Sowrik Datta

• Partnered with Growth teams to shape content into high-impact monetizable formats
• Created data-backed pitch decks integrating storytelling with audience analytics for brand advertisers
• Earlier roles in film production, branded entertainment, and on-air promotions — provided a 360 view of content creation
• Contributed to editorial planning meetings by suggesting relevant topics

• Partnered closely with national and regional sales teams to turn creative concepts into high-value deals and long-term brand associations.
• Key Achievements:
• Drove a ₹1.1 crore campaign for PhonePe by inspiring the client to expand their budget from ₹70 lakhs to ₹1.1 crore based on the strength of the creative pitch and execution — handled end-to-end independently
• Secured ₹2 crore in repeat business with Sensodyne through sales-aligned campaign concepts; also brought Parodontax into BIG FM for the first time
• Closed back-to-back Procter & Gamble product launch jingles, delivering high-impact creative for premium brand visibility
• Initiated the idea of a tie-up with Spotify’s radio ads, leading to a 2-year brand association between BIG FM and Spotify
• Worked hand-in-hand with sales on massive pan-India campaigns like Azaadi ka Amrit Mahotsav, ensuring creative delivery matched commercial objectives.
• Consistently handled premium brand clientele across multiple brands like Amazon, Flipkart, Vodafone, Maruti, Hyundai, SONY, SAMSUNG, PNG Jewellers and Real Estate Clients as well.

• Shaped national and regional campaigns into monetizable formats that drove advertiser ROI and strengthened client retention.
• Collaborated with sales teams to package creative concepts into sponsorship-ready assets, improving conversion rates.
• Produced branded content and IPs designed to generate upsell opportunities for premium accounts.
• Maintained a portfolio of India’s top consumer brands, ensuring cross-platform consistency across radio, digital, and experiential.

• Pitched original concepts to clients and executives, showcasing strong verbal communication skills in presenting ideas persuasively.
• Delivered high-quality work under tight deadlines by optimizing time management skills.

• Developed and produced on-air promotional content to drive audience engagement and product sales
• Oversaw post-production activities including video editing, sound mixing, colour correction, and motion graphics creation to achieve high-quality final products

Produced The Tara Sharma Show (Season 4) for Star World, ensuring smooth execution from concept to final production

As a Creative Producer, I handled the research, framed questionnaires, pre-production, oversee logistics, work closely with the line producer, managing shoot and assisting the Director. Apart from that close coordination with Post Production Head, manage deadlines, Channel inputs etc.