Suma H G
Senior Manager, Data Analytics
Bengaluru
Summary
Results-driven Senior Manager – Data Analytics & Implementation Specialist with 8+ years of experience in web and mobile data strategies. Skilled in Tealium (iQ, EventStream, AudienceStream), Adobe Launch, GTM, and CDP integrations like Treasure Data. Adept at tag deployment, server-side tracking, and A/B testing with Optimizely to drive performance and insights. Proven ability to lead and mentor a team of 4, ensuring effective project execution and collaboration.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
Senior Manager, Data Analytics
Brainlabs
05.2025 - Current
- Drafted detailed Statements of Work (SOWs) defining scope, deliverables, timelines, and resourcing for client projects.
- Collaborated with sales to align SOWs with client expectations and internal capabilities.
- Continued to oversee project execution and deliverables, ensuring quality, timeliness, and alignment with business and technical requirements.
Manager, Data Analytics
Brainlabs
04.2022 - 04.2025
- Led migration of a native mobile app from Adobe SDK to Tealium SDK via EventStream and Adobe Analytics 2.0 connector.
- Executed end-to-end web and mobile analytics for global eCommerce using Tealium and Adobe Analytics.
- Designed scalable data layers and tag management systems for consistent data collection.
- Coordinated with marketing, product, engineering, and legal teams to align tracking with KPIs and privacy laws (GDPR, CCPA).
- Spearheaded CDP integrations including Treasure Data for unified customer profiling.
- Implemented server-side tracking to improve data security and accuracy.
- Deployed marketing pixels via Tealium iQ and EventStream for platforms like Meta CAPI, Pinterest, TikTok, and CJ.
- Conducted audits, QA, and troubleshooting of tracking using dev tools and debugging platforms.
- Created Adobe Analytics dashboards to provide quick insights for product managers.
- Delivered documentation, training, and promoted best practices across teams.
- Partnered with analytics and BI teams to validate data quality for reporting.
- Managed and mentored a team of 5, ensuring timely delivery and governance adherence.
- Allocated resources across projects to meet deadlines and quality standards.
- Supported client discovery sessions and tailored analytics strategies.
- Built an internal tool automating GA4 ad hoc tasks, cutting manual effort by 50%.
Senior Implementation Engineer
Nabler
04.2019 - 09.2020
- Led tag implementations using Tealium iQ, Adobe Launch, and GTM.
- Managed migration from Universal Analytics to GA4 for eCommerce and non-eCommerce events.
- Developed Solution Design Reference (SDR) documents for multi-platform analytics implementations.
- Provided strategic web data layer recommendations aligned with business and marketing needs.
- Conducted comprehensive GA4 and Adobe Analytics event and dataLayer audits.
- Created tagging best practices documentation covering governance and naming conventions.
- Maintained client communication for requirement gathering, status updates, and project alignment.
- Acted as primary client contact, translating business needs into technical solutions.
Implementation Engineer
Nabler
01.2017 - 01.2019
- Implemented A/B testing strategies using Optimizely for data-driven insights.
- Conducted analytics event and dataLayer audits and provided actionable recommendations.
- Implemented Universal Analytics tracking with Tealium iQ and GTM.
- Validated tracking implementations to ensure data quality and reliability.
Web Developer
Oracle
01.2017 - 12.2017
- Redesigned responsive web pages using HTML 5, CSS and JavaScript.
- Cross browser compatibility.
- Complete data validations using Javascript.
- Troubleshooted various issues in WCS system and engaged with PEO team and provided quick solution for business in critical publishing.
- Responsible to perform UAT and sign off for any bug fixes or enhancements in WCS.
- Responsible for WebCenter Sites tools like maintaining site hierarchy, setup redirect, unlock and approving the assets etc.
- Understanding customer and business needs.
Education
Master of Technology - Electronics and communications
VTU
Skills
- Tealium
- GTM
- Adobe Launch
- Adobe Analytics
- Google Analytics
- Tealium Audience Stream
- Optimizely
- JavaScript
- HTML
- CSS
Certification
Tealium Event Stream
Timeline
Senior Manager, Data Analytics
Brainlabs
05.2025 - Current
Manager, Data Analytics
Brainlabs
04.2022 - 04.2025
Senior Implementation Engineer
Nabler
04.2019 - 09.2020
Implementation Engineer
Nabler
01.2017 - 01.2019
Web Developer
Oracle
01.2017 - 12.2017
Master of Technology - Electronics and communications
VTU
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