Sparsh Milakpuria
Gurgaon
Summary
Digital marketing expert with significant experience in focusing on Google Ads, Meta Ads, and performance optimization. Successfully led high-budget campaigns while building strong client relationships. Utilized data-driven insights and effective team leadership to achieve revenue growth and improve campaign performance.
Overview
8
8
years of professional experience
Work History
Manager -Affiliate Marketing(LeadGen & PayPerCall)
Agency.VC
Gurugram
01.2024 - 11.2025
- Oversaw the LeadGen and PayPerCall team, reporting directly to the business head.
- Executed end-to-end setup, tracking, and troubleshooting using Meta ads, Redtrack, and Ringba tools.
- Maintained client partnerships through effective communication for long-term relationships.
- Delivered comprehensive reports with actionable insights to the team.
- Served as subject matter expert for paid media and high-budget campaigns.
- Developed and optimized campaign strategies, focusing on execution and scaling.
- Managed bids and optimized full-funnel performance in collaboration with the team.
- Utilized AI for ad copy generation and creative optimization across various platforms.
Team Leader - Media Buying
PubPlus
Gurugram
04.2023 - 01.2024
- Managed team and campaigns for content arbitrage to achieve revenue targets.
- Collaborated with Facebook and Pubplus Ads Manager for campaign execution.
- Implemented diverse strategies to meet revenue goals consistently.
- Provided analytical reports and insights to enhance team performance.
- Gained exposure to Pinterest content arbitrage while reporting directly to CRO.
Senior Lead Analyst
Wunderman Thompson Studios - WPP group
Gurugram
05.2022 - 01.2023
- Led a team while mentoring and guiding junior team members, allocating tasks, and performing sanity checks.
- Managed ad trafficking via DoubleClick Campaign Manager.
- Collaborated with media, creative, project management, and analytics teams.
- Troubleshoot the issues raised by advertisers and publishers (delivery discrepancies, technical issues, etc.), and provide solutions.
- Conducted detailed QA, reporting, and managed the ticketing queue.
Revenue Associate Manager
Groundtruth
Gurugram
06.2021 - 05.2022
- Trafficked mobile and CTV ads on GT's platform.
- Led end-to-end campaign execution for multiple high-value clients.
- Conducted QA and provided client insights, managed reporting, and reconciliation.
- Optimized campaigns for goals and analyzed mobile ad performance.
- Troubleshot campaign-related issues with cross-functional stakeholders.
Associate Ad Operations
Lyxel Labs Pvt. Ltd.
Gurugram
05.2020 - 06.2021
- Managed e-commerce paid ads for over 10 high-value clients across diverse categories.
- Executed complete campaign processes, including pre and post-quality assurance.
- Collaborated with media and creative teams to ensure cohesive advertising strategies.
- Met revenue targets by driving incremental billing and optimizing revenue streams.
- Conducted thorough analysis and review of account performance to enhance ad effectiveness.
- Specialized in paid media ad operations leveraging Google Ads for impactful campaigns.
Digital Marketing Executive
Global Trendz
Delhi
04.2018 - 03.2020
- Executed SEO, SMO, SEM, and SMM strategies with a focus on creative content development.
- Conducted website audits and implemented tags for enhanced client insights.
- Performed daily data analysis to inform and refine optimization strategies.
- Managed Meta Ads, Google Ads, GTM, and Google Analytics for effective campaign execution.
- Oversaw client relations for over 10 clients monthly across diverse industries.
- Developed comprehensive reports to track performance metrics and client progress.
Education
Digital Marketing Training & Internship -
DIGITAL TECHNOLOGY INSTITUTE
JANAKPURI, DELHI01.2018
B.tech -
RAJASTHAN TECHNICAL UNIVERSITY
Alwar01.2017
Class 12th -
JAIN SR. SEC. SCHOOL
TIJARA01.2013
Class 10th -
ARYAN PUBLIC SECONDARY SCHOOL
TIJARA01.2010
Skills
- Google Ads
- Keyword planner
- Meta ads
- Meta pixel
- Conversion API
- Audience targeting
- Groundtruth Ads Manager
- DSP
- OTT/CTV Ads
- PubPlus Ads Manager
- Content arb
- Madhive
- DCM 360
- Redtrack
- Ringba
- Google Analytics
- LeadGen
- PayPerCall
- Affiliate marketing
- Google Tag Manager
- Excel
- Campaign management
- Performance optimization
- Ad trafficking
- Team leadership
- Lead generation
- Paid media strategies
- Campaign optimization
- Customer relationship management
- Data analysis tools
- Budget management
- Digital campaign management
Personal Information
Date of Birth: 05/22/96
Timeline
Manager -Affiliate Marketing(LeadGen & PayPerCall)
Agency.VC
01.2024 - 11.2025
Team Leader - Media Buying
PubPlus
04.2023 - 01.2024
Senior Lead Analyst
Wunderman Thompson Studios - WPP group
05.2022 - 01.2023
Revenue Associate Manager
Groundtruth
06.2021 - 05.2022
Associate Ad Operations
Lyxel Labs Pvt. Ltd.
05.2020 - 06.2021
Digital Marketing Executive
Global Trendz
04.2018 - 03.2020
Digital Marketing Training & Internship -
DIGITAL TECHNOLOGY INSTITUTE
B.tech -
RAJASTHAN TECHNICAL UNIVERSITY
Class 12th -
JAIN SR. SEC. SCHOOL
Class 10th -
ARYAN PUBLIC SECONDARY SCHOOL