SREENIVASA REDDY

Involved in development of 3D Digital Twin solution of a retail store, including the representation of crowd flow.

• Collaborated with AIML teams to generate 3D point cloud data, omnidirectional depth views, dashboards and related analytics.
• Developed USD-based automated content generation pipeline, transforming Autodesk Revit data into real-time 3D store monitoring visualizations.
• Transitioning Plano Teams’ pipeline to USD, ensuring scalable 3D workflows for in-store crowd monitoring.
• Designed and implemented DASH-based data visualization system for store analytics and 3D heat-map generation.
• Implemented 3D live point cloud streaming visualization using FastAPI (server side) and Three.js (client side).

Organized and led a Game-Jam event at organizational level.

• Designed and conducted training program for a selected team of 30 participants in Unreal Engine with help of Unreal Team and AWS Game Tech.
• Involved in setting up Virtual Game Production in Cloud

Directed immersive experiences and portfolio management of innovation to represent organizational though leadership

Some of the major immersive platforms showcased more than year

• XR for Engineering enterprise: Digital twins for collaboration, Remote expert collaboration supported by XR (PoC for JCB).
• Digital Twin and Related backend service integration: HoloLens-based Mixed reality experience developed using Microsoft Azure and Unity3D integration for a subsea equipment training solution. (Inpex SURF)
• Smart Airport: Simplified travel with digital travel identity. (GTAA)
• Oil Rig in CAVE: XR collaboration using TechViz. Industrial training and remote operations solutions. (Influenced BP)
• Digital Street Shopper: Immersive Commerce. XR-based retail shopping solutions

• Developed innovative disruptive solutions for industries by integrating emerging digital trends such as simple QR code-based information exchange and fully immersive collaborative environments.
• Created Fully Immersive Virtual Environment, CAVE-like setup using Kinect and projectors, securing patent for spatial setup.
• Led projects such as AR in MR (showcasing how augmented reality is transforming MRO), BIM++ (BIM-centered workflow collaborations), and Digital Manufacturing.

• Set up offshore development team for maintenance of 3D Rendering Module of Navigation system.
• Trained on OpenGL-ES rendering systems at Harman Becker Automotive Systems GmbH.

• Established gaming animation studio within Center of Excellence (CoE).
• Developed and executed strategies to train and expand team, successfully achieving objectives of CoE
• Played a key role in securing a high-profile R&D project, contributing as a developer in creating virtual worlds on a Cell Processor-powered console grid platform.

• Directed technical aspects of film production, including complex rigging, plugin development, and pipeline setup for titles like "The King and I" (1999) and "Mickey Mouse Clubhouse."