Sunil Sharma
Ambala Cantt
Summary
8+ years of experience managing Google Ads and Meta Ads campaigns. Proven ability to scale revenue, reduce CPA, and improve ROI. Managed over $500K in ad spend across multiple industries including healthcare, e-commerce, and local services.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
Google Ads & Meta Ads Specialist
Freelancer
01.2021 - Current
- Managed $500K+ in ad spend, reduced CPA by 15-25%, built full-funnel campaigns, increased revenue by 25-50%.
- Identified and scaled high-performing advertising opportunities, aligning campaigns with business goals to drive measurable growth.
- Executed multi-channel digital advertising campaigns across search, social media, and mobile platforms, enhancing brand visibility and engagement.
- Optimized campaign performance through data-driven strategies and continuous testing, resulting in increased effectiveness.
- Increased ROI by executing A/B tests, analyzing campaign data, and implementing actionable insights.
- Analyzed campaign performance data to uncover trends and optimize strategies, improving overall effectiveness.
- Managed and optimized advertising budgets, ensuring cost-efficiency and maximum ROI.
- Monitored competitor strategies and proactively adapted campaigns to maintain a competitive advantage.
- Conducted in-depth keyword, demographic, and market research to enhance campaign targeting.
Digital Marketing Specialist
Click Shaper
01.2019 - 12.2020
- Managed comprehensive digital marketing campaigns that boosted customer engagement by 30% in green technology sector.
- Optimized SEO strategies leading to a 40% increase in organic traffic within six months.
- Managed PPC campaigns that led to a 20% improvement in conversion rates.
- Optimized website content and social media platforms to improve overall brand visibility by 25%.
- Analyzed traffic flows with Google Analytics to deliver insights that enhanced campaign performance by 15%.
SEO & PPC Specialist
Sabio Enterprises
12.2016 - 01.2018
- Developed and executed SEO strategies increasing client's organic search traffic by 40% over 12 months.
- Conducted comprehensive keyword analysis using SEMrush, leading to a 35% improvement in keyword rankings.
- Collaborated with web developers on technical SEO improvements, boosting site performance metrics by 20%.
- Monitored and reported on SEO performance metrics using Google Analytics, providing actionable insights for strategy adjustments.
- Optimized existing content in partnership with content teams, driving a 25% increase in user engagement rates.
Education
MBA -
Maharishi University of Management
BA -
Kurukshetra University
Digital Marketing -
Digital Vidya
Skills
Meta advertising expertise
'Google Ads
Meta Ads
Retargeting
Lead Generation
A/B Testing
Conversion Optimization
Search engine optimization
Keyword Research
Analytics
GA4 & GTM
Budget management
Strategic planning
KPI tracking
Machine Learning
AI SEO
Certification
Google Search Ads
Timeline
Google Ads & Meta Ads Specialist
Freelancer
01.2021 - Current
Digital Marketing Specialist
Click Shaper
01.2019 - 12.2020
SEO & PPC Specialist
Sabio Enterprises
12.2016 - 01.2018
BA -
Kurukshetra University
Digital Marketing -
Digital Vidya
MBA -
Maharishi University of Management
Social Links - Linkedin
https://www.linkedin.com/in/sunil-sharma-online-marketing-freelancer/