Sudipta Dutta
Team Lead - Insights & Analytics
Hyderabad
Summary
Team Leader with 10+ years of diverse experience in Forecasting, Analytics, Market Access, Marketing and Supply chain. Develops forecast models & insights enabling brand strategies. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker and consensus builder.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Team Leader-Insights & Analytics
Novartis
09.2022 - Current
- Leading a 10 associates team to provide best-in-class Forecasting solutions and Insights for enabling US Leadership decisions. Scope of work includes:
- a) Oversee forecasting of marketed assets worth current net sales of $8.8 bn
- b) Oversee forecasting for all pipeline assets across Immunology, Dermatology & Renal
- Identifying brand risks and opportunities through PVM analysis, facilitating brand team to strategize for business goals.
- Performing sensitivity analysis (with MCS tools) on total portfolio to highlight portfolio based range forecast vs Portfolio ambition
- Partnering with multiple teams like Marketing, Finance, Market access, PSS, Medical team to conclude on all assumptions for Dermatology pipeline assets & provide long-term brand forecast
- Identifying processes for standardization for quicker turnaround on recurring business requests
Manager-Forecasting & Analytics
Novartis
Hyderabad
09.2019 - 08.2022
- Developed forecast models for 11 pipeline indications shaping Immunology, Dermatology franchise decisions; Databases used - IQVIA Smart, DRG, Evaluate, IPD Analytics, Pharmaforce, Syneos, Definitive
- Partnered with Finance, Marketing, Market access and Analytics for inputs and forecasted for a $2 Bn inline brand on Trend based NBRx model
- Implemented probability distributed range-based forecast for assets & overall $8.6 Bn portfolio to decide on target forecasts based on risk appetite
- Summarized and presented portfolio forecasts to leadership with compelling storyline covering market dynamics/events
- Prepared insights from patient level claims database on inline brands, pipeline therapeutic areas and BD&L deals; Tools used – SQL on APLD platforms, Alteryx
- Delivered Market sizing analytics and HCP deciling to plan field force based on US patients claims database
Market Access Intern
Novartis
01.2022 - 03.2022
- Developed understanding of US Market contracting and access concepts along with relevant databases. Databases: Analysource, IQVIA payer analytics solutions, DRG Fingertip Formulary, SSR Health
- Developed understanding of interplay between orecasting and Market Access (MA), introduced MA events in Forecast models to finetune forecasts
- Collaborated with Market Access team to strategize launch strategies involving dynamics of DRG, NTAP, design of Clinical trial outcomes
Senior Manager – Market Access (North Africa)
Dr. Reddy's Laboratories
04.2018 - 09.2019
- Evaluated disease epidemiology, competitive landscape, reimbursement policies & Regulatory challenges to select 7 pipeline products for Africa market
- Forecasted business potential for selected pipeline products based on patient incidence, disease growth, treatment protocols, affordability & compliance
- Led product registration process in North African countries from submission to approval to variation filing with understanding of regulatory requirements
Manager - Supply Chain Planner
Dr. Reddy's Laboratories
01.2016 - 03.2018
- Created milestone wise project plan for 16 US new product filing capturing execution plan, business case & inventory planning for all pipeline assets
- Prepared checklist of activities for execution of validation batch for pipeline products & tracked milestone wise progress
- Managed material planning for new product alongside uncertainty over lead-time & dynamic business priorities
Assistant Manager - Manufacturing
Dr. Reddy's Laboratories
05.2014 - 12.2015
- Aided decision making in prioritizing products manufactured in same facility
- Recommended product rationalization based on throughput, future business case & challenges involved
Assistant Engineer - Mechanical Maintenance
BVFCL
08.2010 - 05.2012
- Managed team of 16 for Operational maintenance of 30 MW Captive Power plant
- Analyzed historical data on breakdown issues & respective root causes & generated key actionable insights
- Supervised procurement of components & spares parts for Captive Power plant
Sales Executive
Escorts AMG
04.2010 - 08.2010
- Analyzed district wise tractor sales potential & proposed for extension of dealership network based on it
- Spearheaded dealer search for untapped high potential districts
Education
MBA - Marketing
T.A.P.M.I.
Karnataka, India 06.2012 - 03.2014
Bachelor of Science - Mechanical Engineering
NERIST
Arunachal Pradesh, India 06.2005 - 05.2009
Accomplishments
1. Selected for Market Access shadow program, mentored by Director Market Access, US
2. Recognized by Novartis as high performing talent for the year 2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Team mentorship
undefinedTimeline
Team Leader-Insights & Analytics
Novartis
09.2022 - Current
Market Access Intern
Novartis
01.2022 - 03.2022
Manager-Forecasting & Analytics
Novartis
09.2019 - 08.2022
Senior Manager – Market Access (North Africa)
Dr. Reddy's Laboratories
04.2018 - 09.2019
Manager - Supply Chain Planner
Dr. Reddy's Laboratories
01.2016 - 03.2018
Assistant Manager - Manufacturing
Dr. Reddy's Laboratories
05.2014 - 12.2015
MBA - Marketing
T.A.P.M.I.
06.2012 - 03.2014
Assistant Engineer - Mechanical Maintenance
BVFCL
08.2010 - 05.2012
Sales Executive
Escorts AMG
04.2010 - 08.2010
Bachelor of Science - Mechanical Engineering
NERIST
06.2005 - 05.2009
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