Spandan Goswami
MUMBAI
Summary
Experienced business leader specializing in digital product monetization and customer experience, with over 15 years in the field. Leading product marketing efforts at Amazon Prime Video, concentrating on initiatives for Prime Video Ads and Ad-free subscriptions. Proven track record of launching and scaling digital products, leveraging market intelligence to enhance growth and user adoption. Work aside, I am fond of taking road trips, binging on documentaries, spending time with my twin kids (aged 5 years), and honing my culinary skills.
Overview
16
16
years of professional experience
Work History
Senior Manager – Product Marketing
Amazon Prime Video
01.2025 - Current
- Led India GTM and the launch of Prime Video Ads, owning messaging, positioning, advertiser narratives, and sales enablement collateral; delivered over 50% growth versus Year 1 ad revenue plan.
- Built India-specific category playbooks for key advertiser categories, grounded in first-party data, customer, and content insights.
- Partnered with Product, Sales, BI, Creative, Marketing/PR and CX teams to align priorities, influence roadmap decisions, and scale integrated programs.
- Owned customer ad-CX, VOC, and experimentation roadmap; optimizing ad relevance and customer experience with monetization guardrails.
- Led product marketing for Prime Video Ad-Free subscription: pricing strategy, messaging, GTM execution; reset adoption gaps via rapid experimentation, and refined UX flows.
Senior Manager
Amazon Prime Video
01.2023 - 12.2024
- Defined and implemented India Prime Video’s TVOD three-year strategy roadmap, introducing foundational growth levers across merchandising, social branding, and lifecycle marketing.
- Built Prime Video’s first lifecycle-based TVOD storefront and marketing framework, driving sampling and repeat purchase, and delivering a 15%+ uplift in customer engagement and repeat transactions.
- Managed the full spectrum of TVOD marketing investment, including budget planning, execution, spend monitoring, and performance reporting.
General Manager – Content Partnerships
Tata Play
10.2021 - 12.2022
- Defined Tata Play’s screen-agnostic content strategy across Linear TV and OTT, leading strategic content acquisition, and distribution partnerships with national and regional broadcasters.
- Owned content P&L end-to-end: planning, budgeting, execution tracking, and optimization.
- Led commercial negotiations and contracting, partnering closely with Finance, Legal, and Regulatory teams.
- Spearheaded the Tata Play Binge OTT aggregation launch, delivering a unified, single-login subscription experience across multiple OTT partners.
- Led the carriage business, managing the full revenue lifecycle from annual planning and negotiations through billing and collections.
Director – Business Planning & Operations
Viacom18 Digital Ventures
05.2019 - 09.2021
- Led annual operating plans and long-range strategy for VOOT Select and VOOT Kids subscription businesses; shaped pricing, retention levers, and acquisition strategy.
- Built strategic growth analyses on monetization, engagement, and performance metrics to guide product and go-to-market decisions.
- Drove budgeting controls, ROI evaluation, and cost optimization initiatives.
Associate Director – Research & Strategy, Business Operation
IndiaCast (Viacom18 & TV18 JV)
01.2014 - 04.2019
- Led strategic research and audience insights for flagship channels in domestic & international markets; enabled content, sales, and programming decisions.
- Owned distribution strategy to maximize reach and regional placement; managed international ad scheduling across US, UK, ME, Canada, and APAC.
Senior Executive, Distribution Strategy
Star TV (Disney Star)
08.2010 - 12.2013
- Drove channel reach, availability, and placement strategy for Star network channels using viewership and distribution insights.
Research Analyst
Aranca
01.2010 - 12.2010
- Delivered market feasibility, demand forecasting, and competitive strategy analyses for global clients, including a large-scale India entry study for a German steel major.
Assistant Manager, Business Development
Clear Channel Outdoor
- Led pre-sales and client solutioning for Out-of-Home advertising campaigns, translating media objectives into customized OOH plans.
Education
MBA - Marketing
NMIMS University
Mumbai01.2010
B. Tech - Information Technology
NMIMS University
Mumbai01.2010
Skills
- Product marketing and strategy
- GTM planning
- Customer lifecycle optimization
- Customer insights and experimentation
- Revenue forecasting and P&L ownership
- Cross-functional leadership
- Commercial negotiations
- Sales enablement and storytelling
- Talent development
- Strategic planning
Notable Accomplishments
- Launched Prime Video Ads in India with 50%+ revenue growth vs plan - Designed and scaled GTM frameworks for ads, subscriptions, and new product offerings.
- Build and drove 3-Year strategic roadmap for IN Prime Video TVOD business with earmarked growth initiatives cutting across product, marketing and content.
- Catapulted Tata Play’s foray into OTT aggregation – steering Tata Play Binge content partnership across broadcasters and jointly crafting global first single log-in + subscription consumer experience.
- SVOD Platform Launch: Core contributor to VOOT Select & VOOT Kids product launches.
- Channel Launches: Owned distribution readiness and market footprint for 15+ TV channel launches across India and international markets, ensuring scale and availability from Day 1.
- Recipient of CEO Excellence Award for pricing model strategy amid regulatory change.
Timeline
Senior Manager – Product Marketing
Amazon Prime Video
01.2025 - Current
Senior Manager
Amazon Prime Video
01.2023 - 12.2024
General Manager – Content Partnerships
Tata Play
10.2021 - 12.2022
Director – Business Planning & Operations
Viacom18 Digital Ventures
05.2019 - 09.2021
Associate Director – Research & Strategy, Business Operation
IndiaCast (Viacom18 & TV18 JV)
01.2014 - 04.2019
Senior Executive, Distribution Strategy
Star TV (Disney Star)
08.2010 - 12.2013
Research Analyst
Aranca
01.2010 - 12.2010
Assistant Manager, Business Development
Clear Channel Outdoor
MBA - Marketing
NMIMS University
B. Tech - Information Technology
NMIMS University