Srinivasan G
Karamadai
Summary
Accomplished Business Excellence and Analytics professional with over 15 years of experience in Data Analytics, MIS, and Sales Intelligence. Expertise in architecting enterprise reporting platforms, automating reporting processes, and enabling data-driven decision making. Proven track record in Forecasting, CRM Optimization, and Sales Performance Management, driving strategic business outcomes. Recognized for fostering cross-functional collaboration and delivering quality results under tight deadlines.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Excellence – Project Manager
Hindustan Coca-Cola Beverages Pvt. Ltd
05.2024 - Current
- Achieved enterprise-wide transformation through effective governance and stakeholder engagement.
- Advised on HR and business initiatives, delivering adoption-ready solutions.
- Evaluated and prioritized project proposals based on strategic alignment and value potential.
- Led project lifecycles from planning to formal closure, ensuring timely execution.
- Conducted financial assessments, securing executive approvals for governance compliance.
- Developed robust communication strategies, fostering relationships with senior leaders and stakeholders.
Team Leader Reporting Insights
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2017 - 03.2024
- Identified operational gaps, driving growth through performance analysis.
- Created analytical models to extract insights from complex datasets.
- Evaluated cost and revenue drivers, enhancing efficiency with cross-functional teams.
- Developed dashboards and reports, improving decision-making visibility across departments.
- Recommended operational enhancements, improving KPIs in sales and commercial functions.
- Spearheaded strategic sales operations and analytics initiatives, leading impactful projects.
Data Analyst - Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2014 - 03.2017
- Enhanced demand forecasting accuracy by developing predictive and diagnostic models.
- Streamlined business reviews through design and maintenance of MIS dashboards and automation solutions.
- Identified trends and risks by analyzing data patterns to support leadership decisions.
- Improved data quality with validation mechanisms and standardized documentation controls.
- Collaborated with cross-functional teams to align KPI measurement and reporting.
- Delivered performance insights in monthly and quarterly leadership forums.
MIS Executive
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2012 - 03.2014
- Enhanced compliance through monitoring and coordination with field teams.
- Produced MIS reports on execution metrics and billing accuracy across regions.
- Managed paper cup inventory and asset processes with field teams and vendors.
- Delivered volume analysis to inform sales leadership on promotion effectiveness.
- Established BOP master data and developed daily tracking tools for operations.
- Achieved pan-India adoption of ₹5 Coke Splash Bar initiative tracking approach.
Sales Coordinator
Hindustan Coca-Cola Beverages Pvt. Ltd
03.2008 - 03.2012
- Enhanced field effectiveness by monitoring sales across territories and teams.
- Conducted detailed volume analysis at SKU, town, and outlet levels.
- Generated insights on execution and coverage to improve market strategies.
- Managed distributor inventory closures, ensuring accurate supply reconciliation.
- Identified skill gaps through capability metrics, driving targeted training initiatives.
- Created analytical reports for senior leadership to assess market investment efficiency.
Prepaid Coordinator
Reliance Info Communications Ltd
06.2006 - 02.2008
- Tracked daily activation metrics and KPI summaries for management review
- Administered distributor recharge allocations to optimize utilization
- Evaluated partner performance and initiated corrective actions
- Maintained secondary sales uploads and prepared daily sales summaries for planning and review
Education
M.S.IT & Management -
Madurai Kamaraj University
01.2005
B.Sc - Zoology
Madurai Kamaraj University
01.2003
Skills
- Project and change request management with strong requirements definition and stakeholder alignment
- Cross-functional collaboration, data governance practices, and enterprise process integration
- Data analytics, visualization, insight development, and leadership-level business review reporting
- MIS frameworks, performance scorecards, KPI structures, and executive decision support
- Advanced Excel expertise including automation, complex financial modeling, scenario simulations, and dashboards
- Forecasting techniques, trend evaluation, and planning support for business decision-making
- Azure SQL and Power BI–driven analytics and reporting ecosystems
- Sales, commercial, and CRM performance analytics with workflow optimization
- Process automation, efficiency enhancement initiatives, and benefits realization tracking
- Team leadership, coaching, and capability development
- Strong ethical standards, ownership mindset, and commitment to delivery excellence
- Analytical problem-solving with confidence in navigating ambiguity
- Clear, persuasive communication and executive presentation capability
- Cross-cultural collaboration, adaptability, and willingness to travel for approved client engagements
Certification
Azure, SQL & Power BI Certification — HCCB Digital Academy (StackRoute–NIIT)
Jul 2024 – Oct 2024
Completed end-to-end learning journey with a capstone project covering Azure, SQL, and Power BI
Language
Tamil, English, Telugu, Malayalam
Timeline
Business Excellence – Project Manager
Hindustan Coca-Cola Beverages Pvt. Ltd
05.2024 - Current
Team Leader Reporting Insights
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2017 - 03.2024
Data Analyst - Team Leader
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2014 - 03.2017
MIS Executive
Hindustan Coca-Cola Beverages Pvt. Ltd
04.2012 - 03.2014
Sales Coordinator
Hindustan Coca-Cola Beverages Pvt. Ltd
03.2008 - 03.2012
Prepaid Coordinator
Reliance Info Communications Ltd
06.2006 - 02.2008
B.Sc - Zoology
Madurai Kamaraj University
M.S.IT & Management -
Madurai Kamaraj University
Reward and recognition
Drove the HCCB Channel Loyalty Programs initiative, shortlisted among the Global Top 8 under Best Channel Marketing Initiative from 1,000+ international submissions judged by 150 industry leaders.
Recognized as Pan-India Top Performer – Analytics for delivering high-impact, data-driven channel marketing outcomes.
DIVERSITY & INCLUSION
Recognized as a Person with Disability (PwD); eligible for diversity-focused hiring programs