Sumit Gaur
Noida
Summary
Innovative Brand Marketing Consultant with robust background in crafting and implementing comprehensive marketing strategies. Strengths include market research, brand development, competitive analysis, and strategic planning to drive business growth. Contributed to previous roles by spearheading successful campaigns that enhanced brand visibility and fostered customer engagement. Demonstrated ability in fostering collaborative relationships with stakeholders at all levels, Previous organizations InfoEdge, Paytm, Bialetti, Nobrokerhood, Dealing in brand growth, sales, marketing roles.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Marketing Consultant
IntrCity SmartBus
Noida
10.2024 - Current
- Managed digital and physical monetization of IntrCity Smart Bus and RailYatri Train Booking app
- Executed digital advertising, BTLS, and branding strategies to drive revenue
- Increased non-ticket sales revenue through effective monetization strategies
Manager Brand alliances & Partnership
NoBrokerHood - Nobroker Technologies
Noida
05.2022 - 09.2024
- Cultivated robust brand alliances and partnerships to expand market presence and outreach
- Implemented ATL and BTL marketing strategies to actively engage the target audience
- Drove sales through media sales and digital, as well as physical promotions in collaboration with direct brands and agencies
- Elevated brand awareness and extended reach to end users through strategic marketing initiatives
- Achieved a significant 100% upsurge in overall business growth.
- Deal with multiple brands and agencies such as Audi, Maruti, Extra marks, Byjus, Clove Dental, Country Delight, MilkBasket, Equitas, Utkarsh, Dental, FCB, Adrig, WTT etc.
Manager E-commerce Business
Coffeeworkz
Ahmedabad
01.2021 - 04.2022
- Developed European brand presence in Ecommerce platforms such as Amazon, Paytm, Flipkart, and Tata store
- Launched coffee machines product line in the Indian market, resulting increased sales, business growth, and new customer acquisitions.
- Bialetti, Aerolate, Melitta Coffee Machines.
Business Lead
Clixsum Online Services LLP
Noida
09.2017 - 12.2020
- Founded Clixsum with the vision of making a meaningful impact
- Successfully acquired major clients including IOCL Mumbai for customized accessories and promotional merchandise
- Secured contracts with various cities for Coworkies through collaboration with www.yoffice.in
- Despite challenges posed by the COVID-19 pandemic, adapted business strategies to sustain operations
Manager Business Acquisition
Krazy Mantra IT Pvt Ltd
02.2019 - 03.2020
- IT business development, for software and CRM BPO business development International Business for Investments based Citizenship
- Agreements with Hanley Global, Sheerbroke Canada Lead a small team of professionals to attain success
Growth Senior Associate
Paytm E-commerce Pvt Ltd
Noida
12.2013 - 09.2017
- Executed category management strategies to optimize product assortment and drive sales growth
- Planned and executed successful sales campaigns, resulting in a X% increase in revenue
- Launched and managed the Wholesale store category, contributing to the expansion of product offerings
- Utilized storefront planning and analytics to enhance online merchandising effectiveness
- Orchestrated social campaigns and photography for YouTube and blogs during the challenging period of Demonetization, resulting in a 70% increase in online engagement
- Planned and executed events to promote products and drive customer traffic, resulting in a 200% increase in impressions
- Delivered results for my categories
Executive Client Acquisition
Info Edge India Ltd.
Noida
06.2011 - 01.2013
- Company Overview: Started my career with Naukri Group
- Clients Operations - sales - data collection Many times won highest sales award during my monthly targets
- Started my career with Naukri Group
Education
B.B.A/ B.M.S - Management
Times Business school - Guru Jambheshwar University of Science and Technology (GJUST)
Hisar01.2011
12th - English
CBSE
01.2008
10th - English
CBSE
01.2006
Skills
- Campaign Management
- Display Advertising
- Internet Advertising
- Brand Management
- Business Development
- Category Management
- Promotion Planning
- Merchant Activities
- Marketing Initiatives
- Vendor Management
- CRM
- Photography
- Ecommerce
- Merchandising
- Trade show marketing
- Marketing analytics
- Market trend forecasting
Certification
Certificate in Digital Marketing, Udemy, Does not expire
Hobbies and Interests
- Travel
- Clicking pictures
- Swimming
Languages
- English
- Hindi
Experience Years
9 Years 0 Month
Languages
English
Advanced
C1
Hindi
Beginner
A1
Timeline
Brand Marketing Consultant
IntrCity SmartBus
10.2024 - Current
Manager Brand alliances & Partnership
NoBrokerHood - Nobroker Technologies
05.2022 - 09.2024
Manager E-commerce Business
Coffeeworkz
01.2021 - 04.2022
Manager Business Acquisition
Krazy Mantra IT Pvt Ltd
02.2019 - 03.2020
Business Lead
Clixsum Online Services LLP
09.2017 - 12.2020
Growth Senior Associate
Paytm E-commerce Pvt Ltd
12.2013 - 09.2017
Executive Client Acquisition
Info Edge India Ltd.
06.2011 - 01.2013
B.B.A/ B.M.S - Management
Times Business school - Guru Jambheshwar University of Science and Technology (GJUST)
12th - English
CBSE
10th - English
CBSE