ANAND SHARMA
SENIOR MANAGER - AFFILIATE MARKETING
Bangalore,KA
Summary
Senior Affiliate Marketing & Partnerships Leader with 12+ years of experience driving customer acquisition, revenue growth, and strategic partnerships across telecom, premium retail, and e-commerce. Currently leads global affiliate marketing at Angara, a premium fine gemstone jewelry brand, managing programs across eight international markets. Previously scaled affiliate marketing for the world's largest MVNO across 18 countries, overseeing a €300,000 monthly budget and 300+ publisher relationships. Experienced with Awin, Impact, TradeDoubler, Partnerize, CJ Affiliate, Rakuten Advertising, and ShareASale. Skilled in publisher acquisition, attribution, S2S tracking, commercial negotiations, and performance optimization using Adobe Analytics (Omniture), Power BI, GA4, Looker Studio, and Excel.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Affiliate Marketing Manager
Angara
04.2026 - Current
- Drove geo expansion into France, Italy, and Spain, negotiating network commercial terms and standing up new affiliate programs from scratch in each market.
- Build and maintain long-term relationships with top-performing affiliates across coupons, cashback, sub-networks, influencers, and closed groups, negotiating CPA-first partnerships.
- Built and implemented end-to-end tracking solutions across markets, partnering with engineering on S2S/pixel integration for accurate attribution.
- Lead commercial negotiations with network partners, including Awin service-tier upgrades.
- Lead global affiliate programs for a premium fine gemstone jewelry brand (AOV $1,400+, featured in Vogue, Forbes, and Bloomberg) across eight markets: US (Impact), UK, Canada, Australia, Germany, France, Italy, and Spain (Awin).
- Markets: US, UK, Canada, Australia, Germany, France, Italy, Spain
Manager - Affiliate Marketing
Lyca Digital Private Limited (Lyca Mobile Group)
01.2023 - 04.2026
- Promoted from consultant to Affiliate Marketing Manager; managed affiliate marketing across 18 countries.
- Expanded markets from 3 to 18 and networks from 1 to 9.
- Managed seven-figure monthly budgets, onboarding thousands of publishers across content, coupons, cashback, and technology.
- Oversaw relationships with 300+ partners, including TopCashback, Quidco, Money Super Market, Money Savings Expert, and Honey.
- Identified growth opportunities and optimized performance marketing efforts.
- Managed a monthly budget of €300,000 with an average CPA of €5.
- Markets: US, UK, AU, IE, DE, AT, CH, DK, PL, SE, NO, FR, NL, BE, PT, ES, IT
Affiliate Marketing Course Reviewer
GUVI Geek Networks, IIT Madras Research Park
01.2024 - 01.2025
- Reviewed, validated and approved affiliate marketing course curriculum to ensure industry relevance, accuracy, and hands-on applicability.
- Evaluated modules covering affiliate platforms, tracking methodologies, attribution models, compliance, and fraud prevention.
- Assessed real-world case studies across content, coupon, cashback, and performance-driven affiliate models.
- Ensured curriculum alignment with leading affiliate networks such as Awin, Impact, CJ, and Rakuten.
- Offered structured feedback to improve learner outcomes by bridging theory with real-world affiliate execution.
Deputy Manager - Digital Marketing
SP Robotic Works Private Limited
01.2021 - 01.2022
- Led lead generation and e-commerce sales for Edtech, targeting parents of children aged 7 to 17.
- Directed in-house digital marketing and external digital marketing agency for affiliate marketing, social media, and Google Search & Display marketing.
- Markets: India
Senior Digital Marketing Executive
TopCashback (India) Private Limited
01.2018 - 01.2021
- Managed affiliate marketing operations for a leading cashback and rewards platform, owning advertiser and merchant relationships across top e-commerce brands.
- Led advertiser and affiliate network onboarding (Awin, CJ, Rakuten), negotiating commission structures and campaign terms.
- Planned and executed affiliate marketing calendars and seasonal campaigns to drive advertiser revenue and member engagement.
- Complemented affiliate strategy with paid social, paid search, and display campaigns (Google AdWords, Facebook Ads) to grow platform traffic.
- Implemented search results optimization to improve advertiser and offer visibility.
- Markets: India, UK, USA
Digital Marketing Strategist
Totsguide Prudentia LLP
01.2017 - 01.2018
- Developed and implemented digital marketing strategies to achieve business goals.
- Managed social media campaigns, Google Ads, and Google Analytics.
- Conducted market research, competitor analysis, and media budget planning.
- Optimized on-page/off-page SEO, keywords, and ad campaigns to improve SERP rankings.
- Increased website visibility and drove consistent traffic through high-quality backlinks.
- Markets: India
Digital Marketing Executive
Orectiq Technology Services Pvt Ltd
01.2016 - 01.2017
- Executed social media and SEO campaigns to generate leads and grow client's brand presence.
- Managed and optimized search engine marketing and SEO strategies.
- Improved website traffic and lead generation using analytics and budget control.
- Delivered cost-effective campaigns by optimizing quality scores and landing pages.
- Markets: India, UAE, CA
Account Manager
Entertainment Network India Limited (Radio Mirchi)
01.2014 - 01.2015
- Prospected and managed client relationships across industries, aligning strategies with business objectives.
- Developed proposals and managed the sales funnel to close deals effectively.
- Prepared and analyzed sales pipeline reports to forecast growth and performance.
- Markets: India
Education
Master of Business Administration (MBA) - Marketing
Indian Institute of Planning and Management (IIPM)
01.2014
Bachelor of Technology (B.Tech) - Information Technology
Mahendra Engineering College
01.2011
Skills
- Affiliate Strategy & Partnerships
- Publisher Recruitment
- Commercial Negotiation
- Performance Marketing
- Attribution & Incrementality
- Budget Management
- Stakeholder Management
- Revenue Growth
- Digital & Influencer Marketing
- Networks
- Awin
- Impact
- CJ Affiliate
- Rakuten Advertising
- ShareASale
- TradeDoubler
- TradeTracker
- Partnerize
- Daisycon
- Adtraction
- Communication Ads
- Decision Tech Tracker
- Pepper Media
- Marketing Platforms
- Adobe Analytics (Omniture)
- Power BI
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- SEMrush
- Ahrefs
- Similarweb
- Google Ads
- Meta Ads
- Branch
- AppsFlyer
- Kochava
- Top Publishers
- Money Savings Expert
- Money Super Market
- USwitch
- HotUk Deals
- MoneySavingsPro
- Kenstechtips
- Studentbeans
- Myunidays
- Join Honey
- Rakuten
Websites
Certification
- Affiliate and Partnerships Industry - PXA by Impact.com
- Affiliate Marketing Mastery - HighonM by Gaurav Madaan
- Certified Digital Marketing Master (CDMM) - Digital Vidya
- Green Belt Certification in Six Sigma
- Google AdWords Search Certification, 11668521, 2018-04-01, 2019-04-01
- Google AdWords Fundamentals, 11412362, 2018-03-01, 2019-03-01
- Blogging Course - DigitalDeepak.com
Professional Highlights
12+ years in Digital Marketing; 8+ years in Affiliate Marketing
Managed affiliate programs across 18+ countries
Managed €300,000 monthly affiliate budget
Expanded affiliate operations from 3 to 18 markets
Built relationships with 300+ publishers
Networks
- Awin
- Impact
- CJ Affiliate
- Rakuten Advertising
- ShareASale
- TradeDoubler
- TradeTracker
- Partnerize
- Daisycon
- Adtraction
- Communication Ads
- Decision Tech Tracker
- Pepper Media
Marketing Platforms
- Adobe Analytics (Omniture)
- Power BI
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- SEMrush
- Ahrefs
- Similarweb
- Google Ads
- Meta Ads
- Branch
- AppsFlyer
- Kochava
Top Publishers
- Money Savings Expert
- Money Super Market
- USwitch
- HotUk Deals
- MoneySavingsPro
- Kenstechtips
- Studentbeans
- Myunidays
- Join Honey
- Rakuten
Timeline
Senior Affiliate Marketing Manager
Angara
04.2026 - Current
Affiliate Marketing Course Reviewer
GUVI Geek Networks, IIT Madras Research Park
01.2024 - 01.2025
Manager - Affiliate Marketing
Lyca Digital Private Limited (Lyca Mobile Group)
01.2023 - 04.2026
Deputy Manager - Digital Marketing
SP Robotic Works Private Limited
01.2021 - 01.2022
Senior Digital Marketing Executive
TopCashback (India) Private Limited
01.2018 - 01.2021
Digital Marketing Strategist
Totsguide Prudentia LLP
01.2017 - 01.2018
Digital Marketing Executive
Orectiq Technology Services Pvt Ltd
01.2016 - 01.2017
Account Manager
Entertainment Network India Limited (Radio Mirchi)
01.2014 - 01.2015
Master of Business Administration (MBA) - Marketing
Indian Institute of Planning and Management (IIPM)
Bachelor of Technology (B.Tech) - Information Technology
Mahendra Engineering College