Sriramula Mahesh
Product Manager - Microfinance - Joint Liability Group Loans (JLG)
Hyderabad
Summary
Product management professional with a proven track record of driving high-impact product initiatives, optimizing performance, and delivering results through strategic insight and cross-functional collaboration.
Overview
9
9
years of professional experience
5
5
Certifications
5
5
Languages
Work History
Product Manager -Joint Liability Group Loans (JLG)
IDFC FIRST Bharat Ltd
08.2021 - Current
- Stabilized and scaled the Group Loans product portfolio by restructuring product policies, optimizing end-to-end product journeys, and driving organization-wide adoption through structured trainings and governance from grassroots to state-level leadership.
- Led product research, customer behavior analysis, competitor benchmarking, and growth analysis to support digital transformation initiatives and continuous improvement of lending products.
- Owned business planning and sales target setting, including onboarding and handholding of new branches, resolving product journey bottlenecks, and accelerating business ramp-up across multiple regions.
- Drove daily product performance tracking and analytics, identifying improvement opportunities and collaborating with cross-functional teams to enhance efficiency, growth, and policy adherence.
- Coordination with technology teams to prioritize product enhancements, implement new functionalities, resolve defects, and ensure seamless delivery.
- Projects: Played a key role in enterprise-wide transformation and migration programs including LOS/LMS migration (NOVOPAY to SFDC & Br.Net) & (FINPAGE to SFDC & Br.Net)
- Merger of Vaya with IDFC FIRST Bank, managing risk mitigation, audits, stakeholder coordination, training of 7,000+ employees in streamlining the Product journey.
Winter Intern
Seaboard Special Crops India Pvt Ltd
10.2020 - 11.2020
- Conducted comprehensive analysis of global exports and imports, including trend analysis of Indian imports over the past decade (pistachio in-shell, tomato paste, red lentils) and evaluation of seasonal variations across countries.
- Assessed buying behavior and market potential of major countries, identifying gaps and opportunities in commodity imports to support strategic decision-making.
Summer Intern
FMC India Pvt. Ltd
05.2020 - 07.2020
- Conducted regional analysis of major vegetable crops, pest lifecycles, cultivation practices, cost of production, and value chain to identify productivity and profitability drivers.
- Analyzed pesticide market dynamics including competitor benchmarking, dealer and retailer selling behavior, farmer buying patterns, and key factors influencing stakeholders across regions.
UG Intern
College of Agriculture, Dharwad
01.2017 - 06.2017
- Rural Agricultural Work Experience and Agro-Industrial Attachment (RAWE & AIA)
- Mushroom production technology & Food Processing
- Conducted Experimental Research on Effect of Nitrogen levels and Urea spray on growth and yields of Proso millet
Education
PGDM (ABM) -
National Institute of Agricultural Extension Management
01.2021
B.Sc. (Agriculture) - undefined
College Of Agriculture, Dharwad
Dharwad, Karnataka01.2018
Skills
- Problem Solving
- Quick learning
- Team Management
- Projects handling
- Technical Skills
- Working Knowledge of Microsoft Excel
- PowerPoint
- Word
- Basic working knowledge of Salesforce
- JIRA
- Tableau
Certification
Brand Management: Aligning Business, Brand and Behavior, London Business School (University of London)
Achievements & Responsibilities
- Best Product Manager Award along with International trip to Malaysia
- Received National Talent Scholarship (NTS) from Indian Council of Agricultural Research, New Delhi.
- Founding Member of QURIO Club MANAGE, Conducting Intra college a monthly Quizzing championship programme.
- Lead member in an event of KRISHIMELA & NSS (National Service Scheme) Conducted by UAS-Dharwad.
Timeline
Product Manager -Joint Liability Group Loans (JLG)
IDFC FIRST Bharat Ltd
08.2021 - Current
Winter Intern
Seaboard Special Crops India Pvt Ltd
10.2020 - 11.2020
Summer Intern
FMC India Pvt. Ltd
05.2020 - 07.2020
UG Intern
College of Agriculture, Dharwad
01.2017 - 06.2017
B.Sc. (Agriculture) - undefined
College Of Agriculture, Dharwad
PGDM (ABM) -
National Institute of Agricultural Extension Management