Adobe
Sowmya Reddy
Content Strategist And Marketing
Hyderabad,India
Summary
Innovative and multifaceted marketing leader with proven accomplishments in driving growth and increasing profits. Well-versed in SEO content creation, social media audience engagement and brand management. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Consulting Editor
Times Network
Mumbai, Maharashtra
01.2021 - 03.2022
- Managed team of optimizers and junior editors to deliver accurate and engaging content.
- Most popular work includes the famous interview of worldwide reknnowned band BTS with Sakshma Srivastav which has 19million views and counting on the main page in Youtube.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Led and managed multiple projects from conceptual stage through to launch.
- Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
Digital Marketing Specialist
SignalX
hyderabad, Telangana
10.2019 - 02.2020
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Was credited and applauded for bringing traffic singlehandedy to the yet to be launched company within 3 months of its emergence.
- The company being a Startup with less than 50 employees, I was the only member in the marketing team hence had to lead the digital, content, social media as well as web marketing autononously.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Optimized social media channels and web pages to improve SEO and usability.
Founder and Producer
Renegade Media House
hyderabad, Telangana
08.2019 - Current
- Co founded the first ever media house for the University of Hyderabad in 2019 to establish a nuanced form of communication for the 15000 citizens residing in the campus.
- Formed leadership teams and defined the organization's crystal clear mission of the media house for an enhanced content production.
- Executive Producer for Bol Hyderabad 90.4FM and news shows organized by RMH and directing the team to progress for big league collaborations like ETv and RadioMicshpoke that bloomed into career changing successes for the peers.
- I am the co-writer, editor, production manager, pre and post production supervisor. Basically have a hand in all departments since I lead the production house.
Social Media Marketer
PnG/Chattrbox
hyderabad, Telangana
03.2017 - 02.2019
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Maintained current social media trends through attending professional conferences and webinars.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Identified effective promotional methods and negotiated media through meticulous market research.
- Created content strategies for digital media.
Education
Master of Arts - Communications
University of Hyderabad
Hyderabad 07.2019 - 08.2021
Bachelor of Arts - Mass Communication And Journalism
St Francis College For Women, Osmania University
Hyderabad 06.2016 - 04.2019
Skills
Analytics and SEO
Communications management
Fact checking
Copywriting expertise
Digital marketing
Content Development
Networking skills
Unique content creation
Target audience intelligence
Marketing communications expertise
Marketing and advertising strategies
Complex and creative problem-solving
Multitasker and ambidextrous
Accomplishments
- Achieved the highest viewing video of the organization by completing the task of leading the team of editors to publish the BTS interview with accuracy and efficiency.
Software
Timeline
Consulting Editor
Times Network
01.2021 - 03.2022
Digital Marketing Specialist
SignalX
10.2019 - 02.2020
Founder and Producer
Renegade Media House
08.2019 - Current
Master of Arts - Communications
University of Hyderabad
07.2019 - 08.2021
Social Media Marketer
PnG/Chattrbox
03.2017 - 02.2019
Bachelor of Arts - Mass Communication And Journalism
St Francis College For Women, Osmania University
06.2016 - 04.2019