T. PRASAD BABU
Global Affiliate Growth & Performance Marketing Leader
Hyderabad,TG
Summary
Strategic Affiliate Marketing & Growth Leader with 11+ years of experience building, scaling, and optimizing global affiliate ecosystems across multiple high-performance industries including Forex, CFD, iGaming, Casino, Insurance, Loans, and E-commerce. Known for transforming affiliate programs into scalable revenue engines through commercial strategy, performance marketing innovation, and data-driven decision-making. Proven success managing 350+ global affiliates, designing CPA-driven acquisition frameworks, and delivering consistent revenue growth across web and mobile environments. Strong leadership capability in partner lifecycle management, affiliate risk control, compliance alignment, and cross-functional collaboration across SEA, MENA, Africa, LATAM, and European markets.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Senior Affiliate Marketing Manager
HF Markets (HFM)
02.2025 - Current
- Leading global affiliate growth strategy focused on scalable CPA-driven acquisition.
- Managing strategic affiliate partnerships across multiple traffic verticals and GEOs.
- Driving performance optimization across FTD, ROI, conversion rate, and traffic quality metrics.
- Designing incentive and payout structures to maximize partner productivity and retention.
- Collaborating with compliance, BI, product, and marketing teams to align affiliate strategy with company objectives.
- Enhancing onboarding and tracking processes to improve attribution accuracy.
- Implementing market benchmarking and competitive analysis to strengthen program positioning.
- Delivering executive-level reporting and strategic recommendations for sustainable growth.
Senior Affiliate Marketing Manager
PU Prime
09.2024 - 02.2025
- Developed scalable affiliate acquisition framework across web and mobile funnels.
- Recruited and managed 75+ affiliates, networks, and influencers across key markets.
- Expanded acquisition channels across SEA, MENA, and African regions.
- Optimized campaigns through performance analysis focused on CPA and ROI efficiency.
- Led mobile app growth initiatives improving install volume and traffic quality.
- Introduced performance-based incentive structures increasing affiliate engagement.
- Managed budgets and forecasting aligned with commercial targets.
- Ensured traffic quality and compliance adherence through proactive monitoring.
Affiliate Manager
Exness
08.2021 - 10.2024
- Managed and scaled portfolio of 250+ affiliates across 50+ global markets.
- Executed multi-model commercial partnerships including CPA, CPL, CPI, CPC, RevShare, and Flat Fee.
- Increased affiliate engagement by 30% through structured optimization initiatives.
- Improved ROI by 20% through data-led campaign analysis and scaling decisions.
- Built long-term partnerships with top-performing affiliates and networks.
- Collaborated with risk teams to implement fraud monitoring systems reducing fraud by 15%.
- Represented brand at international affiliate conferences and industry events.
- Negotiated commercial agreements aligned with acquisition and revenue objectives.
- Acted as strategic bridge between affiliates and internal business stakeholders.
Affiliate Marketing Manager
VIP Parlour
01.2021 - 08.2021
- Executed affiliate acquisition strategies driving measurable revenue growth.
- Managed high-value affiliate partnerships within performance marketing environments.
- Monitored campaign KPIs and optimized conversion performance.
- Improved partner engagement through structured communication and incentive planning.
- Supported promotional strategy and campaign exposure across acquisition channels.
Affiliate Manager
Way2Online Interactive
09.2016 - 08.2021
- Delivered 35% user growth and 25% revenue increase via strategic affiliate execution.
- Managed acquisition campaigns across Forex, Crypto, iGaming, Casino, Loans, and E-commerce verticals.
- Developed data-driven strategies aligned with client growth objectives.
- Coordinated tracking integrations and reporting frameworks.
- Worked closely with media, design, and tech teams to launch performance campaigns.
- Built strong affiliate relationships improving long-term retention and scalability.
- Supported client pitches and strategic growth planning initiatives.
Assistant Business Development Manager
Paysquare Consultancy
08.2015 - 09.2016
- Increased client acquisition revenue by 20% through targeted business development.
- Delivered value-driven presentations and commercial proposals.
- Managed negotiation, onboarding, and relationship development.
Business Development Executive
MachineGlobe.com
04.2015 - 08.2015
- Identified and developed new business opportunities through networking and lead generation.
- Supported proposal creation and deal execution processes.
- Built strong client relationships contributing to early business growth.
Education
PGDM - Digital Marketing & Telecom
Engineering Staff College of India
HyderabadB.Tech - Electrical & Electronics Engineering
JNTU-A
Andhra PradeshSkills
AppsFlyer
Trackier
Affiliate Program development
BI Reporting
CRM Systems
Performance Analytics
EXECUTIVE VALUE PROPOSITION
- Build and scale high-performance affiliate ecosystems globally.
- Drive revenue growth through CPA-based acquisition strategies.
- Align affiliate programs with commercial, compliance, and risk objectives.
- Optimize acquisition funnels using data, BI insights, and performance analytics.
- Develop long-term strategic partnerships with top-tier affiliates and networks.
- Lead cross-functional collaboration across marketing, product, compliance, and BI teams.
CORE LEADERSHIP EXPERTISE
- Multi-Vertical Affiliate Program Leadership
- Global Partner Acquisition & Relationship Strategy
- CPA / CPL / CPI / CPC / RevShare Models
- Performance Marketing & Media Buying
- Mobile App Growth & User Acquisition (UA)
- Revenue Scaling & Conversion Optimization
- Affiliate Fraud Prevention & Risk Management
- GEO Expansion & Market Penetration
- Data Analytics, KPI Management & ROI Optimization
- Commercial Negotiation & Strategic Partnerships
CAREER IMPACT HIGHLIGHTS
- Managed and scaled 350+ global affiliate partnerships.
- Delivered 25–35% revenue growth across multiple organizations.
- Improved affiliate engagement by 30%.
- Reduced fraudulent traffic by 15% through risk-focused monitoring.
- Built scalable multi-vertical affiliate ecosystems aligned with global standards.
Timeline
Senior Affiliate Marketing Manager
HF Markets (HFM)
02.2025 - Current
Senior Affiliate Marketing Manager
PU Prime
09.2024 - 02.2025
Affiliate Manager
Exness
08.2021 - 10.2024
Affiliate Marketing Manager
VIP Parlour
01.2021 - 08.2021
Affiliate Manager
Way2Online Interactive
09.2016 - 08.2021
Assistant Business Development Manager
Paysquare Consultancy
08.2015 - 09.2016
Business Development Executive
MachineGlobe.com
04.2015 - 08.2015
PGDM - Digital Marketing & Telecom
Engineering Staff College of India
B.Tech - Electrical & Electronics Engineering
JNTU-A