Gautam Raj
Senior Manager- Digital Marketing
Gurgaon
Summary
Result-oriented and knowledgeable Digital Marketer with a proven track record of extraordinary achievements in developing and implementing new digital marketing plans. Having experience of working in different verticals like- FMCG, Edu-tech, e-commerce, and Fin-tech with overall 10+ companies on different marketing platforms.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Senior Manager- Digital Marketing
Country Delight
01.2024 - Current
- Managing a spend of 10Cr+ Monthly on Various Channels
- Involved in various Branding collabs, in order to maximise number while reducing CAC
- Actively working on Retention, First Time User Exp
- Involved in analysing big impacting data which is useful for overall business growth
- Planned and executed various creative ideas for Ads
- Improving the conversion rate across different platforms
Manager- Digital Marketing
Country Delight
05.2021 - 01.2024
- Working on retargeting users on different platforms end to end
- Scaled retargeting campaigns by 2X in 3 months with 25% lower old Cost/Acquisition
- Managing acquisition campaigns for newly launched products Fruits and Vegetables
- Looking into Cross-sell oppourtunity among different verticals of products
Lead, Performance Marketing
ET Medialabs
10.2020 - 05.2021
- Worked with 10+ companies in my 2.5+ year career, developed and implemented their website/App marketing strategies
- Reduced Cost/Booking for a Travelling company by 50% in a span of 2 months
- Scaled App campaigns by 3X for a Fin-tech company by increasing the CAC by just 100%
- Handled clients with a monthly budget of > 2CR
Digital Marketing Analyst
ET Medialabs
12.2018 - 10.2020
- Scaled an App + Website based Edu-tech company by 5x keeping the ROI> 1
- Successfully launched a new product for an Edu-Tech company with a monthly spend of 20L by keeping positive ROI
- Successfully launched a product in 2 new cities for a FMCG company
- Experience of working with Lead Gen, App Install, Website conversion companies
Education
Engineering Physics -
Indian Institute of Technology (B.H.U)
07.2013 - 06.2018
Skills
- Tableau
- Appsflyer
- MoEngage
- Google analytics
- Adwords
- Fb ads
- MS Office
Timeline
Senior Manager- Digital Marketing
Country Delight
01.2024 - Current
Manager- Digital Marketing
Country Delight
05.2021 - 01.2024
Lead, Performance Marketing
ET Medialabs
10.2020 - 05.2021
Digital Marketing Analyst
ET Medialabs
12.2018 - 10.2020
Engineering Physics -
Indian Institute of Technology (B.H.U)
07.2013 - 06.2018
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