Summary
Overview
Skills
Work History
Key responsibilities- AMM
Key responsibilities- Senior Merchandiser
Education
Certification
Personal Details
Timeline
BusinessAnalyst

Sumitha K Rao

Summary

A goal-oriented and motivated team player with 23 years' experience in Fashion Industry, well-versed with the complete garment life cycle, seeking a challenging position, where in I can utilize my organizational skills effectively.

Overview

23
23
years of professional experience
4
4
Certification

Skills

  • Customer retention
  • Creative mindset
  • Team player
  • Goal-oriented and Detail oriented
  • Good computer skills
  • Information Documentation
  • Analytical thinking, Problem-solving and Decision-making
  • Good communication skills
  • Excellent Time management and Decision-making

Work History

Assistant Manager- Merchandising

BHARTIYA INTERNATIONAL LTD.,
09.2021 - 08.2022

Senior Merchandiser

BHARTIYA INTERNATIONAL LTD.,
06.2017 - 08.2021

# Labels Handled:

Sampling & Production- Outerwear

· ASOS- UK

· Marc O' Polo (Buying office- Agency 6)

· Ralph Lauren & Polo Ralph Lauren (Buying office- New Times Group-Bangalore)

· Abercrombie & Fitch (Buying office- Asmara)

· Lucky Brand (Buying office- New times Group India- New Delhi)

· Zadig & Voltaire / Hoalen / Selvaage / Mey & Edlich / Harmont & Blaine / M0851/ Geox/ TATA Motors (Global & Retail).

Senior Executive-Merchandising

GOKALDAS EXPORTS LTD.
07.2005 - 01.2017

# Labels Handled:

Sampling & Production-

GAP- OLD NAVY-Girl's Division & Women's outerwear Division (Agent-Gap Delhi & Bangalore) - All kind of Woven- Shirts, Jackets and Bottoms. (Business to company- Spring & Summer – Avrg-10cr per season)

NORDSTROM- USA – (Agent- Triburg-Bangalore) - All kind of Woven- Shirts, Jackets, Bottoms.

KAPORAL-France -(Agent-Francis Wacziarg)-Shirts-Woven& Denim, Bottoms.

OXBOW-France (Agent-Francis Wacziarg)-All kind of Woven- Shirts, Jackets, Bottoms.

[Business to the company (INR)- Spring- Avrg-5cr / Summer- Avrg-7cr / Win- Avrg-6cr].

Hurley-USA, Europe (NIKE-affiliate) –All kind of Woven-Shirts, Jackets, Bottoms.

[Business to the company- Spring/Summer/Holiday/Fall-Avrg-5cr].

LEVI'S- Domestic – Denim Bottoms.

PD / Sampling - Mother Care, MEXX, ADLER.


Merchandiser

L.T. KARLE AND CO.,
10.2003 - 06.2005

# Labels Handled:

Production- # LIZ Claiborne– (Agent- Triburg-Bangalore & Delhi)- Woven Shirts.

[Business to the company (INR) - Spring- Avrg.- 6 cr per year].

PD / Sampling - NIKE, Tommy Hilfiger.


[Professional training in WFX software]

Merchandiser

GANERIWAL INTERNATIONAL
11.1997 - 07.2003

# Labels Handled: (PD / Sampling / Production)


O'Neill Sportswear, Club Sportswear Inc., Billabong, Rip curl, Gotcha Intl., Sun valley, Looney tunes & Studio Aventure, Baja Adventures Inc., etc

(For USA, Europe, UK, Australia and Germany).

Key responsibilities- AMM

  • Streamlined operations to maximize business efficiency and profits margins.
  • Set aggressive targets to drive company success.
  • Developed detailed plans based on broad guidance and direction.
  • Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Collected data, monitored Sales order progress and finalized reports before reporting to management.
  • Evaluated team performance and conveyed constructive feedback to improve skills.
  • Maintained formal policies and standard procedures for a strong compliance strategy.
  • Supervised day-to-day operations to meet performance, quality and service expectations.

Key responsibilities- Senior Merchandiser

  • Internal & external communications.
  • Development and approvals as per buyer's specification/requirements.
  • Price quotation and negotiation.
  • TNA preparation and meeting the deadlines.
  • Risk analysis and evaluating feasibility of each style for sampling and bulk.
  • Order projection and capacity booking with planning team.
  • Style wise raw material arrangement on confirmed orders of Sampling & Bulk.
  • · Ensuring all the passed test reports are available before starting the production.
  • Co-ordination with Production/Quality team for smooth and issueless production and on-time delivery of the goods.
  • Regular update of order status to buyer/buying office and getting necessary approvals on time.
  • Co-ordination with Logistic/Accounts team for final shipment and on time payment receipt of the shipped orders.
  • Good record keeping and documentation of the order details.

Education

Bachelor of Arts -

KSOU - Manasa Gangotri (Distance Education)
MYSORE
2013

Industrial Training - Dress-Making & Fashion Technology

R.V.T.I (Govt. of India)
Bangalore
1994

P.U.C - Science Education

Govt. Pre-University College
Bangalore
1990

S.S.L.C (High School) -

Swami Vivekananda High School
Bangalore
1989

Certification

  • Diploma in Computer Application- 1996-97 (Christ University, Bangalore)

Basics and Programming languages, Microsoft Word, Excel, Power point, Internet concepts, Adobe Illustrator & Photoshop, Software skills etc.

  • English Typing - Certified in Senior grade exam-1994
  • Diploma Certificate – ‘Fine Art & Painting' – Karnataka Chitrakala Parishath – Basic-2013 & Advanced-2014
  • Certificate letter of completion- ‘Contemporary Art in Chicago' Art History- SAIC- ACE- Winter 2022

Personal Details

Date of Birth : 15.05.1974

Father's Name : J. Krishnoji Rao (late)

Languages known : English, Hindi, Kannada, Marathi, Tamil.

Nationality : Indian


Timeline

Assistant Manager- Merchandising

BHARTIYA INTERNATIONAL LTD.,
09.2021 - 08.2022

Senior Merchandiser

BHARTIYA INTERNATIONAL LTD.,
06.2017 - 08.2021

Senior Executive-Merchandising

GOKALDAS EXPORTS LTD.
07.2005 - 01.2017

Merchandiser

L.T. KARLE AND CO.,
10.2003 - 06.2005

Merchandiser

GANERIWAL INTERNATIONAL
11.1997 - 07.2003

Bachelor of Arts -

KSOU - Manasa Gangotri (Distance Education)

Industrial Training - Dress-Making & Fashion Technology

R.V.T.I (Govt. of India)

P.U.C - Science Education

Govt. Pre-University College

S.S.L.C (High School) -

Swami Vivekananda High School
Sumitha K Rao