Subhayan Banerjee
Kolkata
Summary
Dynamic Senior Research Manager at Kantar with a proven track record in market analysis and consumer insights. Expert in leveraging analytical skills to deliver strategic brand tracking and actionable insights for clients. Adept at client communication and research management, driving impactful decisions in the competitive tobacco industry.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Research Manager
Kantar
Kolkata
08.2022 - Current
- I am associated with brand tracking for BAT (Japan and South Korea account).
- Analyzed market trends of major tobacco brands under various categories, i.e., cigarette, e-cigarette, tobacco heating products, modern oral, etc. for strategic planning for the client.
- I have been associated with various deep-dive analyses in order to support targeted products to perform well in the market.
- Logically structured primary data for meaningful insights to the client.
Associate
Netscribes
Kolkata
04.2021 - 08.2022
- Conducted secondary research on private investments made by angel investors, private equity firms, and venture capital firms.
- Assessed the performance and growth of investable private companies for investors.
- Tracked mergers and acquisitions of companies.
Education
Master of Science - Economics 61.1%
University of Calcutta
Kolkata, India01-2020
Bachelor of Science - Economics 59.3%
Asutosh College
Kolkata, India01-2018
ISC - 82.5%
Hirendra Leela Patranavis School
Kolkata, India01-2015
ICSE - 78%
Hirendra Leela Patranavis School
Kolkata, India01-2013
Skills
- Market Research
- Market analysis
- Analytical skills
- Client communication
- Consumer insights
- Research management
Certification
- Advanced Excel
- MS PowerPoint
Timeline
Senior Research Manager
Kantar
08.2022 - Current
Associate
Netscribes
04.2021 - 08.2022
Master of Science - Economics 61.1%
University of Calcutta
Bachelor of Science - Economics 59.3%
Asutosh College
ISC - 82.5%
Hirendra Leela Patranavis School
ICSE - 78%
Hirendra Leela Patranavis School
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