Suchandra Majumdar
Mumbai
Summary
Revenue-Focused Marketing Architect with 15 years of expertise in deconstructing complex market data into scalable growth engines. Proven track record of managing INR 5-6 Cr portfolios and delivering 30% YoY growth through systemic optimization and high-stakes client leadership. Expert in transforming client relationships into high-yield partnerships and navigating complex landscapes across Industries. A specialist in bridging the gap between high-level strategic vision and operational excellence to deliver superior ROI.
Overview
14
14
years of professional experience
Work History
General Manager
ADZMONK DIGITAL PVT LTD.
Mumbai
10.2019 - Current
- Portfolio Architecture: Directly manage a high-value portfolio generating INR 5-6 Cr annually, consistently achieving 25-30% YoY growth through data-led decision-making, precision planning and relationship nurturing.
- Performance Monitoring Optimization: Spearheaded the end-to-end agency lifecycle, optimizing 50+ high-impact digital campaigns across Multi Verse Industries like Automotive, BFSI, Education, and Real Estate sectors showcasing adaptability and strategic versatility.
- Consultative Strategy: Transformed client relationships from service-based to partnership-based, resulting in the onboarding of direct gaming clients and INR 75L in new revenue.
- End-to-End Campaign Management: Managed the complete agency business lifecycle from strategic planning to campaign execution, ensuring seamless delivery and performance to continuously optimize campaign ROI
Client Servicing Manager (Strategic Lead)
MIRUM
Mumbai
03.2018 - 09.2019
- Pharma Division Strategy and Setup: Spearheaded the setup of a dedicated pharmaceutical division for Sanofi, establishing internal processes and best practices tailored to industry needs.
- High-Velocity Account Management: Directed a portfolio valued at INR 90L/month, achieving a 25% organic expansion by onboarding 4 new business departments through consultative strategy.
- High-Value Accounts: Engineered INR 75L in incremental revenue via strategic upselling and cross-functional service integration by onboarding 4 departments, adding INR 25L in retained revenue.
- Signature Achievement (Stop Flu): Architected the 'Stop Flu for Kids' campaign, leveraging data-driven video strategy to deliver 10x awareness growth and securing INR 15L revenue impact within a 60-day window.
Key Account Manager (Head of Performance)
BIGTRUNK COMMUNICATIONS PVT LTD.
Mumbai
08.2015 - 01.2018
- Division Architecture: Built the Performance Marketing division from the ground up, transforming it into the agency’s primary revenue engine through systemic process implementation.
- Campaign Multi-Channel Ecosystem: Directed a portfolio of 300+ campaigns across SEM, Social, Video, and Automation, maintaining a high-ROI baseline for marquee brands like ICICI Prudential, Yes Bank, and HDFC, Taurian World School, Storia, and more.
- Scale & Affiliate Leadership: Strategically scaled the affiliate marketing vertical from a 5-person pilot team to a robust ecosystem serving 150+ diverse clients.
- Revenue Impact: Accountable for INR 3 Cr+ in total revenue, with a primary focus on high-margin upselling (INR 2 Cr) and long-term retention.
- Strategic Win – Storia Brand Launch: Spearheaded the introduction of brand Storia, managing end-to-end branding and awareness strategy for 3 months, which resulted in a 2-year marketing partnership worth INR 75 Lakhs annually.
- Taurian World School Admissions: Designed and executed an admissions awareness campaign that generated 10x enquiries for the academic year, establishing a long-term branding partnership valued at INR 25 Lakhs annually.
Relationship Manager (Mobile Strategy Lead)
VIVACONNECT PVT LTD.
Mumbai
04.2014 - 07.2015
- Mobile Innovation: Conceptualized and deployed 10+ innovative mobile-first campaign formats for tier-1 brands including Zee Group, MTV, and Reliance Retail.
- Strategic Revenue Impact: Generated INR 1.5 Cr in revenue by integrating multi-channel engagement tools (SMS, OBD, Voice) into core brand strategies.
Email Marketing Consultant (Strategic Advisor)
NETCORE SOLUTIONS PVT LTD.
Mumbai
03.2012 - 03.2014
- Consultative Advisory: Provided C-suite level insights on deliverability forensics, A/B testing frameworks, and advanced segmentation for high-volume client portfolios.
- Signature Achievement: Engineered an Independence Day campaign targeting millions of users; delivered 10x store footfall and secured a year-long partnership worth INR 60L annually.
- Key Strategic Wins– Independence Day Campaign: Led an Independence Day email campaign targeting millions of users, driving 10x store footfall and boosting sales by INR 10 Lakhs. The campaign’s success secured a year-long client partnership worth INR 60 Lakhs annually.
Education
MBA - Marketing
Integrated Institute of Learning and Management
01.2011
B.Com. (Hons.) -
Jogesh Chandra Chowdhury College
Kolkata01.2006
Skills
- Digital & Performance Marketing
- Strategic Account Management
- Client Acquisition & Retention
- Campaign Planning & Execution
- Multi-Channel Marketing (Email, SMS, SEM, Social, Video)
- Marketing Automation (Lead Squared, Mailchimp, Tune)
- Revenue Growth & Upselling
- Cross-Functional Team Leadership
- Compliance & Regulatory Oversight (MLR)
Strategic Pillars
- Revenue Growth & Retention
- Performance Marketing Systems
- Cross-Functional Leadership (MLR & Compliance)
Personal Information
- Title: 15-YEAR MARKETING STRATEGIST
- Date of Birth: 07/04/87
Languages
- Hindi
- Bengali
- English
Timeline
General Manager
ADZMONK DIGITAL PVT LTD.
10.2019 - Current
Client Servicing Manager (Strategic Lead)
MIRUM
03.2018 - 09.2019
Key Account Manager (Head of Performance)
BIGTRUNK COMMUNICATIONS PVT LTD.
08.2015 - 01.2018
Relationship Manager (Mobile Strategy Lead)
VIVACONNECT PVT LTD.
04.2014 - 07.2015
Email Marketing Consultant (Strategic Advisor)
NETCORE SOLUTIONS PVT LTD.
03.2012 - 03.2014
MBA - Marketing
Integrated Institute of Learning and Management
B.Com. (Hons.) -
Jogesh Chandra Chowdhury College