SUMIT DEBNATH
Kolkata
Summary
Strategic ad tech specialist with 8 years of experience in campaign execution and optimization in global markets. Proficient in managing digital advertising campaigns across APAC, EMEA, AU, and the US. Expertise includes end-to-end campaign execution, budget allocation, tracking validation, and pre-launch quality checks to ensure alignment with client objectives.
Overview
8
8
years of professional experience
Work History
Specialist, Adops Trafficking
Criteo India Pvt. Ltd.
07.2023 - Current
- Executed end-to-end campaign trafficking to ensure timely delivery and optimal performance
- Integrated HTML, JavaScript, and rich media within campaigns, leveraging third-party ad tech platforms like DoubleClick, mFilterit, and Flashtalking.
- Validated tracking processes to ensure accurate data reporting
Digital Marketing Analyst
Accenture Pvt. Ltd.
01.2020 - 06.2023
- Optimised campaigns by analysing KPIs (CTR, conversion rates, ROAS) to improve overall performance.
- Executed programmatic advertising strategies using DSPs like DV360 and TTD to enhance campaign reach.
- Utilised Google Ad Manager and Campaign Manager 360 to manage and optimise ad serving.
- Hands-on experience on Google Analytics and Google Tag Management
Process Developer
Genpact Pvt. Ltd.
01.2018 - 12.2019
- Inventory management and forecasting: Interpreted sales trends to predict future stock needs, utilising Excel and BI platforms.
- Data analysis & reporting: Created performance reports to identify trends and inform decision-making.
- Troubleshooting & problem solving: Resolved ad delivery issues and tracked discrepancies to ensure optimal campaign performance.
Education
MBA - Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
B.Tech - Computer Science and Engineering
West Bengal University of Technology
ISC and ICSE - Computer Science
National Gems Higher Secondary School
KolkataSkills
- Ad tech integration
- Ad serving platforms
- Campaign execution
- Programmatic ads
- Campaign optimisation
- Ad performance analysis
- Tracking validation
- Marketing analytics
- Data analysis
- Complete execution
Languages
English
Proficient
C2
Bengali
Proficient
C2
Hindi
Advanced
C1
Spanish
Intermediate
B1
Hobbies and interests
- Sports such as football, volleyball
- Playing musical instruments - Piano, Guitar
- Chess
- Learning new languages
Timeline
Specialist, Adops Trafficking
Criteo India Pvt. Ltd.
07.2023 - Current
Digital Marketing Analyst
Accenture Pvt. Ltd.
01.2020 - 06.2023
Process Developer
Genpact Pvt. Ltd.
01.2018 - 12.2019
MBA - Marketing
Narsee Monjee Institute of Management Studies (NMIMS)
B.Tech - Computer Science and Engineering
West Bengal University of Technology
ISC and ICSE - Computer Science
National Gems Higher Secondary School