Head Retail & International Wealth
Subodh Shah
Axis Bank GIFT CITY IBU
Ahmedabad
22
Years of experience
Dynamic wealth management leader with a proven track record at Axis Bank, excelling in wealth product structuring and AML compliance. Adept at driving business growth and enhancing client relationships, I successfully launched innovative digital journeys and managed third-party distributions, achieving significant revenue milestones while ensuring regulatory adherence.
Work History
Head Retail & International Wealth
2 Years 6 Months- Lead and manage the retail operations team to ensure seamless delivery of routine retail banking services for resident and non-resident clients.
- Ensure full compliance with regulatory, internal policy, and audit requirements, including strict adherence to AML/CFT guidelines, transaction monitoring standards, and customer due-diligence protocols.
- Enhanced retail and wealth management product offerings by assessing market requirements, customer demand, and competitive landscape within GIFT City ecosystem.
- Drive the creation of digital journeys and process digitization in collaboration with IT, Digital Banking, and Product teams, ensuring efficient, paperless, and customer-friendly service workflows.
- Build, launch, and scale the wealth management business within the IBU, delivering distribution solutions tailored to international/domestic clients.
- Negotiate commercials, revenue-sharing arrangements, and operational SLAs with third-party product manufacturers and service providers.
- Work closely with internal stakeholders—including Product, Compliance, Legal, Operations, Finance, and Business teams—to design, operationalize, and govern the third-party distribution framework.
- Led customer acquisition and business growth initiatives across international wealth segments, including NRIs, global Indians, and offshore institutional clients, to drive engagement.
Wealth Specialist
4 Years 8 Months- Managed Burgundy client relationships at Axis Bank to address comprehensive wealth management needs
- Assisted high-net-worth individuals in optimizing their wealth strategies
- Acted as financial planner and cross-sold financial products including mutual funds, PMS, life insurance, alternate investment funds, and bonds
- Handling a team of relationship managers and sales associates to achieve overall goals of the organization
- Achievement: Closed highest regular premium of 1 CR ULIP across the bank in FY 20-21.
Brand Head
1 Year- Led business development initiatives in Ahmedabad, Rajkot, and Gandhinagar, driving growth in the Gujarat region.
- Managed wealth for high-net-worth and affluent families
- Served as financial planner, cross-selling financial products including mutual funds, PMS, life insurance, alternative investment funds, and bonds to meet client needs.
- Managed team of relationship managers and sales associates to achieve organizational goals and enhance client satisfaction.
Senior Manager / Branch Head
6 Years 6 Months- Led business development efforts for the North Gujarat region, focusing on Ahmedabad, Rajkot, and Gandhinagar.
- Managed Bank of India channel, IFAs, NDS Institutional channel to drive growth in branch AUM
- Provided financial planning and treasury management services to corporate clients and high-net-worth individuals, enhancing their financial strategies
- Led team of relationship managers and sales associates to meet organizational goals
Senior Relationship Manager
1 Year 6 Months- Represented fund house to private and MNC banks, strengthening relationships and enhancing brand presence.
- Serviced banking distribution channel, generating new business opportunities.
- Developed and conducted training sessions for banking staff to enhance product knowledge. for bankers and coming up with various business ideas to achieve business targets
- Contributed to India's no. 1 fund house by increasing engagement with the highest number of active distributors.
Branch Head
1 Year 11 Months- Led business development initiatives as Branch Head, expanding client base and increasing market presence in Ahmedabad.
- Achieved highest AUM in FY 08-09 at Taurus Mutual Fund, reflecting strong performance and market engagement.
- Generated mutual fund business from banks and national distributors, driving growth in the Mumbai region.
Relationship Manager
10 Months- Led client acquisition efforts through a team of sales managers, enhancing client portfolio.
- Achieved highest sales during UTI – Infrastructure Advantage Fund NFO in western zone.
- Cross-sold Metlife life insurance, Bajaj Allianz general insurance, and mutual funds, increasing product penetration.
- Reported directly to branch manager regarding daily operations.
Accounts Assistant
1 Year 5 Months- Processed customer orders, managed accounts, handled collections, provided banking customer service, and balanced campaign reports for management.
- Processed supplier invoices and maintained accurate purchase ledger records for Blackwall.
- Reconciled bank statements and resolved transaction differences for Blackwall accounts.
- Supported accounts payable runs and checked payment details for Blackwall suppliers.
Business Development Trainee
1 Year 2 Months- Marketed and promoted 'Talk Talk' in Leeds, increasing brand awareness in the local market.
- Taught and trained junior team members on sales techniques, enhancing overall team capabilities.
- Completed sales training to gain insights into marketing industry and sales techniques, preparing for future roles.
Education
MSc - International Finance
- Ranked 82nd in the top 100 full-time Global Masters programmes as per FT Special Report Business Education
- Research work: Comparison of performance between firms backed by venture capital and firms not backed by venture capital firms in the Bio-Tech Industry in the UK
- Programme representative to the university for 87 students
BBA
- Secured First class (74%) in BBA
- GPA: 74%
Higher Secondary Certificate Examination
- Scored 100/100 in Business Mathematics
- Scored 94/100 in Statistics
Skills
Wealth product development
Wealth structuring
Third party distribution
AML compliance
Transaction monitoring
Customer experience optimization
Relationship management
Personal Information
Date of Birth: 1983-09-20
Accomplishments
- BOI AXA: Highest mobilization of net new money during 4th quarter FY 17-18 in equity schemes
- BOI AXA: Highest collection in NFO of BOI AXA Midcap Tax Fund – Series 1
- BOI AXA: Highest branch activation of remote location BOI branches in FY 15-16
- Reliance MF: Highest number of retail applications in NFO: Reliance Small Cap Fund
- Taurus MF: Contribution towards growth of Income for FY 08-09
Timeline
Head Retail & International Wealth
Axis Bank GIFT CITY IBU
05.2024 - CurrentRead More
Wealth Specialist
Axis Bank Ltd
08.2019 - 04.2024Read More
Brand Head
Validus wealth management Pvt Ltd
08.2018 - 08.2019Read More
Senior Manager / Branch Head
BOI AXA Mutual Fund
02.2012 - 08.2018Read More
Senior Relationship Manager
Reliance Capital Asset Management Ltd
07.2010 - 01.2012Read More
Branch Head
Taurus Mutual Fund
07.2008 - 06.2010Read More
Relationship Manager
Axis Bank Ltd
09.2007 - 07.2008Read More
Accounts Assistant
Blackwall
02.2006 - 07.2007Read More
Business Development Trainee
ETM Marketing
11.2004 - 01.2006Read More
Leeds University Business School, University of Leeds
MSc from International Finance
Read More
H. L. College of Commerce, Gujarat University
BBA
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Gujarat Secondary Education Board
Higher Secondary Certificate Examination
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