Sudagar Jayasanthanam
Summary
Marketing professional having 20+ Years of experience, had worked with different roles and challenging tasks in Retail Marketing, Strategic Alliances & partnerships, CRM, FMCG, Digital Marketing, and OPS experience in QSR. Currently serving as regional marketing manager at Easy buy retail division. Expertise in handling 360-degree marketing campaign, hands on experience in internal and external events, new store operations, cross-promotion Tie-ups.
Overview
22
22
years of professional experience
Work History
Regional Manager Marketing TN
Landmark group @ Easy buy Retail division
- KPI achievement, Footfall Growth, Budget Management, spend control, NSO, Consumer Promo, Manage Company & Franchise stores.
Manager - Marketing
Ramachandran Retail Private Limited
06.2020 - 08.2021
- To create Monthly Campaigns promotions (concept like "Must Buy ", Summer Shopping Mela and "Shopping Mazza ") for standalone supermarket and textile stores
- Spearheading for the new store launch of 35k size store and 7.5k size store opening
- On the ground and digital activations like lucky draw campaign for Christmas carnival, Republic Day drawing contest for children and cycling marathon on women's day.
Cluster Manager -TN Mktg
Landmark group @ Max Retail Division
10.2016 - 06.2020
- NSO, Budget Planning, KPI achievement, device, execute and promote the brand through micro and Macro events
- Max Little Icon, Younger Kids, Family, Youth, Cookery, and Dream Leader Contests with Call to Action
- Promoter initiatives include the distribution of look books, early-bird promotions, influencer marketing, mall activation, supermarket activation, and gift voucher partnerships with entertainment, electronics, exercise centers, and beauty salons
- Activating the catchment in RWAs, apartments, parks, women's groups, college events, fashion displays, Hoardings, mall branding, collateral material printing, digital activations, CRM data use, vendor administration, corporate activations, celebrity association for new store launches, and brand property events are just a few examples of the marketing tactics used.
Deputy Manager - Strategic Alliances
Get it Grocery.com
10.2024 - 05.2024
- Strategic Partnership tie-up closure for the online grocery business, Margin
- Offers, competition mapping, payments.
Senior Manager - FMCG Key Accounts
Loiee packaging
05.2014
- Business Expansion and sales Management across modern trade outlets in TN.
Assistant Manager - Alliances & Activations
Spencer's Retail Limited.
08.2012 - 05.2014
- To market customer touchpoints like pillars, a cashier's counter, carts, SIS rentals, etc, Inventory management, Target achievement, increase client base from food and non-food brands
Assistant Manager - Marketing for Retail & Milk parlours for TN
Heritage Foods India Ltd.
07.2007 - 05.2012
- Managing region marketing activities, concessionaire income, alliances & partnerships, CRM and Visual merchandising BTL campaigns, new store launches, relaunch the underperforming stores, catchment survey , internal audits for planning micro campaigns and better experience to the customers.
Senior Business Executive (Corporate)
Talk Media Pvt. Ltd.
02.2005 - 06.2007
- Selling of advertisement space in a free weekly publication reach out to the small business, retailers, ad agencies, and corporates for promotion and revenue generation
- PO, design supporting, coordinating agencies for creative output, proofreading, collections
Store In-charge (Express Store Operation)
Pizza Corner India Pvt. Ltd.
11.2002 - 01.2005
- Store operations management for a quick-service restaurants Target custodian, food cost Management, Team management, customer satisfaction, cash management, Suggestions, and grievances
- Marketing Initiatives Paper insertion, door knocking, bike parade, odc.
Education
PGP in Strategic Digital Marketing -
Great Lakes University
MA - Public Administration
TNOU
Chennai, IndiaMBA - Marketing
Madras University
Certification in digital marketing of basic fundamentals - undefined
Google
Skills
Organizational Skills
undefinedOrganizational Scan
- Landmark group @ Easy buy Retail division, Regional Manager Marketing TN, Sep'22
- Ramachandran Retail Private Limited, Manager - Marketing, Jun'20 to Aug '21
- Landmark group @ Max Retail Division, Cluster Manager -TN Mktg, Oct'16 to Jun'20
- Get it Grocery.com, Deputy Manager - Strategic Alliances, Oct-15 to May-16
- Loiee packaging, Senior Manager - FMCG Key Accounts, May'14 to Sep '15, Chennai
- Spencer's Retail Limited, Assistant Manager - Alliances & Activations, Aug'12 to May'14, Chennai
- Heritage Foods India Ltd., Assistant Manager - Marketing for Retail & Milk parlours for TN, Jul'07 to May'12, Chennai
- Talk Media Pvt. Ltd., Senior Business Executive (Corporate), Feb '05 to Jun'07, Chennai
- Pizza Corner India Pvt. Ltd., Store In-charge (Express Store Operation), Nov'02 to Jan'05, Chennai
Accolades
- Max Fashion, Achieved people icon award for "Best cluster Marketing"
- Spencer's Retail, Achieved "Chanakya award" for teamwork and leadership.
- Heritage, Achieved special award anniversary sale marketing support in July 2011 received from president. (15% more bills and the region made Rs. 7 crores in sales. highest level ever recorded for Chennai)
Timeline
Deputy Manager - Strategic Alliances
Get it Grocery.com
10.2024 - 05.2024
Manager - Marketing
Ramachandran Retail Private Limited
06.2020 - 08.2021
Cluster Manager -TN Mktg
Landmark group @ Max Retail Division
10.2016 - 06.2020
Senior Manager - FMCG Key Accounts
Loiee packaging
05.2014
Assistant Manager - Alliances & Activations
Spencer's Retail Limited.
08.2012 - 05.2014
Assistant Manager - Marketing for Retail & Milk parlours for TN
Heritage Foods India Ltd.
07.2007 - 05.2012
Senior Business Executive (Corporate)
Talk Media Pvt. Ltd.
02.2005 - 06.2007
Store In-charge (Express Store Operation)
Pizza Corner India Pvt. Ltd.
11.2002 - 01.2005
Regional Manager Marketing TN
Landmark group @ Easy buy Retail division
PGP in Strategic Digital Marketing -
Great Lakes University
MA - Public Administration
TNOU
MBA - Marketing
Madras University
Certification in digital marketing of basic fundamentals - undefined
Google
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