Sundari Lakshminarayanan
Sales and Marketing - Client Management
Chennai
Summary
Experienced senior Sales and Marketing management professional possessing a proven track record of leadership, strategic planning, and organizational development, Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
14
14
years of professional experience
4
4
Certifications
6
6
Languages
Work History
Director of Sales and Business Development
The Amara Collective | Earthy Tones
01.2019 - 09.2024
- Cofounder of the brand with Sales and Marketing and sourcing and have successfully sold to an investor in the US .
- Developed strategic partnerships and a strong customer base across Europe, Asia, and North America, expanding market reach and increasing annual revenue by 50% year-over-year
- Implemented efficient supply chain management strategies that reduced production costs by 20% while maintaining product quality standards and provided a constant source of Revenue to the craftsmen during the Covid 19 Pandemic
- Successfully have established a fully independent Retail store in San Francisco, Bay Area to cater to our largest Overseas market.
Cluster Director of Sales and Marketing
Intercontinental Hotels Group
12.2014 - 11.2017
- Boosted company's brand visibility through targeted advertising campaigns and social media engagement.
- Cultivated long-term partnerships with key industry influencers, strengthening the company's credibility in the marketplace.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Established new distribution channels, expanding the company's reach into untapped markets.
- Forged strategic alliances with complementary businesses to expand customer base via co-marketing efforts or bundled offerings.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
Senior Sales Manager - Diplomatic Enclave
Claridges Hotel
08.2013 - 11.2014
- Developed and implemented strategic sales plans to penetrate diplomatic enclave markets, resulting in a 15% increase in annual revenue for the 250 keys Hotel in Lutyens Delhi
- Cultivated and maintained relationships with key stakeholders and decision-makers within diplomatic missions, embassies, and government agencies and created an aggressive acquisition plan and brought in New business from the existing ITC client base .
- Led a high-performing sales team to achieve and exceed quarterly and annual sales targets in a competitive diplomatic enclave segment and ensured that we had the highest recall in the booking segments.
Sales Manager
Oberoi Hotels & Resorts
06.2012 - 07.2013
- Successfully managed inbound and outbound sales operations at Trident Chennai, overseeing a key catchment area including special economic zones and major international companies in software, automobile, and manufacturing sectors.
- Developed and nurtured virtual accounts, achieving a 300 RNS business development target from a converted market lead, which led to the retention and expansion of key accounts.
- Instrumental in utilizing weekly hotelligence reports and internal report generators like Sales logix and Opera to identify and acquire accounts with a high potential for business growth.
- Proven track record of penetrating key accounts from competitors such as Sanmina Sci, Bosch, BMW, and others, by leveraging market data analysis and strategic engagement strategies.
- Successfully secured and hosted major corporate clients, including the Bosch leadership team, by customizing their experience and fostering strong relationships, resulting in long-term partnerships and brand ambassadors for the hotel.
Assistant Sales and Marketing Manager
Leela Palace Kempinski
04.2010 - 05.2012
- Successfully transitioned from Unit Sales to Regional Sales for the upcoming Leela Palace Chennai, demonstrating adaptability and strategic thinking in a dynamic environment handling over 120 companies.
- Spearheaded outbound sales efforts for all Leela properties, cultivating key accounts and generating significant business opportunities with top corporate clients such as Tafe, Renault Nissan, and BASF.
- Played a pivotal role in organizing and hosting senior management conferences at various Leela resort properties, including the highly acclaimed launch event for Renault Fluence at The Leela Palace Chanakyapuri.
- Established and cultivated relationships with major corporate clients in Chennai, including Shriram Group, Murugappa Group, and RBS, resulting in a diverse portfolio of accounts poised to utilize The Leela Chennai upon its launch.
- Secured key accounts and fostered long-term partnerships with prominent companies like Clariant, Henkel – Schwarzkopf, and Parryware Roca, driving business growth and positioning Leela properties as preferred destinations for corporate events and gatherings.
Education
MBA - Sales and Marketing
Christ University Bengaluru
Bengaluru, India 04.2001 -
Master of Arts - English Literature, Journalism
Annamalai University
Remote 12.2009
Skills
Leadership and Management
Strategic Planning and Execution
Team Building and Development
Budgeting and Financial Management
Application of Artificial Intelligence
Sales force Automation
Stakeholder Engagement
Certification
Sales force automation
Personal Information
- Notice Period: None
- Date of Birth: 11/15/87
- Marital Status: Married
References
Available upon request
Timeline
Director of Sales and Business Development
The Amara Collective | Earthy Tones
01.2019 - 09.2024
Cluster Director of Sales and Marketing
Intercontinental Hotels Group
12.2014 - 11.2017
Senior Sales Manager - Diplomatic Enclave
Claridges Hotel
08.2013 - 11.2014
Sales Manager
Oberoi Hotels & Resorts
06.2012 - 07.2013
Assistant Sales and Marketing Manager
Leela Palace Kempinski
04.2010 - 05.2012
MBA - Sales and Marketing
Christ University Bengaluru
04.2001 -
Sales force automation
Tack 360
Diploma in Textile design NEASI
Havard Business Mentorship
Master of Arts - English Literature, Journalism
Annamalai University
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