Sourav Samanta

Marketing Strategy & Brand Positioning Consultant

• Developed and executed marketing strategies to strengthen brand positioning and identity.
• Executed customer acquisition and retention strategies while conducting market research and competitor analysis to inform decisions.
• Planned digital marketing (social media, ads, content strategy) and campaign performance tracking.
• Coordinated with internal/external marketing teams and vendors to ensure cohesive campaigns.
• Consulted on promotional strategies to boost sales, offers, and local marketing initiatives.

• Developed and maintained relationships with key stakeholders, including sponsors, vendors, and clients, to support event success.
• Negotiated contracts with venues, caterers, and suppliers, securing favourable terms and cost savings without compromising quality.
• Collaborated with finance teams to manage event budgets meticulously, tracking expenditures and adhering to financial constraints.
• Negotiated pricing terms with suppliers to enhance budget management for events. to maximise event budget.
• Managed contracts for various events, ensuring all legal and financial obligations were met., payments, and records for events, ensuring compliance with administrative requirements.
• Led event staff and contractors in production and logistics to meet key deadlines.
• Organized catering services for conferences, coordinating menus and dietary requirements with vendors., venues and AV requirements for conferences.
• Tailored event content and activities to meet specific client objectives, delivering bespoke solutions for each project.
• Implemented innovative event concepts and themes, creating memorable experiences and positive attendee feedback.
• Analyzed post-event feedback to identify improvement areas and inform future event planning strategies.
• Successfully handled guest coordination and catering arrangements for events with 1,000 to 7,000 attendees.
• Planned and executed events for gated communities, and managed weddings ranging from ₹10 lakhs to ₹70 lakhs in budget.
• Worked with reputed clients in the corporate sector, such as Hitachi, HPE, Ricago, and ITC.

• Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
• Negotiated and closed long-term agreements with new clients, expanding market presence in assigned territory.
• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Represented company at conferences and industry events, effectively promoting products and enhancing brand visibility.

• Qualify inbound leads from various sources such as LinkedIn, webinars, inbound calls, chats, Capterra, Google AdWords, and the company website
• Plan and conduct discovery calls to qualify or disqualify prospects
• Assess client requirements, address pain points, and conduct value selling
• Acquire new clients through prospecting and canvassing
• Create sales presentations and demonstrate products to potential clients
• Negotiate and close contracts with clients
• Addressed client needs, cultivated relationships, and maintained existing client accounts
• Build opportunity pipeline through outbound activities like cold calling and targeted emails
• Generate leads through telephone contact, cold calls, networking, and industry events
• Experience selling to C-level executives and enterprise decision makers
• Develop and implement strategies to increase sales and revenue
• Analyze customer data to identify growth opportunities
• Collaborate with APAC and other regions to understand sales and market strategies
• Reported weekly/monthly sales results to Sales Director to track performance and inform strategy
• Coordinated internal tasks to ensure seamless communication and workflow among team members. related to accounts to ensure clients receive products and services
• Execute sales and marketing strategies based on research of the Indian market
• Understand communication needs of small and mid-sized business customers and design customized solutions
• Implement servicing model for event operations including check-ins, registrations, badge printing at client events
• Managed client event projects, overseeing planning, execution, record maintenance, check-ins, badge printing, online registrations, and event website creation
• Identify and onboard new prospects as customers
• Tech Products: Event Management Tool, Community Management and Association Management Software.

• Led lead generation efforts by identifying new sales opportunities through outbound calling, inbound leads, website chat, email interactions, and MyGate sources
• Developed pipelines, closed sales, and achieved quarterly quotas by coordinating with the marketing team.
• Assessed customer needs and requirements to qualify leads for outside sales teams by arranging appointments
• Followed up with leads through email and WhatsApp to nurture relationships and facilitate sales progression
• Addressed customer objections promptly during sales interactions across all lead sources to maintain engagement and support lead conversion
• Acquired in-depth knowledge of product features and benefits to effectively demonstrate them to prospects nationwide, including Tier 2/3 locations
• Collaborated with area managers to manage leads and perform lead audits for enhanced lead quality

• Generated new sales opportunities through outbound calling, inbound leads, website chat, and email interactions.
• Implemented diligent follow-ups with leads through email communications and WhatsApp messages
• Identified customer needs and requirements to qualify leads for outside sales teams by scheduling appointments
• Executed sales strategies and conducted data analysis while engaging in client meetings to demonstrate product value.
• Developed and maintained client relationships while managing a database of current and potential customers.