Summary
Overview
Work History
Education
Skills
Languages
Social Link
Total Work Experience
Timeline
AssistantManager
Sudip Samanta
Open To Work

Sudip Samanta

Bardhaman

Summary

Results-oriented Sales & Marketing professional with over 24 years of experience in cement, construction chemicals, and building materials. Expertise in channel sales, market development, and dealer management. Demonstrated success in driving revenue growth, expanding distribution networks, and leading cross-functional teams to achieve strategic sales objectives.

Overview

24
24
years of professional experience

Work History

Assistant Manager

JSW Cement Ltd
MALDA, DAKSHIN DINAJPUR, UTTAR DINAJPUR
10.2021 - Current
  • Implemented sales strategies that significantly enhanced market share.
  • Achieved expansion of dealer network across strategic territories, elevating market presence.
  • Strategically developed channel partners, optimizing distribution networks for maximum reach.
  • Boosted distributor engagement, resulting in increased retention and satisfaction levels.
  • Oversaw daily sales collections and depot logistics to maintain streamlined operations.
  • Explored new business avenues, identifying lucrative market segments to drive growth initiatives.

Ensured product availability through close coordination with internal departments.

Junior Manager

JSW Cement Limited
BARDHAMAN, BIRBHUM, BANKURA, PURULIA
02.2017 - 10.2021
  • Initiated technical sales support efforts to strengthen product promotion.
  • Executed customer and influencer engagement programs, fostering strategic partnerships that supported product visibility.
  • Partnered with sales teams to improve conversion rates through collaborative tactics and shared insights.
  • Assisted in product positioning and technical branding, enhancing market presence and customer recognition.

State Head- Technical Service

JSW Cement Ltd
NORTH BIHAR
10.2019 - 06.2020
  • Formulated comprehensive CCV plans to enhance market presence in all depots.
  • Oversaw daily activities of TSOs to consistently achieve sales targets.
  • Compiled and delivered reports from TSOs and CCVs to upper management on schedule.
  • Collaborated with ASMs and SOs to enhance outcomes from TSO and CCV initiatives.
  • Administered payment monitoring for activities and CCV-related expenses.
  • Evaluated loyalty schemes for influencers while fostering channel partner relationships.

Executive

Dalmia Cement
BARDHAMAN
12.2014 - 02.2017
  • Managed dealer relationships and executed promotional activities to drive sales performance.
  • Executed strategic local campaigns to increase market presence.
  • Resolved customer complaints promptly and effectively to enhance satisfaction.

JR. Engineer

Bokaro Jaypee Cement Limited (Jaypee Group)
BARDHAMAN, ASANSOL
08.2010 - 11.2014
  • Resolved customer complaints promptly, maintaining high satisfaction levels.
  • Delivered technical support to channel sales team, improving operational efficiency.
  • Monitored daily activities via TSS and TSA to track performance metrics.
  • Conducted field activity oversight to optimize performance and resource allocation.
  • Executed brand development initiatives through engaging technical demonstrations.

CUSTOMER SERVICE OFFICER

ACC LTD
HOWRAH. HOOGHLY, KOLKATA, SOUTH 24 PARGANAS, EAST & WEST MEDINIPUR
04.2006 - 08.2010
  • Analyzed customer complaints effectively, ensuring satisfactory resolutions.
  • Enhanced brand quality by targeting diverse segments such as masons, engineers, and builders, improving customer engagement.
  • Worked closely with dealers and subdealers to launch initiatives aligned with market trends.
  • Developed influencer partnerships to boost brand visibility and drive customer demand.
  • Obtained competitor feedback to strategize competitive advantages.
  • Supplied technical assistance through demonstrations of roof concreting and concrete cube testing techniques.
  • Initiated F2R product launch in Kolkata, broadening market reach and enhancing customer access.

PRODUCT PROMOTIONAL INCHARGE

PIDILITE INDUSTRIES LTD
WEST BENGAL & NORTH EAST
05.2005 - 04.2006
  • Executed promotional campaigns and trade marketing activities to boost brand visibility.
  • Organized exhibitions, influencer programs, and branding initiatives to strengthen market presence.
  • Collaborated with cross-functional teams to achieve strategic objectives.
  • Identified customer needs promptly and efficiently to enhance service delivery.
  • Resolved customer issues through knowledgeable and friendly service, promoting high satisfaction.

JR TECHNICAL OFFICER

L & T CEMENT LTD
BARDHAMAN & ASANSOL
10.2002 - 04.2005
  • Delivered technical support by demonstrating roof concreting techniques and conducting concrete cube tests.
  • Performed application research on concrete mixes at factory's Durgapur Concrete Laboratory.
  • Promoted blended cement across multiple locations, enhancing visibility within P.W.D. sub-division and local industries.
  • Conducted regular visits to municipal and departmental offices to engage with local bodies, engineers, contractors, and architects.
  • Managed order collection processes alongside dealer and sub-dealer networks.
  • Addressed customer complaints with detailed analysis to ensure satisfaction.
  • Organized shop meets with masons, engineers, and builders to promote brand quality and strengthen stakeholder relationships.

Education

MBA/PGDM - Marketing Management

Jaipur National University
Jaipur
01-2022

B.Tech/B.E. - Civil Engineering

Indira Gandhi National Open University (IGNOU)
Delhi
01-2015

DIPLOMA IN CIVIL ENGINEERING -

MBC INSTITUTE ENGINEERING & TECHNOLOGY
BARDHAMAN
01-2002

HIGHER SECONDARY EXAMINATION -

BHATAR MP HIGH SCHOOL
01-1996

Skills

  • Sales
  • Channel Sales
  • Direct Sales
  • Retail Sales
  • Channel Management
  • Channel Development
  • Dealer Management
  • New Market Development
  • Channel strategy
  • Sales and Marketing
  • Promotional activity
  • Brand awareness
  • Team handling

Languages

  • English
  • Bengali
  • Hindi

Social Link

https://www.linkedin.com/in/sudipsamanta-50512838/

Total Work Experience

24 Years 0 Month

Timeline

Assistant Manager

JSW Cement Ltd
10.2021 - Current

State Head- Technical Service

JSW Cement Ltd
10.2019 - 06.2020

Junior Manager

JSW Cement Limited
02.2017 - 10.2021

Executive

Dalmia Cement
12.2014 - 02.2017

JR. Engineer

Bokaro Jaypee Cement Limited (Jaypee Group)
08.2010 - 11.2014

CUSTOMER SERVICE OFFICER

ACC LTD
04.2006 - 08.2010

PRODUCT PROMOTIONAL INCHARGE

PIDILITE INDUSTRIES LTD
05.2005 - 04.2006

JR TECHNICAL OFFICER

L & T CEMENT LTD
10.2002 - 04.2005

MBA/PGDM - Marketing Management

Jaipur National University

B.Tech/B.E. - Civil Engineering

Indira Gandhi National Open University (IGNOU)

DIPLOMA IN CIVIL ENGINEERING -

MBC INSTITUTE ENGINEERING & TECHNOLOGY

HIGHER SECONDARY EXAMINATION -

BHATAR MP HIGH SCHOOL
Sudip Samanta