SUDHIR K. KUNDER

DE-CIX India

Chief Business Officer (Aug 2023 – Present)

Country Director (Feb 2021 – Aug 2023)

SVP & National Sales Head (Nov 2019 – Feb 2021)

· Leading India’s digital interconnection revolution across Mumbai, Delhi, Hyderabad, Chennai, and Kolkata exchanges.

· Spearheaded strategic growth in interconnectivity across ISPs, CDNs, OTTs, hyperscalers, and data centers.

· Played a key role in India's edge and peering evolution by expanding presence across tier-1 and tier-2 cities.

· Drove 2185% revenue growth, 1142% growth in new customer acquisition, and 666% improvement in EBITDA over 5 years.

· Improved DSO (Days Sales Outstanding) by 676%, strengthening cash flow and operational agility.

· Delivered 450% growth in Profit After Tax (PAT), significantly surpassing DE-CIX’s global performance benchmarks.

· Represented DE-CIX India in policy forums and industry panels shaping India's digital infrastructure roadmap.

• Drove enterprise channel strategy for the western region; scaled revenue from ₹14 Cr to ₹42 Cr.
• Built a strong channel network, launched partner GTM initiatives, and improved partner-led deal closures.
• Enabled digital product portfolios across cloud, security, data, and managed services.

• Advised enterprise clients on GTM strategy, channel ecosystem development, and sales transformation initiatives.
• Provided strategic consulting for telecom and ICT verticals to align sales and operations with business growth targets.
• Designed frameworks for partner onboarding, channel profitability, and organizational restructuring.

• Managed BD and channel development for enterprise data, managed services, network, and voice products.
• Developed nationwide solution engineering frameworks; executed ₹400 Cr+ AOP.
• Launched pioneering FTTx collaborations with Sterlite in Mumbai; saved ₹12 million in Capex through efficient planning.

Bharti Airtel Ltd.

DGM & Zonal Business Head (2010 – 2011)
Sr. Manager – Enterprise Voice Sales, West (2007 – 2010)
Zonal Manager – Mumbai (2005 – 2007)

• Managed end-to-end P&L for zonal business; delivered ₹825M revenue.
• Boosted enterprise voice revenue to ₹1127M; achieved 150% of AOP two years in a row.
• Recognized for transforming enterprise sales strategy and creating highly efficient field teams.

• Led broadband expansion in Mumbai; developed new partner markets (Vasai, Kalyan) with high returns.
• Delivered 30%+ quarter-on-quarter growth consistently.

• Set up and scaled ‘Paper Rose Shopee’ franchise network.
• Drove 30% retail sales growth through promotional campaigns and territory restructuring.

• Led institutional and distribution business across Maharashtra & MP/CG.
• Achieved highest YoY growth (128–140%) in consecutive years.