Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic
Subrat Pal

Subrat Pal

Pune

Summary

With more than two years of experience in the MarTech industry, I am currently in charge of Merkle Sokrati's performance analytics solutioning, where I have worked with different clients. I've developed customer strategies for a variety of businesses that deal with consumers. Proficient in planning customer journeys, creating customer single views, and implementing strategies using various MarTech tools. I have practical expertise using a variety of marketing tools, including personalization tools, Tag management system,Data management platform,Analytics.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Senior Data Analyst

Merkle Sokrati
08.2022 - Current
  • Worked as account manager for a major telecom client designing end-to-end analytics solutions Adobe Analytics, defining the data layer using Tealium IQ and implementing marketing tools Adobe Target and Adobe Audience Manager.
  • Created several A/B test on Adobe Target and activated them to run marketing campaigns.
  • Tracking Customer Behaviour and data insights content through Analytics.
  • As an account manager for a big telecom customer, I implemented Adobe Target and Adobe Audience Manager, increasing web-to-app install conversions by 200% and prepaid conversions by 25%.
  • Improved the tag management system tool Tealium IQ for a major telecom client with custom JavaScript additions (survey forms), pixel deployments (Facebook, Google, Floodlight) and tag implementations (Adobe Experience Cloud, Google Analytics).
  • Worked on creating various audience definition segments in Adobe Audience Manager and mapping destinations.

Data Analyst

Merkle Sokrati
08.2021 - 08.2022
  • Managed implementation and operate of Adobe solutions via Tealium IQ for an telecommunication client. Developed design document to track website performance and gather insights to improve customer journey for higher conversions on the new website.
  • A/B testing and experience targeting to deliver personalized content based on user behavior using Adobe Target, design dashboards and analysis of website and app performance using Adobe Analytics.

Education

Bachelor of Science - Electrical, Electronics And Communications Engineering

National Institute of Science And Technology
Berhampur,Odisha
05.2021

Skills

  • Adobe Target
  • Adobe Analytics
  • Adobe Audience Manager
  • Adobe Launch
  • Tealium
  • Google Analytics
  • Google Tag manager
  • Tableau

Certification

  • Tealium IQ Tag Management Product Certified
  • The Fundamentals of Digital Marketing
  • Google Analytics
  • Google Tag manager
  • Tableau 10 Essential Training
  • Tealium IQ Advance Exam

Additional Information

  • Direct communication with client regarding the data insights of user behavior and recommendations.
  • End to end reporting and delivery of implementation of tag management tools to track behavior on digital assets.
  • Mentored and led a 6-person team responsible for the creation, design, implementation, and operation of MarTech solutions for clients in several business verticals.
  • Received award for topper in Electronics and Communication Engineering.

Timeline

Senior Data Analyst

Merkle Sokrati
08.2022 - Current

Data Analyst

Merkle Sokrati
08.2021 - 08.2022

Bachelor of Science - Electrical, Electronics And Communications Engineering

National Institute of Science And Technology

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Subrat Pal