Sujitha Vanga

SalesForce lighting Process Management and Reporting:

Responsibilities:

• Working on RHSC data related to Accounts, Opportunities and Order flow errors and supporting Sales operations teams and Order management Teams
• Collaborate with multiple stakeholders to resolve issues or errors that occurred during the RHSC (RedHat Sales Cloud) transition from Legacy Salesforce
• Process identification and the implementation of BPMN flowcharts for RHSC processes
• Coordinate with internal team mates to ensure cohesive execution.

Project #1:

Market Segmentation

Responsibilities:

• Collaborate with marketing and business stakeholders to define criteria for creating targeted contact segments that includes factors such as geographic,demographic and behavioral segmentations, purchase history, and interaction with previous campaigns.
• Utilize visualization features within the tools to represent the segmented data visually. Generate reports and dashboards that provide insights into the composition and characteristics of each segment.
• Engage in weekly interlock calls with Marketing Operations and NAFM (North America Field Marketing) stakeholders/resources to collaboratively formulate the overarching plan and strategy. This serves as a platform for coordination, discussion, and decision-making to ensure alignment and effectiveness in implementing the strategic shift.
• Implemented procedures for purifying and enhancing current contact records by integrating information from diverse third-party sources.

Project #2:

Building Tableau Dashboards

Responsibilities:

• Event series dashboard for event planning, contact reactivation strategies, net new contact focused efforts, and more for Strategic, Enterprise, MM, and SMB contacts
• Created contact completeness dashboard to enable marketers to create more precise and targeted campaigns by ensuring that they have a comprehensive view of customer information.
• Event Comprehensive dashboard to Identify opportunities for cross-selling and up-selling by presenting a comprehensive view of customer preferences, purchase history, and engagement patterns.
• Event planning dashboard serves as a central hub for monitoring, analyzing, and optimizing the Events also providing stakeholders with actionable insights to enhance the success of each event as a whole.

Project #3:

Registration page creation , Campaign builds & RHUG Pages

Responsibilities:

• Develop registration pages, campaigns, and campaign schedules through a specific application, along with the creation of transactional emails, as well as invitations for sales and partnerships.
• Designing Red Hat User Group web pages specific to different event types serves as a centralized hub for marketers to disseminate content, including product updates, announcements, and educational materials. This ensures that the information is effectively delivered to an engaged and responsive audience.

Project #4:

Reporting analysis

Responsibilities:

• Opportunity/Product analysis and evaluation of $ value to identify market acceptance, needs, desire for, and economic factors in the creation of a new product or expansion of existing products and the profitably or lack-thereof. This analysis helps identify the needs of the customers and accordingly plan, design, and deliver the products or services to derive customer satisfaction
• Pipeline data Analysis to identify root causes of problems and recommend corrective actions.
• Assessed large datasets, drew valid inferences and prepared insights in narrative or visual forms.

Project #1:

Fortune and Global 500, Top 1000 customers

Responsibilities:

• Develop an extensive data module centered on information related to global and Fortune 500 companies by collecting and analyzing data related to financial performance, market share, revenue, and other key metrics.
• Determining the percentage of Fortune Global 500 companies that utilize products and solutions provided by Red Hat.
• Expanding on the process of mapping Fortune 500 and Global 500 companies with Red Hat (RH) active customers to calculate the percentage of ongoing business that Red Hat currently engages in with these corporations.

Project #2:

Designing Salesforce dashboards and serving as the team lead for the EMEA (Europe, Middle East, and Africa) region.

Responsibilities:

• Create dashboards that visually represents crucial data derived from either a single Salesforce report or a combination of reports associated with pipeline opportunities. These dashboard focus on displaying the corresponding monetary amounts, aiding in trend identification, quantity sorting, and measurement of the impact of various activities.
• Collaborate with stakeholders to understand their reporting needs and requirements. Identify key performance indicators (KPIs) and the types of reports needed for informed decision-making.
• Collaborate with stakeholders to review and refine report requirements to ensure the reports align with business goals and provide actionable insights.
• Provide training to end-users on how to run and interpret Salesforce reports as well as offers ongoing support to address user questions and optimize the use of reporting features.
• Overseeing the EMEA team in handling and ensuring that Salesforce Reseller Requests are seamlessly integrated, efficient, and aligned with organizational goals.
• Analyze existing reseller onboarding processes and identify areas for improvement or optimization and document current workflows, pain points, and opportunities for streamlining.
• Design and create reports and dashboards to monitor the performance of the reseller onboarding process.

Project #3:Named Accounts Identification

Responsibilities:

• Implemented a scoring system to rank potential accounts based on the established criteria. Assign weights to different factors to prioritize accounts that align most closely with our goals.
• Work closely with sales and marketing teams to gather insights and perspectives on the types of accounts that are most likely to convert and contribute significantly to revenue.
• Analyze existing customer data to identify commonalities among high-value customers. Look for patterns and trends that can help refine the ideal customer profile.
• Analyze competitors and their customer base and Identify accounts that may be currently engaged with competitors but could be a good fit for our offerings
• Ensure internal alignment among key stakeholders, including sales, marketing, and executive leadership, regarding the selection of named accounts. This alignment is crucial for a coordinated and effective approach
• Develop a balanced set of quantitative and qualitative criteria for identifying named accounts. This includes financial indicators, growth potential and market influence