Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Sundar L

Business Leader
Coimbatore

Summary

  • A dynamic, Result driven strategic professional with 24+ years of rich & extensive experience in Sales, Business Development, Channel Management, Product Management, Engineering Solution, Project Management across PAN INDIA -North, South & West Regions.
  • Proven ability to build strong sales infrastructures from the ground up, expanding market penetration and delivering immediate results.
  • Expertise in developing, reviewing, and executing business strategies, ensuring alignment with organizational objectives and market needs.
  • Expertise in developing Sales Strategies & developing business prospects, analyzing their requirements, rendering technical guidance to the customers & negotiate business deals.
  • Skilled in Leading & Monitoring a team of Sales & Application thru CRM that fosters development & motivates high performance.
  • Recruiting, mentoring, training & retaining top performing talents for consistent delivery of results.
  • Recognized for successfully implementing business strategies, achieving top sales awards, and significantly growing revenue and market share.
  • Brand promotion activities through Exhibitions, Technical conferences, Customer seminars.
  • Experience of working in matrix organization with partner functions Product Management, Finance, Operations, HR, Manufacturing, IT, Quality etc.
  • Exceptional Interpersonal, communication & Organizational skills with professional attitude and a strong commitment to excellence. Possess credibility & personal integrity that leaves lasting impressions on corporate decision makers, motivates employees & generates loyalty.

Overview

24
24
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Sr Manager Sales

Kennametal India Ltd
08.2008 - Current

Kennametal Inc., with headquarters in USA is the world leader in metal working and wear solutions providing productivity to customers in demanding environments across the globe with direct presence in over 60+ countries, employing more than 10,000 people worldwide and with an annual turnover of greater than $ 2.1Bn. In India, Kennametal has the State-of-the-art integrated mfg. facility that produces tungsten carbide products for metal working and wear solutions employing over 900 professionals.

Growth Path

Sr Manager – Sales - Apr 23 to Current date – Coimbatore

Sr Manager – Sales - Jan 21 to Mar 23 – Pune, Ahmedabad

Manager – Sales - Aug17 to Dec20 – Gurgaon

Area Manager - Jun’13 to Jul'17 – Chennai

Asst Manager -Projects -Nov'10 to May"13

Asst Manager - Product Specialist - Aug'10 -Oct'10

  • Currently leading sales for the Metal Cutting Business at the territory level, driving profitability and market share growth through team development and strategic initiatives.
  • Managing EBITA for the Metal Cutting Business within the territory, ensuring financial targets are met and exceeded.
  • Enabling frontline sales teams to deliver differentiated value propositions that align with market needs and create viable business
    opportunities.
  • Successfully lead a team of max 13 professionals & max 72 Cr INR ($10 M USD) , overseeing sales and applications across segments like Transportation, General
    Engineering, and Energy.
  • Ensuring compliance with global policies and protocols, driving ethical standards for both internal and external teams.
  • Contributing to the development of a 5-year strategy for the Metal Cutting Business, defining key growth initiatives, and identifying training needs for the sales force.

Asst Sales Manager - Product Head

Motherson Techno Tools Limited
08.2004 - 08.2008
  • Increased sales revenue by developing and implementing effective sales strategies of Northern Key customers -MSIL, HMSI& Hero.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Product Head for PCD cBN Products, PCD Rotary tools
  • In-charge for the Export Business – areas of Mid-east Sharjah, Iran and Singapore.

Application Engineer -Production Supervisor

KJK Polydiamonds
08.2001 - 07.2004
  • Responsible for Sales & Application - Chennai, Bangalore, Coimbatore & Hyderabad.
  • Responsible for PCD cBN tool production with team of 10 members during Production Supervisor.
  • Resolved issues quickly to maintain productivity goals.
  • Improved product quality by monitoring production processes, conducting inspections, and initiating corrective actions as needed.

Education

Post Graduate Certification in Senior Management -

Indian Institute of Management
Trichy
02.2024 - 05.2025

Bachelor of Engineering - MECHANICAL

Madurai Kamaraj University, RVS College of Engg & Tech
Madurai
08.1997 - 06.2001

Skills

  • Strategic Business development

  • Business Strategy & Implementation

  • Market analysis & Competition mapping

  • Channel partner management

  • Collaborative leadership

  • Global Product Management

  • OEM, KAM Management

  • Profit Center Operations

  • CRM Pipeline Management

  • Commercial Excellence

  • Training & Mentoring

  • Customer Relationship Management

Awards

  • Best Territory Award, 2019, Highest Sales Plan, YOY Growth, Product Growth, New Product Sales
  • Best Sales Engg, 2017, Awarded for Highest Channel Partner Growth, All India Best Distributor
  • Highest Project Order, 2012, Renault Nissan
  • Outstanding Performance in customer excellence, 2011, Caterpillar
  • Best Sales Engg, 2008, Highest YOY growth 41%

Timeline

Post Graduate Certification in Senior Management -

Indian Institute of Management
02.2024 - 05.2025

Sr Manager Sales

Kennametal India Ltd
08.2008 - Current

Asst Sales Manager - Product Head

Motherson Techno Tools Limited
08.2004 - 08.2008

Application Engineer -Production Supervisor

KJK Polydiamonds
08.2001 - 07.2004

Bachelor of Engineering - MECHANICAL

Madurai Kamaraj University, RVS College of Engg & Tech
08.1997 - 06.2001
Sundar LBusiness Leader