Sourabh Vashisht
Dubai
Summary
Sales leader with 15+ years of expertise in B2B sales across media, fintech, event & sponsorship SaaS and strategic partnerships across India, MENA and APAC regions. Proven track record of achieving high-value deals, building lasting partnerships, and leading sales teams to exceed revenue goals. Passionate about building teams, fostering partnerships, and delivering measurable impact.
Overview
11
11
years of professional experience
Work History
Head - B2B
Sharjah Media City (SHAMS)
Sharjah, United Arab Emirates
08.2025 - Current
- Managed revenue leadership, overseeing delivery of P&L for AED 35 million
- Supported team management to enhance performance and collaboration
- Facilitated new partnerships to explore additional revenue opportunities
- Successfully delivered the most significant revenue contribution in the company's history, supassing by 30%
- Developed excellent working knowledge of industry trends and improvements in processes
Project Head
Strategic Exhibitions & Conferences
Dubai
02.2025 - 08.2025
- Revenue Leadership: Own end-to-end P&L of $7.8M for flagship exhibitions, premium sponsorships and driving space sales
- Strategic Partnerships & Client Relations: Built a 50+ client portfolio across GCC/MENA, securing 8 multi-year partnerships worth $2.4M
- Sales Strategy: Redesigned sales workflows, reducing deal cycle time by 30% and improving team productivity
Regional Lead
Economic Times
New Delhi
01.2024 - 09.2024
- Revenue Leadership & Strategic Partnerships: Generated $1M+ revenue, with 40% from new client acquisition for 3 verticals, ET CISO, Government & Telecom
- Revenue Generation: achieving a total of $2.5M, including $250K in direct sales and $2.25M in digital sales, with additional ad sales further enhancing overall revenue growth.
- GTM Strategy: Driven & assisted GTM strategy for 5 clients across India, delivering 200+ SQLs and 25% conversion rate
- Partnership Management: Effectively cultivated and maintained key partner relationships through structured agreements and clear goal-setting.
- Overall Growth: Delivered 35% QoQ growth
Associate Director - Sales
Samaaro
Bangalore
07.2023 - 01.2024
- Process Optimization: Development & execution of annual SOP
- Workflow & Benchmark Development: Set-up outbound sales process which boosted outbound sales efficiency by 15%, increasing client retention by 20%
- New Business Development: Drive new strategic account planning and execution
- Client Retention: Implementation of cost-effective strategies to ensure ROI
Cluster Head - APAC
MarketsandMarkets
Pune
06.2021 - 05.2023
- Revenue & Target Achievement: Achieved 20% YoY growth by landing 21 enterprise deals ($50K-$250K ACV)
- New Account Acquisition: Expanded into 5 new APAC markets, contributing 30% of regional revenue
- Account-Based Strategy Development: Implemented CRM rigor, increasing forecast accuracy by 40% and reducing churn
- Integrated Marketing Execution: Conceptualized & executed industry specific networking conferences, facilitating thought leadership
Global Strategic Accounts Manager - APAC
Information Security Media Group (ISMG)
Mumbai
10.2020 - 05.2021
- Regional Revenue Growth: Managed digital, event, and brand solution revenue growth across SAARC, APAC, and MENA regions.
- Lead Generation & Sponsorships: Secured multi-year deals and sponsorship for cybersecurity events, driving 20% QoQ growth
- Cybersecurity Events Sponsorship: Secured key sponsorships, driving brand awareness in cybersecurity conferences across multiple regions.
- Revenue Growth: Delivered consistent 20% QoQ revenue growth through strategic partnerships and event solutions. Achieved annual AOP and maintained 7% growth MoM
Manager - Integrated Marketing Solutions
Times of India
New Delhi
05.2018 - 09.2020
- Media Solutions Leadership: Managed top IPs for Times Of India, driving media and digital solutions for major clients.
- Media & Digital Sales Growth: Generated $400K in media/digital sales with 100% YoY growth for flagship IPs
- Campaign & Sponsorship Execution: Executed high-impact brand campaigns and managed sponsorships for key accounts.
- Revenue Growth & New Business: Delivered 40% growth YoY. Identified & on boarded new partners, driving 120% revenue uplift
Team Lead
Paytm
New Delhi
04.2015 - 08.2017
- Revenue Expansion: Scaled B2B payment solutions to 500+ merchants, achieving 72% YoY revenue growth.
- Sales & Account Management: Focused on outbound sales, driving new client acquisition, and optimizing account revenue
- Client Management: On-boarded top 3 retail conglomerates and scaling it upto 10,000+ outlets, within 2 years
- Revenue Growth: Generated monthly revenue - over $ 15mn with a 5 member team
Education
Advanced Certificate In Digital Marketing & Communication -
MICA
01.2023
Master of Business Administration -
Amity University
Noida01.2015
Skills
- B2B Sales
- Revenue leadership
- Sponsorship & Event Sales
- Sales Strategy
- Team Leadership
- Revenue Management
- Business Development
- Account Management
- Negotiations
Websites, Portfolios and Profiles
https://www.linkedin.com/in/sourabhvashisht/
Timeline
Head - B2B
Sharjah Media City (SHAMS)
08.2025 - Current
Project Head
Strategic Exhibitions & Conferences
02.2025 - 08.2025
Regional Lead
Economic Times
01.2024 - 09.2024
Associate Director - Sales
Samaaro
07.2023 - 01.2024
Cluster Head - APAC
MarketsandMarkets
06.2021 - 05.2023
Global Strategic Accounts Manager - APAC
Information Security Media Group (ISMG)
10.2020 - 05.2021
Manager - Integrated Marketing Solutions
Times of India
05.2018 - 09.2020
Team Lead
Paytm
04.2015 - 08.2017
Advanced Certificate In Digital Marketing & Communication -
MICA
Master of Business Administration -
Amity University