Sowjanya Nallamreddy
Hyderabad
Summary
Organises and executes innovative visual merchandising strategies that enhance customer engagement and drive sales. Designs eye-catching displays and promotional materials that align with brand identity and target market. Leads cross-functional teams to optimise store layouts and manage inventory effectively.
Overview
14
14
years of professional experience
Work History
VISUAL MERCHANDISER
BONTRUE
Hyderabad
06.2021 - Current
- Defined and implemented creative visual merchandising strategy through customer-guided displays.
- Created eye-catching window, interior, and floor displays using set signage.
- Conceived seasonal and festive window concepts aligned with brand themes.
- Planned and executed festive installations within allocated budgets independently.
- Sourced props and decor materials while maintaining cost efficiency targets.
- Managed end-to-end window display execution from concept to installation.
- Updated store displays for current promotions and seasonal product launches.
- Followed organisation culture, product imagery, and target market expectations.
- Developed seasonal themes for merchandise displays, refreshing the look of the store and keeping interest high.- Monitor and review daily store checklists to ensure compliance with visual merchandising and store presentation standards.
- Coordinate with the store team to maintain proper product display, cleanliness, styling, and overall showroom standards.
- Follow up on checklist in wooqer ,observations and ensure corrective actions are completed on time.
- Conduct regular checks of furniture displays, décor, props, and customer-facing areas to maintain brand standards.
- Coordinate customer refreshment arrangements and ensure a welcoming in-store experience.
- Coordinate with the store team to maintain consistent brand and service standards.
VISUAL MERCHANDISER
HOMETOWN
Bangalore, Vishakapatnam
06.2015 - 06.2018
- Designed and implemented merchandise presentations and displays following VM directives from head office.
- Creating window display and in-store floor focal display to highlight offers and to draw attention of customers.
- Optimised store layout to enhance customer flow and maximise product visibility.
- Monitored competitive displays near the store to inform visual merchandising strategies.
- Organised promotional events and dismantled displays post-promotions to ensure timely transitions.
- Submit weekly photographs of all display execution reports to head office VM team.
- Communicated feedback to head office and collaborated with the merchandiser and buyer.
- Visited nearby stores to assist staff in understanding planogram and VM guidelines, ensuring consistent display standards and enhancing their presentation skills.
- Participating in new stores, store revamps and workshops to learn and improve display standards with trend and offers.
- Prepare monthly stock count report of all display materials, mannequins, non-trading items, signage, acrylic stands, fixtures, steam iron.
ASSISTANT CONCEPT MANAGER
HOMECENTER
Bangalore
01.2013 - 04.2014
- Developed strategies to enhance store sales.
- Monitored progress against goals to apply corrective measures effectively.
- Trained and developed employees to strengthen team capabilities.
- Organising the team and merchandise as per planogram and layout.
- To solve problems with employees.
Education
12th - CBSE
K .V. No .1 Devlali camp
Nashik, Maharastra10th - CBSE
K .V. No .1 Devlali camp
Nashik, MaharastraBSC - FASHION AND APPAREL DESIGN
ARMY INSTITUTE OF FASHION AND APPAREL DESIGN
BANGALORESkills
- Visual merchandising
- Display design
- Creative visualisation
- Layout optimisation
- Space utilisation
- Store layout
- Visual narrative
- Visual messaging
- Trend analysis
- Consumer behaviour insight
- Merchandising methods
- Campaign execution
- CorelDRAW
- PowerPoint
- Inventory management
- Stock management
- Cost control strategies
- Sales optimisation techniques
- Team leadership
- Staff training
- Detail orientation
- Adaptability under pressure
- Problem resolution
- Creative direction
- Communication skills
- Colour theory expertise
- Sales optimisation techniques
- Stock management
- Colour theory expertise
Accomplishments
- Got first position in Pan India as best visual merchandiser (Hometown).
- Got 'Best Designer' to develop products using the concepts of textile dyeing & printing.
- Got first prize in painting competition by 'Arty Colours'. Participated in many drawing and painting competitions.
- Got selected for Chrysalis and World Skill Competition.
- Got 2nd rank in Tie and Dye in college (2010).
- Participated in the event 'Fashion Show' conducted by the Department of Fashion and Apparel Design for the inter-collegiate event 'Gardenia 2011 - A Green Promise'.
- Got certificate for passing 'Elementary' & 'Intermediate' drawing grade examination by Government of Maharashtra.
- Attended seminars like Style Sight, TAI Conference, Reliance.
- Participated in the Design Dapple Show 2012 for modeling at college level.
- Participated in World Skill Competition.
Timeline
VISUAL MERCHANDISER
BONTRUE
06.2021 - Current
VISUAL MERCHANDISER
HOMETOWN
06.2015 - 06.2018
ASSISTANT CONCEPT MANAGER
HOMECENTER
01.2013 - 04.2014
12th - CBSE
K .V. No .1 Devlali camp
10th - CBSE
K .V. No .1 Devlali camp
BSC - FASHION AND APPAREL DESIGN
ARMY INSTITUTE OF FASHION AND APPAREL DESIGN