Subhashree Swain

• • Managed key sellers from Fashion and Beauty category for SSR (seller which does Self Service Registration on JioMart) which contributes to around 20% of the overall SSR business.
• Used market intelligence and management information to develop and implement category development plans and strategies.
• Identified and secured partnership opportunities with new industry players, resulting in a 30 % growth in market share.
• Analyzed market trends and competitor strategies to drive innovative product development and enhance customer satisfaction, while maintaining a positive P&L.

Achievements:

• Price competitiveness: with the competition to be maintained and provide the lowest price in the market. Achieved overall positive competitiveness for continuous 5 months in Fashion Category.
• Festival Ideation: Attained the highest selection numbers in Diwali Festival with a YOY sales growth of 120%.
• Monetization: Attained monetization targets with laid down tools and strategies – 2% of GMV as monetization through focus sellers.

Strategic Projects:

• Conversion of sellers which are sitting idle with zero GMV by 60%.
• The Pragati seller tiering program enables us to elevate beginner-level sellers to the top tier with a 92% success rate.

• Co-own P&L for the managed International Brands by formulating annual JBPs, identifying growth opportunities, and creating a viable business term for both parties.
• Working closely with the vendor to launch new selection by identifying the improvement space in the category, along with driving exclusive selection, attractive deals, and promotional offers for the consumer.
• Drive 360-degree visibility and promotion plan for category with merchandising and revenue team based on month/ quarter sales plan.
• Identifying key customer cohort, analyzing search traffic report, impressions, PPV, CTR, conversion etc.

Achievement:

• Managing 40 IB brands and 10 domestic brands which contributes more than 9% in overall BPC business.
• Managed accounts achieved a YOY growth of 75%.
• Handled category wide project for aging inventory, reduced the ageing stock from 45% to 25% in the span of 3 months.

• Collaborated with the team to manage the P&L of beauty brands, establishing business models and identifying mutual growth prospects.
• Negotiated commercials to maintain the sustainable top and bottom lines of the category.
• Strategized with sales and product teams to shape the product roadmap, pricing strategy, messaging, and value proposition, while conducting customer research to design effective marketing campaigns aimed at boosting traffic and improving conversions.

Achievements:

• Onboarded 60 manufacturers of beauty (domestic and international) to add more selection at competitive prices.
• Managed accounts achieved a YOY growth of 110% higher than Category average of 75%.
• Improved LBB metrics for overall consumables from 56% to 11% in a year.

• Managing the overall backend category operations (Women's Clothing)
• Monitor the Category OTB, Vendor on-boarding, Procurement, Purchase order, Pricing, Cataloging, Quality Check at the time of in-warding, Flipkart Photo Shoot, Payments, Brand Ads & account Reconciliation
• On boarding a new vendor into the Flipkart system (SOR / MP/FA /SMART FULLFILLMENT) and making them aligned with the processes and norms.

Achievements:

• Grew portfolio of brands from 10 to 40, closed key deals with private labels & brands.
• Exclusive selection from marketplace sellers during BBD with the lowest ever price points, resulting in highest single day sales of Kurta/Kurti vertical. •Improved marketing & campaign spent of Ethnic SC by 70% than BAU, during Big Billion Days.

• Ensure long term and profitable relationships with business partners and supply retention through effective reward and recognition programs
• Reduced CPB (customer complaints) by devising new quality improvement initiatives.