Sourav Kumar

• Spearheaded go-to-market strategy for flagship products like WarePro, aligning product positioning with market research insights and competitive analysis.
• Conducted in-depth market research and customer segmentation to identify new business opportunities and improve campaign targeting.
• Executed digital outreach campaigns via LinkedIn Sales Navigator and event marketing, generating over 150+ qualified leads and increasing pipeline growth by 30%.
• Delivered customized product demos and value-based presentations, directly influencing deal closures and improving customer engagement.
• Collaborated with cross-functional teams including product, marketing, and engineering to refine messaging, enhance product visibility, and align roadmap with customer feedback.
• Contributed to SEO improvements and sales collateral creation, leading to a 20% increase in inbound inquiries and improved brand recognition.
• Closed key enterprise accounts and identified upsell and cross-sell opportunities, contributing to a 25% uplift in quarterly revenue.
• Played a pivotal role in building strategic partnerships and fostering long-term client relationships, ensuring retention and brand trust.

Collaborated in an agile team to build API solutions, honing strong analytical and problem-solving skills, and cross-functional communication.

Managed projects in a client-facing software development environment, demonstrating attention to detail, client communication, and the ability to learn complex concepts quickly.