Senior Manager- Modern Trade with Over 14 yrs of Accomplished Experience across Sales & Distribution at Modern Trade Currently with Eveready Industries India Ltd.
Track record of providing excellent results & management of workload. Success at motivating staff through clear communication and outstanding organizational skills.
Successful track record in turnaround and ready to accept risk involved projects.
Rich corporate experience in Sales & Marketing. Track record of enthusiastic leadership & achievement in all assignments;
consistently promoted to positions of increasing responsibility.
Exceptional work ethic, routinely use available time to solve organizational problems,
Ability to work without need for direct supervision, multi-tasking, as well as versatile. Logical Analyst & Target Conscious.
Overview
16
16
years of professional experience
Work History
Senior Manager - Modern Trade
Eveready Industries India Ltd
Hyderabad
02.2009 - Current
Looking after Sales & operations of Modern trade in Telangana, Andhra Pradesh & Tamilnadu for the given region of all MT Key accounts like - Walmart CNC, Metro CNC, Dmart, Reliance, Spencer, ABRL & Regional Chains.Achievement of volume/value targets by Month/QTR/year for the given region
All Modern trade.Built relationships with Customers community to establish Long term business growth
New Product Listing & its placement in the Regional Chains. Timely correction of Assortment of right mix, Ensuring Maximum products to have in all chains
Implemented and developed operational standards, policies and procedures.
Planning the Expenditure of Marketing Budget with the customer to get the Maximum visibility linked with the Business
Senior Manager skilled in cross-functional collaboration. Optimizes processes and communication and drive results in Regional Chains and National Chains.
Analyzing SOS,OOS,and Call Efficiency to meet the Targets
Coordinated with internal departments to ensure successful
execution according to timeline and budget constraints.
Sales Officer
JR Herbal Care India Ltd
Hyderabad
01.2008 - 01.2009
Achievement of Sales Volume and Value Objectives, Distribution, Visibility and the overall functionality of Cosmetic outlets at Hyderabad.
Planning & implementing strategies to increase width and depth of distribution.
Accountable for communicating and convincing the outlets about their targets & priorities reg promotional activities based.
Responsible for controlling & clearing of stocks, claims, budgets within the time specific.
Education
MBA – Marketing -
Kakatiya University
B. Com - undefined
Accomplishments
Honored with Best Performer for the year 2010-11.
Recognized for improving supply chain at Metro Taj outlets which started with Rs 2lac pm & stabilized at Rs 25.lac pm Currently
Internally Promoted as Area Sales Executive in the Month of Nov-2011
Highest incentive achiever across India for year 2012-13.
Internally Promoted as Area Sales Manager in the Month of Dec -2014
Streamlined the commercial discipline, controlled & minimized the stock returns i.e., less than 1% of the total sales.
Internally Promoted as Manager Modern trade in the Month of July -2017
Internally Promoted as Senior Manager Modern Trade in the Month of July -2022
Contributions
Availability of SKU's increased by 3 times in comparison with 2008-09 performance.
Taken initiative to segregate Taj outlets where it is contributing 15% to the open trade sales as a whole.
Successful planned & implemented the 1+1 offer on CFL where as a trade generated Rs 15lac business pm.
Profiling all top end cosmetic outlets in the town.
Reorganized the entire distribution structure and minimized the credit with out loosing the secondary.
NPD Sourcing Manager at Eveready Industries India ltd (Barman group formaly known as Dabur )NPD Sourcing Manager at Eveready Industries India ltd (Barman group formaly known as Dabur )