SUNIL KURELLA
Hyderabad
Summary
Dedicated and results-oriented sales professional with 12 years of comprehensive experience in sales, management, and leadership across diverse industries. Seeking to leverage my expertise in a dynamic organization where I can contribute to business success and team development.
Overview
11
11
years of professional experience
Work History
Senior Manager – Institutionals Sales
TATA Motors Ltd
Hyderabad
09.2023 - Current
- Handling Institutional sales for Telangana & Andhra pradesh
- Established strong relationships with clients & stakeholders, ensuring long term partnerships & repeat business
- Enhanced relationships with key institutional clients through regular contact, market updates & regular visibility activities
- Collabarated closely with peers from other departments to drive organizationsl success jointly as one cohesive unit
- Data mining and creating monthly schemes for the retailers to enhance productivity
- Managed a diverse portfolio of accounts, maintaining strong client relationships through exceptional service delivery.
Area Manager
Electrolux India Ltd
Chennai
07.2022 - 09.2023
- Handling sales & distribution, RR & NMT for Entire Tamilnadu
- Managing channel partners, leading a team of 20 people
- Achieving the targets set by the company in various KPI's & BU's
- Monthly Forecast & Creating Incentive schemes for ISDs
- Data mining and creating monthly schemes for the retailers to enhance productivity
- Finding prospective retailers and enhancing distribution width & depth
- Coordinating the TMM team for execution of shop floor trainings
- Resolving channel partners' and retailers' complaints.
Area Sales Manager
Philips India Ltd
Chennai
09.2019 - 07.2022
- Handling the sales and distribution & RR chain outlets in the Chennai
- Managing channel partners, leading a team of 20 people
- Handling TT dealers’ segment, MT & Institutional Sales
- Achieving the targets set by company in various KPI’s & BU’s
- Monthly forecast for Tamilnadu & BUP Planning for Southern states
- Setting targets to All stores & executing monthly schemes in All stores & direct dealers
- Finding prospective retailers and enhancing distribution width & depth
- Enhancing the brand's image, perception and visibility in assigned market.
Deputy Manager
Godrej & Boyce Mfg.Ltd
Hyderabad
03.2018 - 09.2019
- Handling the sales and distribution for the Andhra Pradesh & Telangana
- Godrej Security solutions division
- Managing channel partners, Modern trade outlets and 360 degree dealers and leading a team
- Handling SMBH dealers segment, Corporate Sales & Institutional Sales
- Finding prospective retailers and creating new path of business to them
- Handling a team of 15 & achieving month on month KPI's
- Collaborate with the Marketing Communication Team & TMMs for ATL & BTL and monitoring secondary and tertiary of distributors & retailers every month
- Performed statistical analysis on sales data to measure company progress and diagnose procedural obstacles and weakness.
Assistant Manager
Vodafone India Ltd
Chennai
04.2015 - 03.2018
- Handling the sales and distribution for the central part & Chennai south
- Managing channel partners and leading a team of 21 sales people
- Achieving the targets set by the company in various KPI's
- Finding prospective retailers and creating new path of business to them
- Resolving channel partners' and retailers' complaints
- Supporting cross functional teams for smooth execution of sales & distribution
- Enhancing the brand's image, perception and visibility in assigned market
- Coordinating with Modern Trade team and leading the MT business.
Assistant Sales Officer
Hawkins Cookers Ltd
Madurai & Kerala
10.2013 - 03.2015
- Liaising with Dealers, Canteen Stores and Central Police Canteens on a daily basis
- Managing 300 retailers, 30 Canteens across 20 districts of Tamil Nadu and some parts of Kerala and the dealers
- Creating itinerary from time to time based on the need of the company
- Achieving the set targets by the company
- Reporting day to day events and creating daily sales report
- Creating shelf space for the products and setting displays to enhance the visibility
- Resolving end user's as well as dealer's complaints
- Finding prospective clients and on-boarding them
- Handling of C & FA in Chennai and their Employees.
Order Processing Executive
Doosan Infra core
Chennai
05.2013 - 09.2013
- Making calls to the leads assigned
- Describing and pitching the products
- Visiting the warehouses regularly for stock checks and replenishment
- Processing the invoices.
Education
B.E -
Sri Ram Engineering College, Anna University
Chennai, Tamilnadu01.2012
Skills
- Sales & Distribution
- Data Analysis
- Key Account handling
- Team Handling
- Customer Management
- Forecasting
- Business Analytics
- POWER BI dashboard
- Digital Marketing
Accomplishments
- Achieved All india no -1 award for consistent growth in KPIS & expansion of clients
- Coordinated with my distributor to achieve All India Philips sales contest 1st prize for various KPI’s
- Conferred Godrej yearly first prize for achieving Quarterly sales contest in South zone for 4 quarters
- Received ‘Vodafone Star’ & ‘Region Star’ award for exceeding targets in various KPI’s month & month
Timeline
Senior Manager – Institutionals Sales
TATA Motors Ltd
09.2023 - Current
Area Manager
Electrolux India Ltd
07.2022 - 09.2023
Area Sales Manager
Philips India Ltd
09.2019 - 07.2022
Deputy Manager
Godrej & Boyce Mfg.Ltd
03.2018 - 09.2019
Assistant Manager
Vodafone India Ltd
04.2015 - 03.2018
Assistant Sales Officer
Hawkins Cookers Ltd
10.2013 - 03.2015
Order Processing Executive
Doosan Infra core
05.2013 - 09.2013
B.E -
Sri Ram Engineering College, Anna University
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