Sourav Ray Choudhury
Bhubaneswar
Summary
Dynamic Sales Executive with over 9 years of experience in distributor and dealer management, sales strategy implementation, and client relationship building. Skilled in monitoring primary and secondary sales via DMS, KPI tracking, and MIS reporting. Proven track record of driving revenue growth, organizing sales events, and closing deals, while consistently exceeding targets, enhancing market presence, and maintaining strong client relationships.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales Executive
L&T ELECTRICAL AND AUTOMATION
07.2023 - Current
- Company Overview: Employed at L&T Electrical and Automation under the payroll of Lobo Staffing Solutions, Pvt. Ltd.
- Identified and targeted new business opportunities through market research and analysis.
- Managing four distributors and two dealers across Jajpur, Khurda, Nayagarh, and Puri districts.
- Monitoring primary and secondary sales of distributors and dealers.
- Organizing weekly events, including retail days, electrician meets, individual bungalow visits, and electrician outreach.
- Monitor secondary sales via DMS to ensure retailer qualification for monthly and quarterly schemes. Oversee monthly, quarterly, and annual TOD for distributor and dealer schemes, as per company policy, and track distributor and dealer payment follow-ups for CD.
- Manage online leads for my designated area (inside sales), including contacting prospects, presenting samples, and closing orders.
- Overseeing and managing the DSO performance of each distributor.
Sr. Sales Executive
PM CONA INDUSTRIES PRIVATE LIMITED
03.2021 - 07.2023
- Timely communicating all the updated schemes that have been launched for direct dealers.
- Branch delivery of targets will be a constant endeavor to achieve the set target.
- Handling Khurda, Banapur (Ganjam), Nayagarh, Puri, and Boudh districts, and generating revenue of Rs 80 lakhs per month.
- Elaborating on the scheme launched by the company to create a market for the products.
- Established good relationships by maintaining friendly communication with customers, which enabled smooth and profitable dealings between the company and customers.
Sales Executive
SYSKA LED LIGHTS PVT. LTD
Bhubaneshwar
01.2019 - 01.2021
- To drive and achieve an increase in overall revenue and acquisition for the company's LED, wire, and iron business, as well as direct dealer base acquisition, with a team of area branch managers and branch managers to achieve targets in accordance with the operating plan.
- To ensure prompt handling of 60+ direct dealers in Khurda District, with full responsibility and productivity as well.
- Timely attending the Monthly Review meeting at the end of every month with the entire sales team and branch manager, discussing the month's target versus achievement, and the current month's KPIs.
- Ensure seamless execution and distribution of products (LED, wire, and iron) in my territory.
Marketing Executive
SIVANI FOREX PRIVATE LIMITED
01.2017 - 01.2019
- Assist in developing and maintaining marketing materials
- Managing a database of prospective clients and various business initiatives, including reporting and internal presentations.
- Price and execute live foreign exchange spot, forward, and swap transactions through voice and electronic channels
Activation Officer
DISHNET WIRELESS LTD
Bhubaneshwar
01.2015 - 01.2017
- Taking responsibility for handling a team of nine distributors, TSM, and ASM to maximize activation within the time limit to provide the best service to the customers.
- Handling the entire operations of documentation and post-paid verification process.
- Ensure 100% audit as per TRAI, and data entry with the overall in-warding process in accordance with company procedures and policies within TAT by executives at the hub premises.
- Arranging training and development skills for the executives to render excellent service.
- Ensure that the activation login will be done as per the parameters of TRAI.
- Generating revenue for the company with the new customer acquisition.
- Preparing the MIS, which will help to supervise the team.
Education
Bachelor of Commerce -
UTKAL UNIVERSITY
01.2015
Skills
- Client Relationship Management
- Event planning
- Public Speaking and Presentation Delivery
- Sales strategy implementation
- Conflict Resolution and Negotiation
- Reporting and analysis
- KPI Tracking and Performance Metrics
- MIS reporting
- Lead generation and prospecting
- Distributor management
Certification
PGDCA
Languages
- English
- Hindi
- Odia
- Bengali
Personal Information
- Date of Birth: 18/03/1994
- Gender: Male
- Marital Status: Single / Unmarried
Timeline
Sales Executive
L&T ELECTRICAL AND AUTOMATION
07.2023 - Current
Sr. Sales Executive
PM CONA INDUSTRIES PRIVATE LIMITED
03.2021 - 07.2023
Sales Executive
SYSKA LED LIGHTS PVT. LTD
01.2019 - 01.2021
Marketing Executive
SIVANI FOREX PRIVATE LIMITED
01.2017 - 01.2019
Activation Officer
DISHNET WIRELESS LTD
01.2015 - 01.2017
Bachelor of Commerce -
UTKAL UNIVERSITY
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