Sreenivas Bayini
Hyderabad
Summary
Proficient in managing and optimizing programmatic advertising campaigns with strong expertise in platforms such as Display & Video 360 and Campaign Manager 360. Experienced in executing data-driven strategies to enhance campaign performance, maximize ROI, and achieve targeted KPIs. Skilled in audience segmentation, real-time bidding, and cross-channel campaign management, ensuring seamless integration and delivery across digital channels. Skilled at analyzing and interpreting complex data to make informed decisions that drive business growth..
Overview
2
2
years of professional experience
Work History
Programmatic Campaign Manager
Mediamint
Hyderabad
08.2022 - Current
Campaign Manager (Jan 2024 - Current):
- I have delivered around 250 campaigns consisting of Display, Video, YouTube, and CTV products.
- I have worked on awareness and conversion campaigns, focusing on metrics such as CTR, VCR, CPA, and CPMs.
- Handled clients in the CST regions and served as the point of contact for all campaign-related queries upon activation.
QA Specialist (Feb 2023 - Dec 2023):
- Responsible for QA of the campaigns before activation and campaign activation process.
- Handled the trafficking team to set up the campaigns in DV360, CM360, and reports requested by the clients.
- Responsible for planning upcoming campaigns, their setup process, and task allocations.
Ad Operations Specialist (Nov 2022 - Jan 2024):
- Responsible for setting up campaigns in DV360 and CM360, as well as preparing campaign reports requested by the client.
- Responsible for sending campaign creative screenshots to the client after campaign activation.
Internships (Aug 2022 - Oct 2022) :
- Joined Mediamint as a fresher and learned different digital marketing platforms, metrics, and concepts.
Education
Bachelor of Technology - Information Technology
GRIET
Hyderabad05-2021
Skills
- Display and Video 360
- Campaign Manager 360
- Audience Segmentation(GAM)
- Microsoft Office Suite
- Google Sheets & Docs
Languages
Telugu
First Language
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Timeline
Programmatic Campaign Manager
Mediamint
08.2022 - Current
Bachelor of Technology - Information Technology
GRIET
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