Senthil Gunasekaran
Chennai
Summary
Dynamic leader with a proven track record at IDFC First Bharat Ltd, adept in strategy planning and risk management. Spearheaded growth to a 3000cr book in 24 months, showcasing expertise in business analytics and sales strategy optimization. Excelled in building and supervising a team of 1400, maintaining portfolio quality with a GNPA of 0.4%.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Business Head - Mortgages
IDFC First Bharat Ltd
Chennai
06.2022 - Current
- Leadership position aimed at establishing and growing Home loan and LAP/MSME business in Rural geographies across the country
- Responsible for AUM build, Portfolio management and P&L for the business vertical
- Successfully grew the book to 3000cr within a span of 24 months
- Built a strong team of 1400 sales professionals in hierarchical structures across 11 operational states
- Maintained a pristine portfolio quality with GNPA at 0.4%
Head- Product and Digital
FULLERTON INDIA HOME FINANCE COMPANY LTD
Mumbai
06.2017 - 05.2022
- Develop, implement and execute business strategy to support growth
- Define, defend and manage budgets
- Indirect, but active management of operations and technology to ensure product delivery within standards
- Re-engineer existing products to gain scale
- Conceptualized and commissioned process transformation strategy - RAPID
- Successfully Introduced Risk Based Pricing policy resulting in improved boarding rates
- Promoted as the Head of Product & Digital Initiatives in Aug 21
- Built a book of 390 cr of Mortgage book in TN region with a portfolio yield of 12.94%, before being promoted as Regional Head for South in Dec 2020
- Headed the CEO Cost Optimization Strategic initiative, effecting a saving of 4.93 cr for 20-21 FY
- Savings were effected through Process improvement initiatives across functions without reducing headcount
- Won CEO Award for 2017-2018
- Demonstrated strong organizational and time management skills while managing multiple projects
- Skilled at working independently and collaboratively in a team environment
Regional Sales Manager
BAJAJ FINSERV LTD
Chennai
05.2016 - 06.2017
- Handled Mortgage loan disbursements for Chennai and Hyderabad territory
- Built loan book of 145 cr under Direct to customer stream in 11 months
Business Owner
Buddybag Ecommerce Pvt Ltd
Chennai
11.2014 - 04.2016
- Funded & established e-commerce technology platform for hyper-local delivery of household items
- Managed 50 household items deliveries per day in offline mode
- Shelved venture due to funding challenges for expansion
Assistant Vice President
INNO DEVELOPMENT MANAGEMENT COMPANY LLP
Chennai
12.2013 - 10.2014
- Headed Sales, Marketing, CRM & leasing functions for INNO Group
- Established strategic tie ups within community such as Clinic, lease rental agreements etc
- Increased collections by handing over close to 100 units within 4 months
Assistant Vice President
MARG LTD
Chennai
08.2011 - 06.2013
- Headed 7 residential projects across 400 acres consisting of high end villas and luxury to affordable apartments
- Accountable for Sales, Marketing and Receivables management
- Established astute Sales & Marketing strategies through ATL & BTL communications, selling 800 units in record time of 6 months, attaining 2nd position in Chennai
- Joined as General Manager in 2011 and promoted to Assistant Vice President in 2012
Additional General Manager
INDU PROJECTS LIMITED
Hyderabad
09.2009 - 08.2011
- Headed Sales, Marketing & CRM functions
- Refurbished sales strategy which resulted in registering sales of 200 units in span of 3 months
- Improved receivables management by over 100% by making amendments in CRM framework, scaling up collections to $8.5mio annually
- Joined as Deputy general manager in 2009 and promoted as Additional General Manager in 2011
Regional Sales Manager - South
STANDARD CHARTERED BANK
Chennai
09.2006 - 06.2009
- Managed SME accounts for Southern region handling product rollout, sales & marketing and business development strategies for products ranging from business loans, mortgage, overdraft facilities, portfolio enhancement and third party products
- Set up hierarchical teams of 150+ people including FTEs & RAs in region
- Scaled up region to No 2 position in country in new loan disbursements within 6 months
- Joined as Area Sales manager in 2006 and promoted as Regional Sales Manager in 2007
State Manager
IDBI BANK LTD
Chennai
01.2005 - 09.2006
- Responsible for Personal Loans Business for TN Region Comprising of Chennai, Madurai and Coimbatore Locations
- Built book of 105 crores in 18 months
- Awarded best Region for Sales, Productivity, profitability and cost management for year 2005
Area Sales Manager
ABN AMRO BANK
Hyderabad
05.2001 - 01.2005
- Responsible for Personal loans business for Hyderabad location for Direct and Indirect channel
- Established high performing personal loans team over achieving targets on month on month basis
- Ranked Best Sales manager Pan India for year 2004
- Ranked Best Tier 2 manager Pan India for year 2003
Dealer Business Manager
GE COUNTRYWIDE CONSUMER FINANCIAL SERVICES LTD
Coimbatore
08.2000 - 05.2001
- Responsible for Auto loans business for Upcountry Tamilnadu region
- Increased Maruti Countrywide relationship penetration with Dealers by implementing cross sell and direct sourcing strategy to existing customer base thereby generating leads for Dealers instead of working on dealers leads
- Improved sales by 100% month on month in Coimbatore location
Education
Master of Data Science - Data Science
Deakin University
Melbourne, Australia06.2024
MBA - Business Analytics
Birla Institute of Technology And Science
Pilani, India03.2023
PG Program in Data Science & Business Analytics - Data Science
Great Lakes Institute of Management
Chennai, India02.2021
MBA - General Management
Manipal University
Manipal, India05.2007
BBA - Business Administration
University of Madras
Chennai, India05.2000
Skills
- Sales
- Strategy planning
- Supervision
- Risk management
- Business analytics
- Product expertise
- Profit and loss understanding
- Legal aptitude
- Data Analytics
- Python
- Tableau
- MS Powerpoint
- MS Excel
- Sales forecasting
- Budget development
- Human resources management
- Sales strategy optimization
Certification
Certified Lean Six Sigma Black Belt, Simplilearn
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Malayalam
Upper Intermediate (B2)
B2
Telugu
Intermediate (B1)
B1
Personal Information
- Date of Birth: 04/11/79
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Business Head - Mortgages
IDFC First Bharat Ltd
06.2022 - Current
Head- Product and Digital
FULLERTON INDIA HOME FINANCE COMPANY LTD
06.2017 - 05.2022
Regional Sales Manager
BAJAJ FINSERV LTD
05.2016 - 06.2017
Business Owner
Buddybag Ecommerce Pvt Ltd
11.2014 - 04.2016
Assistant Vice President
INNO DEVELOPMENT MANAGEMENT COMPANY LLP
12.2013 - 10.2014
Assistant Vice President
MARG LTD
08.2011 - 06.2013
Additional General Manager
INDU PROJECTS LIMITED
09.2009 - 08.2011
Regional Sales Manager - South
STANDARD CHARTERED BANK
09.2006 - 06.2009
State Manager
IDBI BANK LTD
01.2005 - 09.2006
Area Sales Manager
ABN AMRO BANK
05.2001 - 01.2005
Dealer Business Manager
GE COUNTRYWIDE CONSUMER FINANCIAL SERVICES LTD
08.2000 - 05.2001
Certified Lean Six Sigma Black Belt, Simplilearn
Master of Data Science - Data Science
Deakin University
MBA - Business Analytics
Birla Institute of Technology And Science
PG Program in Data Science & Business Analytics - Data Science
Great Lakes Institute of Management
MBA - General Management
Manipal University
BBA - Business Administration
University of Madras
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