Sourav Naskar
Kolkata
Summary
Dynamic Area Business Manager with a proven track record at PTS Diagnostics India, excelling in market analysis and contract negotiation. Adept at driving territory growth and fostering collaborative teamwork, I consistently enhance product visibility and client engagement, achieving significant sales increases through strategic initiatives and strong relationship-building skills.
Overview
10
10
years of professional experience
Work History
Area Business Manager
PTS DIAGNOSTICS INDIA PVT. LTD.
KOLKATA
09.2025 - Current
- Collaborated with healthcare providers to increase product awareness and usage, driving engagement in target markets.
- Conducted market analysis to identify growth opportunities in the region.
- Trained sales representatives on product knowledge and customer engagement techniques.
- Negotiated contracts with vendors, suppliers, and business partners to secure favorable terms and enhance profitability.
- Supported cross-functional teams to ensure alignment on business objectives.
- Coordinated logistics for product demonstrations and promotional events, ensuring seamless execution and stakeholder satisfaction.
- Maintained detailed records of sales activities, including daily call reports, weekly forecasts, and monthly performance metrics.
- Assisted in developing budget plans for each fiscal year.
Senior Product Specialist
ASCENSIA DIABETES CARE INDIA PVT. LTD.
KOLKATA
02.2023 - 09.2025
- Executed product demonstrations that effectively highlighted features and benefits, enhancing client understanding.
- Delivered engaging product demonstrations at trade shows and conferences, increasing product visibility and interest.
- Cultivated client relationships through consistent communication and timely follow-ups.
- Maintained up-to-date knowledge of industry trends and competitor offerings.
- Provided detailed and accurate sales forecasts to senior management.
Executive Scientific Information
Lifescan Medical Devices India Pvt. Ltd.
Kolkata
02.2020 - 01.2023
- Developed strong relationships with clients through regular communication and follow-ups.
- Sourced new sales opportunities through inbound lead follow-up.
- Conducted product demonstrations to showcase features and benefits effectively.
- Collaborated with marketing teams to develop and implement promotional strategies and campaigns.
Business Executive
DR. MOREPEN LABORATORIES LTD.
KOLKATA
11.2016 - 01.2020
- Proposed innovative ideas that enhanced team performance and outcomes.
- Resolved customer issues with knowledgeable and friendly service, promoting high satisfaction.
- Executed daily responsibilities, ensuring quality service delivery.
- Organized and prioritized tasks to meet service goals.
Education
MBA - Marketing
International Institute of Business Studies
Kolkata05-2017
Bachelor of Commerce - Accounting And Finance
University Of Calcutta
Kolkata04-2014
Skills
- Market analysis and insights
- Sales forecasting
- Territory growth and revenue
- Contract negotiation
- Team leadership
- Collaborative teamwork
- Self-motivation
Languages
English, Hindi, Bengali
Timeline
Area Business Manager
PTS DIAGNOSTICS INDIA PVT. LTD.
09.2025 - Current
Senior Product Specialist
ASCENSIA DIABETES CARE INDIA PVT. LTD.
02.2023 - 09.2025
Executive Scientific Information
Lifescan Medical Devices India Pvt. Ltd.
02.2020 - 01.2023
Business Executive
DR. MOREPEN LABORATORIES LTD.
11.2016 - 01.2020
MBA - Marketing
International Institute of Business Studies
Bachelor of Commerce - Accounting And Finance
University Of Calcutta