Sudhanshu Yadav
Gurugram
Summary
A dynamic professional with over 20 years of experience in Sales and Marketing, Key Accounts Management, Channel Management, and the online space. Currently designated as Director: North Sales at Gupshup A keen planner & implementer with significant experience in implementing marketing activities and accelerating the business growth. business excellence An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities.
Overview
22
22
years of professional experience
Work History
Director Sales
Gupshup
New Delhi
12.2020 - Current
- Company Overview: Gupshup is a leader in Conversational messaging segment with over 75,000 enterprise clients across globe
- Managed and grew unicorns and soonicorns across sectors growing the business @ 40% NRR
- Signed deals with elusive enterprises in various sectors with wallet share more than 80%
- Managed sectorial sales for automotives, logistics and travel etc with new clients on boarding
- Identified the segments and customers with presales for short- and long-term impact
- Gupshup is a leader in Conversational messaging segment with over 75,000 enterprise clients across globe
Head-Business Development
Mahindra First Choice
08.2019 - 03.2020
- Leading procurement of cars for the group through retail channels
- In a short span, created over 150 points of procurement of cars at new car dealerships
- Managed OEM relationships for having last mile coverage
- Selected for an overseas assignment in shortest duration
VP- Sales
Autoportal.com
03.2016 - 08.2019
- Drove car sales through a vast network of over 1,100 dealers with 40 skilled sales personnel.
- Propelled monthly sales from 500 to over 2,500 cars, achieving a GMV of $26 million.
- Launched fintech product rapidly, onboarding 150 partners, projecting a GMV of $13.3 million.
- Boosted CRM adoption rates to exceed 75%, enhancing overall operational efficiency.
- Implemented remote dealer management by utilizing unassigned leads, increasing top-line revenue.
- Transitioned 10% of dealers to a cost-per-booking model, reducing collection losses by 10%.
- Established robust processes for partner onboarding and customer lifecycle management.
- Collaborated closely with product, technology, and marketing teams to optimize funnel movement.
Associate VP
Octane.In
07.2014 - 03.2016
- Company Overview: Octane is email marketing specialist and India’s premier permission-based email marketer and is associated with top ecommerce players
- Increased the sales 3X with new business additions
- Leading a sales team and strategize to increase market share for Octane in West India
- Manage relationships with Enterprise and large corporate clients in BFSI, Ecommerce and other sectors
- Octane is email marketing specialist and India’s premier permission-based email marketer and is associated with top ecommerce players
National Sales Head
India.com (OnCars.in, Indiancolleges.com)
04.2012 - 06.2014
- Achieve the revenue target across the Education and Cars portal of India.com
- Enhance distribution of services in new markets- South, West and North India
- Manage a team of over 40 personnel across various function like sales, BD, Sales, Product and Engineering
- Prepared launch strategy for careerfundas.com
Sr. Manager (Group Head)- Classifieds
Hindustan Times
Mumbai
03.2011 - 04.2012
- Revenue growth of 30% in de-growing market for classifieds category
- Recruit, train and develop a sales team to handle clients and agencies
- Successfully devised B2B contests and incentives as a tool for generating revenue
- Built a network of 50 new agencies for the business
Sr. Manager BD & Branch Manager-P4C
Rediff.com
Mumbai
04.2007 - 03.2011
- Strategized to get on board more than 200 New Advertisers every Month through Sales team via various marketing/Sales initiatives (P4C).
- Build a Network of New agencies (Vubites)
- Developed New Pay per Click and Classified platform in close interaction with various teams.
- Aligned with PR, Media Agencies and Companies for Rediff MyPage
- Formed Alliances with other location-based search players
Sales Officer
Colgate Palmolive
Uttaranchal
11.2004 - 08.2006
- Successfully handled sales and promotion activities across Uttaranchal
- Unswervingly rated amongst the Top 10 Achievers in First among Equals at Colgate.
- Played a pivotal role in attaining the highest growth; i.e. 42% across Toothbrush Category in North Branch.
- Best Go to Market speed in new launches of Advanced Whitening and Active Salt.
Territory Manager
Apollo Tyres
Allahabad
06.2003 - 11.2004
- Effectively managed sales in the districts of Allahabad, Rae Bareli, Sultanpur, Pratapgarh, and Kaushambi.
- Attained a growth of 20% in sales and managed a business worth 1.5 crore.
- Recipient of the performance Cup for 2003-04 for selling the highest LCV tyres in India.
- Promoted based on exemplary performance within the minimum qualifying period.
- Awarded with a Prague (Czech Republic) Trip and Cash reward for over achieving the set targets in 2003-04.
- Attained the 3rd position in India for M2J contest for achieving the overall sales target in Q1 2004-05.
Education
PGDM - Marketing & HR
Lal Bahadur Shastri Institute of Management
Delhi06-2003
B. Com - Jaipur
University of Rajasthan’s Commerce College
Jaipur01.1999
Skills
- Key account management
- Relationship development
- Sales strategy development
- Pre-sales and market analysis
- Team leadership and collaboration
- Customer relationship management
- Market analysis
- Deal structuring
Knowledge Domain
- Key Account Management
- Channel Partner Management
- Sales / Marketing
- Product Launches/ Promotions/ Marketing
<Enter your own>
Date of Birth: 08/21/79
Hobbies and Interests
Keen interest in sports, played at various levels. Like to travel whenever time permits.
Precis
A dynamic with over 20 years of experience in Sales & Marketing, Key Accounts Management, Channel Management, in Online space. Currently designated as Director: North Sales at Gupshup. A keen planner & implementer with significant experience in implementing marketing activities and accelerating the business growth.
Professional Highlights
- 12/20, Director Sales, Gupshup, Managed and grew unicorns and soonicorns across sectors growing the business @ 40% NRR.
- 08/19 - 03/20, Head-Business Development, Mahindra First Choice, Created over 150 points of procurement of cars at new car dealerships.
- 03/16 - 08/19, VP-Retail Sales, Autoportal.com, Sales increased from 500 Cars to 2500+ cars in short span with monthly GMV of $26 Mn.
- 07/14 - 03/16, Associate VP, Octane.In, Increased the sales 3X with new business additions.
- 04/12 - 06/14, National Sales Head, India.com, Achieved the revenue target across the Education and Cars portal of India.com.
- 03/11 - 04/12, Sr. Manager (Group Head)- Classifieds, Hindustan Times, Revenue growth of 30% in de-growing market for classifieds category.
- 04/07 - 03/11, Sr. Manager BD & Branch Manager-P4C, Rediff.com, Strategized to get on board more than 200 New Advertisers every Month.
- 11/04 - 08/06, Sales Officer, Colgate Palmolive, Successfully handled sales and promotion activities across Uttaranchal.
- 06/03 - 11/04, Territory Manager, Apollo Tyres, Effectively managed sales in the districts of Allahabad, Rae Bareli, Sultanpur, Pratapgarh, and Kaushambi.
Timeline
Director Sales
Gupshup
12.2020 - Current
Head-Business Development
Mahindra First Choice
08.2019 - 03.2020
VP- Sales
Autoportal.com
03.2016 - 08.2019
Associate VP
Octane.In
07.2014 - 03.2016
National Sales Head
India.com (OnCars.in, Indiancolleges.com)
04.2012 - 06.2014
Sr. Manager (Group Head)- Classifieds
Hindustan Times
03.2011 - 04.2012
Sr. Manager BD & Branch Manager-P4C
Rediff.com
04.2007 - 03.2011
Sales Officer
Colgate Palmolive
11.2004 - 08.2006
Territory Manager
Apollo Tyres
06.2003 - 11.2004
PGDM - Marketing & HR
Lal Bahadur Shastri Institute of Management
B. Com - Jaipur
University of Rajasthan’s Commerce College
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