Suchira Banerji
Noida
Summary
Dynamic professional with over 26 years of diverse experience in merchandising and marketing roles, poised to excel as in merchandising or marketing roles. Renowned for crafting engaging and developmentally appropriate environments while maintaining effective communication with buyers and vendors. A committed, self-starter with a strong work ethic, dedicated to leveraging skills to achieve results and contribute to overall business success. Ready to bring enthusiasm, positivity and a results-oriented approach to a new challenge.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Merchandising/ Business Development Manager
Shades Of India
12.2021 - Current
- Currently handling Projects in the Interior Design department, which requires meeting with the erstwhile clients of Indian Interior and Architecture and fulfilling their requirements on time.
- Led the design and development of new home and apparel collections by identifying emerging trends and consumer preferences, yet keeping craft practices in mind.
- Maintained open lines of communication with production, design, and quality control teams to ensure smooth execution from design to final product.
- Addressed and resolved any production challenges that arose, ensuring the team was aligned on timelines and expectations.
- Identified and established relationships with new weavers, artisans, and craft suppliers to incorporate innovative materials into the collections.
- Worked with the marketing and design teams to implement new ideas that elevated the brand’s appeal through visual storytelling, product positioning, and targeted campaigns.
- Led market research efforts to understand consumer behaviour, industry trends, and competitor strategies.
- Represented the brand at major trade shows and exhibitions in the USA and EU, engaging with key industry players, buyers, and influencers.
- Oversaw the entire photoshoot process for product imagery, ensuring that the brand’s vision was accurately captured.
- Created or approved social media posts, ensuring they were visually compelling, on-brand, and optimized for each platform’s audience.
- Fostered strong ongoing relationships with partner brands, ensuring potential for future collaborations.
Sourcing Agent and Merchandising Consultant
Aarthi A1 Home Trends Pvt Ltd.
07.2018 - 07.2021
- Contributed to business development.
- Developed and maintained a database of current and prospective customers to track sales performance and identify opportunities for growth.
Managing Partner
U2 Sourcing
07.2013 - 07.2020
- Maintaining effective and lasting vendor/buyer relationships through dynamic communication, collaboration and intelligent questioning skills.
- Advising on design or production related problems and negotiating mutually beneficial agreements between parties.
- Seeking new products and techniques constantly that could increase business from India.
Merchandising Manager
Sharda India
04.2010 - 12.2012
- Handled European, US & Australian buyers, attending meetings and communication.
- Being the team leader in the Overseas Fairs such as M&O (Paris), Heimtex & Domotex (Germany).
- Coordinated sample organization, travel arrangements, stand construction, and event wrap-ups for trade fairs, followed by post-fair customer follow-ups with team support.
Senior Merchandiser
Ahlens (Axstores) Fareast Ltd
02.2002 - 03.2010
- Independently assisted buyers with sourcing of varied products and introduced vendor partners from various parts of India.
- Handled a team of assistant merchandiser and QA.
- Frequently traveled locally as well as internationally for business expansion and buyer meetings, with vendor teams.
- Lead pre-audit for factory certifications and CSR checks.
Merchandiser
Shades Of India Crafts Pvt. Ltd.
10.1998 - 02.2002
Assistant Manager Knits
Mohini Exports
09.1997 - 10.1998
Assistant to Designer
Payal Jain
03.1997 - 09.1997
Education
Bachelor in Fashion Design -
South Delhi Polytechnic For Women
New Delhi, India03.1997
Bachelor of Arts - Sociology (Distance)
Garhwal University
Dehra Dun03.1998
Skills
- Problem Solving
- Decision Making
- Leadership
- Effective Time Management
- Customer Service
- Ability to Work in a Team
- Communication Skills
- Self Starter
- Interpersonal Communication
- Work Ethic
- Organization Skills
- Presentation Skills
Accomplishments
- Completed 120 hours TEFL/TESOL Certificate Programme in BETT (Business English Teaching Training) from Asian College Of Teachers (2021)
Certification
120 hours TEFL/TESOL Certificate Programme, Asian College Of Teachers, 2021
Freelance Work
- Promotion and marketing of local produce and herbs in the Kumaon region to help the farmers with sustainable farming during pandemic.
- Teaching children of age 3-6 in the surrounding village area.
- Content and story writing for websites and online magazines.
Languages
English
Hindi
Bengali
Japanese (beginner level)
References
- Malin Wahlstrom from Design Torget
- Katarina Katti Bohman from Rusta
Timeline
Merchandising/ Business Development Manager
Shades Of India
12.2021 - Current
Sourcing Agent and Merchandising Consultant
Aarthi A1 Home Trends Pvt Ltd.
07.2018 - 07.2021
Managing Partner
U2 Sourcing
07.2013 - 07.2020
Merchandising Manager
Sharda India
04.2010 - 12.2012
Senior Merchandiser
Ahlens (Axstores) Fareast Ltd
02.2002 - 03.2010
Merchandiser
Shades Of India Crafts Pvt. Ltd.
10.1998 - 02.2002
Assistant Manager Knits
Mohini Exports
09.1997 - 10.1998
Assistant to Designer
Payal Jain
03.1997 - 09.1997
Bachelor of Arts - Sociology (Distance)
Garhwal University
Bachelor in Fashion Design -
South Delhi Polytechnic For Women
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