Summary
Overview
Work History
Education
Skills
Certification
Websites
References
Timeline
Generic

Sruti Satish

Bengaluru, Karnataka, India

Summary

I craft stories that resonate. With a passion for B2B SaaS, I’ve transformed complex ideas into engaging content for the past four years. I'm a storyteller, weaving narratives that inform, inspire, and drive growth. Currently navigating the exciting pre-1M SaaS journey, I’m deeply immersed in understanding the customer’s perspective and building content strategies that fuel acquisition and retention.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Content Marketing Manager

Zams
San Francisco
03.2025 - Current
  • Partnered with writers and stakeholders to create impactful content.
  • Provided support in creating presentations for senior management meetings.
  • Reviewed existing content library for accuracy and effectiveness.
  • Developed and implemented content marketing strategies to increase brand awareness and website traffic.

Content Marketing Manager

Salesgear
Bengaluru, Karnataka, India
04.2024 - 03.2025
  • Collaborated with sales and design teams to develop and plan site content, layout, and style.
  • Collaborated with the leadership team to draft, polish, publish, & promote thought-leadership content.
  • Grew website traffic by 6x (in clicks and impressions). Managed end-to-end content distribution to online channels and social media platforms.
  • Conducted regular content audits to identify gaps and redundancies in content.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Produced blog posts, case studies, website copy, and social media content.
  • Set up a comprehensive sales enablement repository to accelerate the enterprise sales conversion cycle.

Content Marketer

Salesgear
Bengaluru, Karnataka, India
10.2022 - 04.2024
  • Set up the 90-day trial email campaigns.
  • Secured 3x MQLs from these nurture campaigns.
  • Wrote clean, well-polished copy to contribute to the company's social media platform and other marketing channels.
  • Optimized web content for SEO to improve search engine rankings and drive organic traffic.
  • Ensured consistency in brand messaging by creating style guides and templates for use across all channels.
  • Increased social media followership by consistently sharing valuable information that resonates with the target audience.
  • Grew a team of 4 in-house and freelance content writers.

Content Writer

CustomerSuccessBox
06.2021 - 10.2022
  • I started as a content writer and gradually grew to become a content marketer.
  • Played a crucial role in increasing organic traffic by 3x in clicks & impressions and 2x in MQLs within a year.
  • Efficiently managed a team of five in-house and freelance writers.
  • Developed both long and short forms of content.
  • Optimized web content for SEO to improve search engine rankings and drive organic traffic.
  • Effectively managed all content writing.
  • Created a content calendar and tracked important keyword rankings and organic traffic generation.
  • Repurposed content for all top B2B SaaS places for the niche of customer success.
  • Created impactful content across multiple formats, like blog posts, e-books, newsletters, etc.
  • Monitored analytics to track and analyze the performance of each published content piece.
  • I got content pieces in the top 10 spots a couple of times.

Education

MBA - International Business

School of Management Studies
06-2013

Skills

  • Writing and editing
  • Content strategy and management
  • SEO optimization
  • Social media marketing
  • B2B SaaS solutions
  • Copywriting and blogging
  • Google Analytics expertise
  • Research and analysis

Certification

  • Content Marketing Certification byHubSpot - [Sept 2023- Oct 2025]
  • Certified Credit Research Analyst (CCRA) , Feb 2020

References

References available upon request.

Timeline

Content Marketing Manager

Zams
03.2025 - Current

Content Marketing Manager

Salesgear
04.2024 - 03.2025

Content Marketer

Salesgear
10.2022 - 04.2024

Content Writer

CustomerSuccessBox
06.2021 - 10.2022

MBA - International Business

School of Management Studies

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Sruti Satish