Srishti Surana
New Delhi
Summary
Dynamic professional with expertise in client engagement and luxury sales. Proven track record of enhancing customer experiences through tailored service and strategic relationship management. Contributes to team success by leveraging skills in brand storytelling and visual merchandising.
Overview
4
4
years of professional experience
Work History
Management Trainee
The Collective, Aditya Birla Fashion and Retail Ltd.
Gurugram
05.2026 - Current
- Deliver personalized client experiences that enhanced customer satisfaction across luxury fashion brands, leather goods and accessories
- Hit 138% of target in first month while managing sales goals.
- Deliver store sales results by using consultative selling techniques consistently.
- Develop in-depth knowledge across international luxury brands, craftsmanship & brand heritage.
- Collaborate with store team to uphold high visual merchandising standards, creating a seamless customer experience.
- Delivered 3 training sessions to the team on product knowledge and brand storytelling to support customer engagement and sales.
Marketing Intern
Xperia Group, Advertising Agency
02.2025 - 05.2025
- Interpreted client briefs to align strategies with brand goals, audience, and positioning.
- Crafted customized, insight-driven marketing strategies within budget and brand objectives.
- Collaborated with creative teams to translate strategic ideas into compelling visual executions.
- Conducted market and consumer research to inform ideation and support strategic decisions.
- Designed structured, persuasive pitch decks outlining campaign ideas, plans, and impact.
- Ensured brand voice and consistency across all stages of strategy and execution.
Copywriter
Specscart, UK
01.2024 - 05.2024
- Developing and implementing communication strategies to help the brand grow.
- Researching market trends and understanding the target audience to develop communications for the brand.
- Naming and developing an entire communication, right from social media to the website for new collections.
- Writing SEO friendly ad copy, newsletters, blogs for the website, on-page and off-page marketing, guest posts and short articles for other mediums.
- Ideations to promote the USPs.
Executive - Copy
Infinity Advertising
11.2022 - 09.2023
- Writing ad scripts, campaigns and other print ad copy for a variety of brands.
- Writing video/gif content along with Digital copy/content work.
- Proofreading/Editing content/copy for a variety of projects.
- Research and interviews to carry out branding and marketing for clients.
- Worked closely with design teams to brainstorm ideas.
- Coordination with art directors/ visualizers.
- Handled high-volume workload with a short TAT.
News Producer - Intern
Times Internet, TOI
04.2022 - 10.2022
- Conducted independent research and contacted leads for video-based stories, managing process from pitching to production.
- Gathered and evaluated relevant news, monitored social media, and engaged with reporters to ensure timely and accurate reporting.
- Developed, wrote and voiced news videos for platform, enhancing viewer engagement.
- Working closely with the news director to select and prioritise content.
Education
MBA - Marketing
IBS
Hyderabad01-2026
BA - Journalism
Delhi College of Arts and Commerce
01-2021
XII -
Apeejay School
01-2018
X -
St. Albans School
01-2016
Skills
- Luxury Sales
- Clienteling
- Visual Merchandising
- Market Research
- Consumer behaviour
- Brand storytelling
- Client relationship management
Timeline
Management Trainee
The Collective, Aditya Birla Fashion and Retail Ltd.
05.2026 - Current
Marketing Intern
Xperia Group, Advertising Agency
02.2025 - 05.2025
Copywriter
Specscart, UK
01.2024 - 05.2024
Executive - Copy
Infinity Advertising
11.2022 - 09.2023
News Producer - Intern
Times Internet, TOI
04.2022 - 10.2022
MBA - Marketing
IBS
BA - Journalism
Delhi College of Arts and Commerce
XII -
Apeejay School
X -
St. Albans School