Sumaiya Yousuf
Communications Manager
New Delhi
Summary
Leading Media and Communications at India's foremost policy institution of Government of India, NITI Aayog. Passionate for executing highly effective communication and marketing initiatives. A proven record of elevating brand presence, adeptly managing internal and external communications, and fostering influential media relationships. Distinguished experience spans government and media sectors, marked by significant contributions to esteemed organizations such as the Atal Innovation Mission and G20's Startup20 Engagement Group.Fluent in Hindi, Urdu, Kashmiri (Native), and English.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Innovation Lead Media & Communications
NITI Aayog, Government of India
New Delhi
2019.06 - Current
- Spearheaded media and communication strategies as Innovation Lead at Atal Innovation Mission, NITI Aayog, Government of India.
- Led team of 5 social media experts, designers, and content creators to enhance organization's brand identity.
- Successfully positioned India as "Country of Year" at VivaTech'22, Europe's largest startup conference.
- Coordinated high-profile media events, hackathons, and initiatives, garnering significant participation and media coverage.
- Partnered with government ministries, industry leaders, and innovation stakeholders for strategic initiatives.
- Produced compelling content for press releases, newsletters, and social media campaigns.
- Collaborated with India's Press Information Bureau for efficient message dissemination.
Communications Manager
Startup20 Engagement Group- G20
New Delhi
2022.11 - 2023.08
- Led media and communications for G20's Startup20 engagement group, promoting entrepreneurship and innovation.
- Managed dynamic team for brand elevation through strategic digital marketing for Startup20's Policy Communique`.
- Developed and executed global communication strategies, enhancing visibility and initiative promotion.
- Cultivated relationships with national and international media, increasing group coverage and exposure.
- Orchestrated high-profile Startup20 meetings and Gurugram summit 2023.
- Collaborated with government officials, delegates, and entrepreneurs to amplify advocacy efforts.
- Produced engaging content, including press releases, articles, and social media campaigns, to communicate group objectives and achievements effectively.
Digital Content Creator
The Times of India
Bhopal
2016.08 - 2018.08
- Authored in-depth education stories, conducted interviews, and covered policy changes and innovative initiatives.
- Investigated and reported on women's and children's rights, advocating for social justice through storytelling.
- Specialized in environmental issues, monitoring legal proceedings and landmark cases, particularly related to environment.
News Correspondent
The Rising Kashmir
Srinagar
2013.07 - 2016.08
- Pioneered as first female defense journalist in Kashmir, providing unprecedented insights into region's political unrest.
- Fearlessly reported on Kashmir conflict for four years, immersing in conflict zones to provide in-depth coverage.
- Crafted compelling stories addressing critical Human Rights Issues.
- Recognized for extensive reporting on 2015-2016 Kashmir uprising, navigating volatile landscape to unveil socio-political dynamics and impact on local lives.
Education
Master of Arts - Communications & Journalism
University of Kashmir
Srinagar 2014.01 - 2016.02
Skills
Press Releases, Strategic Communications, Prompt Engineering, Media Relations, Content Creation, Brand Management, Social Media Management, Public Relations, Team Leadership, Stakeholder Engagements, Collaborations, Event Planning, Copywriting, Editing, Brief writing, Negotiation, Networking & Marketing,
undefinedTimeline
Communications Manager
Startup20 Engagement Group- G20
2022.11 - 2023.08
Innovation Lead Media & Communications
NITI Aayog, Government of India
2019.06 - Current
Digital Content Creator
The Times of India
2016.08 - 2018.08
Master of Arts - Communications & Journalism
University of Kashmir
2014.01 - 2016.02
News Correspondent
The Rising Kashmir
2013.07 - 2016.08
Awards & Participations
- Winner of UNFPA-supported Laadli National Awards for Gender Sensitivity in Media (2013).
- Participant in AMRC's regional partners meet on Labor Rights and Health Care (2015).
- Attendee at All India Women Journalists' Workshop, Ministry of Women and Child Development (2016).
- Attended Centre for Science and Environment Annual Media Briefing on Climate Change (2015).
- Took part in a 'Media and Gender' workshop by University of Kashmir and Population First (2016).
Digital proficiency
Adobe Illustrator Basic, Excel, Microsoft office, CMS, Mailchimp, Media Production tools, Canva, Inshot, Photography, Google Analytics, Survey Monkey
Personal Skills
Creative, Multilingual, Team worker, Multitasker, Problem Solver, Fast learner, Empathic, Resilient, & Mediator
Other Contributions
- Contributor of opinion pieces to Yojana Magazine, an official monthly journal of the Government of India.
- Co-authored the Mentor India Handbook, a comprehensive guide facilitating program scale-up at the state level.
- Conceptualized and authored the annual ingenious50 handbook, showcasing the top 50 innovations by Indian school students.
- Spearheaded and executed the national-level ATL Marathon, an innovation challenge for young problem solvers across India, resulting in working prototypes and minimum viable products.
- Design and content insight contribution to AIM Prime book- a practical guide to science based entrepreneurship.
- Volunteered mentorship for Atal Tinkering Lab Students under Mentor India program.
Other Interests
Founder of 'The Lavender Lace'- a one stop solution lifestyle store in Jammu and Kashmir's Sopore town, dedicated to enhancing the shopping experience for local women.
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