Olive Das
NOIDA
Summary
Detail-oriented and results-driven marketing professional with over 15 years of diverse industry experience spanning education, timeshare, NBFC, Fintech, and e-commerce. Specialized in digital marketing with hands-on experience, proficient in leveraging digital channels to optimize brand visibility, customer engagement, and revenue generation. Strong leadership skills combined with a strategic mindset and a passion for delivering impactful marketing solutions.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Manager- Digital Marketing
RapiPay Fintech
05.2022 - Current
- Directed development and implementation of digital media and communication strategies aimed at lead generation and fostering brand awareness, encompassing SEO, social media, SMS, in-app banners, and more.
- Collaborated closely with Vertical Heads to optimize visibility and synchronize digital marketing initiatives with vertical-specific objectives, including creation of tailored content.
- Cultivated and maintained relationships with vendors, agencies, and partners to ensure timely deliverables within allocated budgets.
- Fostered inclusive work environment and provided leadership to drive team growth, facilitating brainstorming sessions to address challenges and eliminate roadblocks in collaboration with team members.
Digital Marketing Manager
KENT RO Systems
02.2021 - 05.2022
- Strategized, launched, and scaled high-impact sales & brand campaigns on Amazon, Flipkart, Google & Meta.
- Created and managed product listings on multiple e-commerce platforms, ensuring accuracy, completeness, and optimized.
- Regularly conducted competitor analysis to stay abreast of market trends, pricing, and product assortment, and adjusted strategies accordingly to maintain a competitive edge.
- Collaborated closely with agency and in-house design team to craft compelling ad content including creatives and videos.
- Maintained a positive brand image by continuously reviewing and replying to comments over social media channels and marketplaces.
Digital Marketing & ORM Manager
Government e-Marketplace (GeM)
09.2020 - 02.2021
- Crafted plans to both expand and sustain follower engagement across popular platforms like Twitter, Facebook, YouTube, and LinkedIn.
- Monitored platform progress using analytical tools such as Twitter Analytics and Facebook Insights.
- Facilitated the creation of promotional creatives and website assets through external agencies.
- Led online reputation management efforts and escalated issues to relevant internal stakeholders as necessary.
Team Lead
Accenture (Onsite Google)
07.2016 - 09.2020
- Employed at Google Ads Support, I oversaw a dynamic team of over 15 analysts providing specialized online ad campaign services to a diverse range of accounts.
- Delivered high-performing ad campaigns for Google's large-scale accounts based in APAC, EMEA & North America region. This involved meticulously setting up and structuring campaigns, followed by continuous optimization through regular audits and resolving client queries using troubleshooting techniques.
- Engaged with clients to discern their business objectives, crafting holistic advertising strategies that consistently yielded positive outcomes.
- Pioneered new processes and solutions to streamline intricate campaign optimizations and workflow challenges, enhancing efficiency and efficacy.
- Maintained client satisfaction through regular reporting and presentation of performance insights during business review meetings.
- Additionally, mentored, coached, and trained team members to ensure their successful performance.
SEO Manager
Adbot India
03.2014 - 06.2016
- Led the development and implementation of comprehensive SEO strategies to increase organic search traffic and improve search engine rankings for assigned clients.
- Conducted in-depth keyword research to identify opportunities for content optimization and creation.
- Developed and executed off-page SEO strategies to enhance client website's authority and reputation.
- Worked on websites tech architecture, indexing / crawling, optimizing crawl budgets, managing sitemaps and robot files, mobile friendliness, etc.
- Build high-quality backlinks through outreach, guest blogging, content promotion, and social media engagement.
- Tracked and assessed SEO performance utilizing Google Analytics and Search Console, presenting comprehensible reports to clients.
Venue Marketing Manager
Club Mahindra
03.2013 - 10.2013
- Led a team of over 50 professionals, encompassing both field consultants and tele-callers to drive both customer acquisition and sales optimization.
- Spearheaded the development of market initiatives for expansion, executed promotional activities to raise brand awareness in metro regions, and sourced sales qualified individual data through BTL activities.
- Managed the marketing department's monthly budget, oversaw the production of marketing collaterals through agencies, and executed various on-site promotional activities and events.
Assistant Marketing Manager
Credila Financial Services (An HDFC Ltd Co)
03.2012 - 03.2013
- Managed all aspects of marketing campaigns, including conceptualization, planning, and execution with a focus on driving maximum loan application.
- Fostered new channel partnerships and nurtured existing ones, ensuring strong relationships within our marketing ecosystem.
- Spearheaded local brand management, adhering to central marketing guidelines while adapting strategies to resonate with local audiences.
- Managed vendor relationships for all local activations and marketing collaterals, ensuring smooth execution and delivery.
Marketing Executive
TIME Education & Career Forum
06.2009 - 12.2011
- Implemented targeted marketing and promotional strategies to maximize the enrollment at the center. This involved actively visiting colleges, schools, and other educational institutions to generate valuable leads.
- Fostered strong relationships and established a prominent company presence in the target markets, including top schools, colleges, tuition centers, and other educational organizations.
Education
PGDM - Marketing
New Delhi Institute of Management
New Delhi, India05.2009
B. Com -
Banaras Hindu University
Varanasi, India03.2006
Skills
- Paid Advertising (PPC)
- Search Engine Optimization (SEO)
- Social Media Management
- Online Reputation Management (ORM)
- Strategic Thinking & Planning
- Cross-functional Team Coordination
- Team Leadership
- Budget Management
Certification
- Lead Generation with SEO- Semrush
- Google Ads Search Certified
- Advanced Amazon Marketing- Udemy
- Sponsored Ads Certified- Amazon
- Flipkart Ads Certified- Flipkart
- Inbound Marketing Certified- HubSpot
- Lean Six Sigma Green Belt Certified- KPMG
Awards
- Core Value Champion Award Q1'20
- Performer of the Year Award FY'19-20
- Star of Business Award FY'18-19
Timeline
Senior Manager- Digital Marketing
RapiPay Fintech
05.2022 - Current
Digital Marketing Manager
KENT RO Systems
02.2021 - 05.2022
Digital Marketing & ORM Manager
Government e-Marketplace (GeM)
09.2020 - 02.2021
Team Lead
Accenture (Onsite Google)
07.2016 - 09.2020
SEO Manager
Adbot India
03.2014 - 06.2016
Venue Marketing Manager
Club Mahindra
03.2013 - 10.2013
Assistant Marketing Manager
Credila Financial Services (An HDFC Ltd Co)
03.2012 - 03.2013
Marketing Executive
TIME Education & Career Forum
06.2009 - 12.2011
PGDM - Marketing
New Delhi Institute of Management
B. Com -
Banaras Hindu University
- Lead Generation with SEO- Semrush
- Google Ads Search Certified
- Advanced Amazon Marketing- Udemy
- Sponsored Ads Certified- Amazon
- Flipkart Ads Certified- Flipkart
- Inbound Marketing Certified- HubSpot
- Lean Six Sigma Green Belt Certified- KPMG
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