Sumanta Bhattacharjee
Mumbai
Summary
Seasoned International Business professional with extensive experience at Tata Motors, specializing in global sales and market expansion. Successfully started new markets, secured significant defence contracts through exceptional negotiation and partnership management. Proficient in go-to-market strategies that drive substantial growth in the EV sector across South Asia.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Regional Manager (SAARC) - Sales, International Business
Tata Motors Passenger Vehicles Limited
Mumbai
03.2025 - Current
- Drove Sri Lanka market relaunch via strategic GTM execution, volume potential of 1,200+ units/year, ₹70 Cr revenue in year one, and 12%+ margin with a potential to scale up to 2,000 units per annum.
- Led EV market share in Nepal, achieving annual retail of 2.5K ~ 3K units through strong network, EV ecosystem setup, and enhanced customer experience.
- Quadrupled average monthly retail performance in Bhutan, securing 2nd position in EV segment through targeted sales strategies.
- Secured $100K Bangladesh Army tender for Tata Hexa spare parts, achieving 52% contribution margin.
Country Manager - Bhutan & Bangladesh, Lead - Strategy & Business Development (PV & EV International Business)
Tata Motors Passenger Vehicles Limited
Mumbai
03.2020 - 02.2025
- Developed and presented global expansion strategy for ICE & EV business, covering market evaluation (TIV, drive orientation, CBU/CKD/SKD), segment sizing, PESTEL, competition analysis, pricing, cost modeling, NPV & sensitivity analysis, Capex, homologation, and ROI.
- Led year-long in-market EV testing in Bangladesh (2022–23) to collect performance data and derive market entry insights, contributing to the development of EV policy.
- Led in-market testing of Nexon EV in New Zealand (2023) to assess product-market fit and regulatory compliance.
- Scouted and onboarded overseas partners in strategic markets through defined selection criteria, collaborating with Indian High Commissions and local networks to establish robust partnerships.
- Executed integrated marketing campaigns utilizing hyperlocal digital targeting, Facebook & Instagram ads, Google AdWords, SEO/SEM, and ATL/BTL initiatives; optimized FME & VME budgets to achieve 30% lead growth and increase conversion rates from 15% to 18%.
Country Manager - Bhutan & Bangladesh
Tata Motors Limited
Mumbai
04.2017 - 02.2020
- Restarted passenger vehicle business in Bhutan after 5-year hiatus, re-establishing market presence and driving sales growth with 15% contribution to overall portfolio. Qualified Nexon EV for MOIC EV taxi subsidy scheme by Govt. of Bhutan.
- Secured and executed landmark tender for 218 Tata Hexa units to Bangladesh Army, establishing Tata Motors as first Indian auto OEM in their fleet.
- Delivered ₹40 Cr revenue with 24%+ contribution margin from the Bangladesh Army deal, strengthening Tata Motors’ international portfolio.
- Won follow-on orders for 300 Tata Hexa units from the Bangladesh Army and 50 units from the Bangladesh Air Force, expanding defense sector penetration.
- Managed Tata Motors Pavilion at Geneva Motor Show (2019), showcasing global product portfolio and enhancing brand visibility.
Country Service Manager – SAARC & Latin America
Tata Motors Limited
Mumbai
09.2012 - 03.2017
- Launched customer support programs and service campaigns, driving brand loyalty, higher engagement, and improved CSI scores.
- Led customer support operations across South Asia and LATAM (Uruguay, Bolivia), covering parts business, CSI improvement, training, and network management to strengthen brand reputation.
- Aligned service strategies with business goals, contributing to planning, new market development, and expansion of aftersales reach.
- Oversaw technical inspections, PDI quality checks, pre-shipment inspections, and product performance monitoring to reduce defects and ensure timely deliveries.
- Produced technical reports and conducted competitive benchmarking, informing product quality enhancements and service differentiation.
- Developed and delivered service training modules, upgrading technical expertise and customer handling skills across the network.
- Collaborated cross-functionally to ensure seamless technical support and rapid issue resolution, enhancing consistency in service delivery.
Customer Support Manager – Commercial Vehicles Business
Tata Motors Limited
North-East & Kolkata
06.2005 - 08.2012
- Managed customer support operations, including issue resolution, technical troubleshooting, product performance monitoring, warranty management, and dealer/customer training to enhance satisfaction and service quality.
- Led channel partner network development across West Bengal, Sikkim, and Andaman, recruiting and onboarding new partners, driving spare parts growth, and expanding service reach, achieving 17 COBs against a target of 14 in FY2011.
- Ensured operational excellence as ISO 9001:2008 certified internal auditor, maintaining compliance with quality management systems and improving network performance.
Service Engineer – Three-Wheeler Business
Piaggio Vehicles Private Limited
North-East (Guwahati)
12.2006 - 05.2007
Assistant Workshop Manager – Tata Commercial Vehicles Business
Bhandari Automobiles Private Limited
Kolkata
04.2005 - 11.2006
Education
Executive Business Management (eMDP) -
Indian Institute of Management - Kozhikode
Kozhikode01-2026
BE - Mechanical Engineering
Birbhum Institute of Engineering & Technology
Suri, Birbhum, West Bengal05-2004
Skills
- Global sales
- B2B and B2G sales
- Key account management
- Sales forecasting
- Lead generation
- Sales enablement strategies
- CRM and sales pipeline management
- Market entry and expansion
- Go-to-market strategy
- Regional market analysis
- Channel partner development
- Dealer network growth
- Trade show strategy
- Partnership management
- Customer retention
- Pricing and market positioning
- Government contract management
- Budget optimization
- International market strategies
- Negotiation skills
- Market positioning
- Benchmarking techniques
- Product launches
- ATL and BTL campaigns
- Collaboration skills
Certification
- Digital Marketing, Edureka, 2017
- DirectionOne, 2023
- Udemy Learning Certificates, 7 Step Business Planning, Corporate Strategy, Data Visualization for Management Consultants & Analysts, How to write a business plan, Mastering Business Development, Smart Marketing with Price Psychology, Understanding Strategic Marketing
Timeline
Regional Manager (SAARC) - Sales, International Business
Tata Motors Passenger Vehicles Limited
03.2025 - Current
Country Manager - Bhutan & Bangladesh, Lead - Strategy & Business Development (PV & EV International Business)
Tata Motors Passenger Vehicles Limited
03.2020 - 02.2025
Country Manager - Bhutan & Bangladesh
Tata Motors Limited
04.2017 - 02.2020
Country Service Manager – SAARC & Latin America
Tata Motors Limited
09.2012 - 03.2017
Service Engineer – Three-Wheeler Business
Piaggio Vehicles Private Limited
12.2006 - 05.2007
Customer Support Manager – Commercial Vehicles Business
Tata Motors Limited
06.2005 - 08.2012
Assistant Workshop Manager – Tata Commercial Vehicles Business
Bhandari Automobiles Private Limited
04.2005 - 11.2006
Executive Business Management (eMDP) -
Indian Institute of Management - Kozhikode
BE - Mechanical Engineering
Birbhum Institute of Engineering & Technology