Sujit Joshiee

Promoted from Manager - Business Insights & Analytics

(Built GenZ-focused FWD business from 0 to 1)

• Led cross-functional analytics across Product, Marketing, and Supply to establish FWD, Myntra’s GenZ charter—driving decisions across catalog, product, pricing, engagement, and growth.
• Developed a complete Power BI dashboard ecosystem (FWD Scorecard, Marketing Tracker, Style Perception, Intra-Day Monitor), centralizing day-to-day business performance across teams.
• Designed foundational user and style-level data aggregates, replacing fragmented sources and reducing analysis time by 60% while enabling real-time metric tracking and insights.
• Partnered with Engineering & Product to implement instrumentation and event tracking, powering accurate customer-level reporting and experimentation for new initiatives.
• Drove product-led growth initiatives (e.g., View Cap, Affluence Sort, Brand Campaigns), improving Impression conversions by 20% and Impressions Per User by 15%, while optimising supply visibility
• Launched Hardlanding and GenZ segmentation, doubling organic session DRR and identifying 20Cr+ revenue opportunities via improved retention and cohort targeting
• Modeled catalog sufficiency and pricing guardrails, leading to a 21% increase in style depth and optimizing Discount % for conversion without compromising margins

• Delivered key product features (Partner Tracking, Rate Card Personalization, Geo-Prioritization), improving retention by 10% and reducing partner unavailability by 8%.
• Enabled merchant lifecycle automation via WhatsApp and subscriptions, reducing merchant activation time by 7 days and improving merchant conversion by 15%.

• Launched key payment initiatives (Linked Wallets, Instant Bank Discounts, Downtime Handling), boosting successful transactions by 9% and online payments by 7.5%.
• Built funnel fracture detection and collaborated with U.S. based data partners to implement real-time data infrastructure, reducing resolution time and revenue loss.
• Revamped pricing workflows, cutting refund-related losses by 14%, and supported a full Order Management System migration with post-go-live customer insights.
• Led homepage optimization and PDP personalization experiments, driving CTR and Add to Cart uplifts through data-driven iterations.

• Built promotion ROI models for a Fortune 100 beverage client using R, capturing cannibalization, pricing, and seasonality effects.
• Supported APAC expansion for a global sports apparel brand through custom reporting and market insights.