Suddhochit Banerjee
New Delhi
Summary
CAREER OBJECTIVE: To secure a responsible position in a leading organization, managing teams and territories, by utilizing my skills & experience in the field of Marketing and Sales, thereby contributing largely to the sustainable growth of the organization.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Strategic Manager- Sales & Marketing
Cure Surgicals
06.2023 - Current
- Cure Surgicals is a leading channel partner of Arthrex,USA for entire North India. Arthrex manufactures and distributes high end medical equipment and orthopedic implants globally
- I was responsible for managing and developing the capital equipment portfolio in North India
- Collaborated closely with sales team and trained them to initiate technical discussions and conduct demonstrations.
- Formulated & implemented innovative marketing and sales strategies that boosted brand awareness and generated significant sales leads.
- Conducted market research and analyzed data to identify emerging trends, driving informed decision-making for future campaigns.
- Handled key accounts like Government , Army, Railways & Corporates in Northern India.
- Captured new markets and customers by diversifying into other specialties and partnering with various global manufacturers.
Sales Account Specialist
Carl Zeiss India Pvt Ltd
12.2022 - 06.2023
- Worked in the eastern market to cultivate new prospects, reach goals and close sales.
- Identified new business opportunities through cold calling, channel partner management ,networking, marketing and prospective database leads.
- Developed, maintained and utilized diverse client base of Govt. , Private, Corporate, PSU's and individual practitioners.
- Conducted technical product demonstrations and presentations based on client's requirements.
- Negotiated prices, terms of sales and service agreements.
- Contributed to event marketing, sales and brand promotion.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion ,closing and accounts receivables.
- Actively participated in product knowledge enhancement trainings and updated myself with respect to evolving changes in marketplace.
Territory Manager
Karl Storz Endoscopy India Pvt Ltd
05.2018 - 12.2022
- I was associated with German medical device firm- Karl Storz Endoscopy
- I worked in the position of Territory Manager for East India markets i.e West Bengal & North East
- My job role included sales lead generation, channel partner management, conducting trainings, KOL Management,conducting marketing activities alongside controlling accounts receivable in the market
- Researched competitor activity and used findings to develop sales growth strategies.
- Conducted conferences and workshops to promote company products and services based on area of application.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Promoted in 2020 to Territory Manager from Asst. Territory Manager
- Was recognized for achieving and exceeding annual sales budget consecutively from 2018-2020
- Apart from the regular KRA, in 2019 & 2021, the organization had also assigned to me, special marketing projects , for focus products PAN India.
Territory Sales Representative
Stryker India Pvt Ltd
08.2016 - 05.2018
- A Fortune 500 medical device MNC. I was part of their Indian subsidiary, responsible for Sales and Revenue generation in East India i.e. West Bengal, Bihar & Jharkhand.
- My job role, included sales lead generation, channel partner management, technical demonstrations, customer relationship management and conducting marketing activities in a B2B environment for sophisticated high end devices.
- Promoted in 2018 to Territory representative from Sales executive.
- Was recognized for achieving annual sales budget in 2017 over 100%
Marketing Intern
Zee Entertainment Enterprises Ltd
07.2015 - 08.2015
- Involved with a new project – Zee Bangla Cinema
- Surveyed viewership across North & South Bengal
- Prepared questionnaire, conducted survey, collected & collated data, made statistical analytical reports in order to enable take decisions for marketing investing pattern.
Sales Intern
Colgate Palmolive
01.2015 - 01.2015
- Completed a one week internship during MBA At Big Bazar, Woodsquare Mall, Kolkata. Sold sizeable qty. of oral care products of Colgate-Palmolive with maximum shop share.
- Learnt the importance of merchandising for FMCG products.
Education
MBA - Marketing/Finance
Heritage Business School
Kolkata 08.2014 - 08.2016
Bachelor of Commerce - Accounting And Finance
Dinabandhu Andrews College, Kolkata
Kolkata 05.2010 - 05.2013
High School - Commerce
Apeejay School
Kolkata 04.2009 - 04.2010
Skills
Effective communication
Leadership
Team buildingStrategic planning & execution
Product demonstration
Key Account Management
Techno-commercial expertise
Sales stratergy
Analytical decison making
Marketing stratergy
Project management
Additional Information
- Date of Birth: The 28th November, 1991
- Parents’ information: Father: Suchit Banerjee, Mother: Bidisha Banerjee
- Marital Status: Married
Accomplishments
- Recognized by past employers for achieving and exceeding company defined sales targets above 100% ,year on year.
- Selected President of Students’ Council, Heritage Business School for 2015-16
- Attained High Scholastic Achievement by Dean’s Honour List for Academic Distinction (14-15)
- Participated at ‘Startupedia,’ Institute of Public Enterprise, Hyderabad, a national level B- Plan Pitch.
- Participated in ‘Stratagem,’ organized by HBS, backed by NEN & Wadhwani Foundation
- Led from the front in successfully organizing ‘Prarambh, 2016,’ - Annual Fest under challenging situations
- Won several certificates & medals for solo singing & musical Band performances.
Timeline
Strategic Manager- Sales & Marketing
Cure Surgicals
06.2023 - Current
Sales Account Specialist
Carl Zeiss India Pvt Ltd
12.2022 - 06.2023
Territory Manager
Karl Storz Endoscopy India Pvt Ltd
05.2018 - 12.2022
Territory Sales Representative
Stryker India Pvt Ltd
08.2016 - 05.2018
Marketing Intern
Zee Entertainment Enterprises Ltd
07.2015 - 08.2015
Sales Intern
Colgate Palmolive
01.2015 - 01.2015
MBA - Marketing/Finance
Heritage Business School
08.2014 - 08.2016
Bachelor of Commerce - Accounting And Finance
Dinabandhu Andrews College, Kolkata
05.2010 - 05.2013
High School - Commerce
Apeejay School
04.2009 - 04.2010