Summary
Overview
Work History
Education
Skills
Digital Tools
Key Clients
Languages
Timeline
Generic

SUPRIYA RAI

Bangalore

Summary

I'm a Digital Marketing Professional with 8+ years of experience. I have worked with 30+ Clients Across BFSI, E-commerce, B2B, Education & Entertainment Industries. Have a track record of dominating the organic landscape for clients by generating web traffic, improving keywords ranking, and ROI-driven SEO campaigns. Areas of expertise include strategy, project management, content, ASO, and analytics, lead analysis, growth strategies, handling cross-selling marketing campaigns.

Overview

9
9
years of professional experience

Work History

Sr. Growth and SEO Manager

Razorpay
Bangalore
08.2024 - Current
  • Enhanced end-to-end conversion rate from 5% to 7.5% for Business Banking products.
  • Decreased fraud merchant onboarding rate by 10%.
  • Worked closely with designers, developers, project managers, marketing teams, and other stakeholders throughout the organization.
  • Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.

Sr. SEO Manager

RAZORPAY
Bangalore
04.2023 - Current
  • Won 'Achiever's Award 2022'
  • Current Account, Payroll software, Escrow Account, keywords ranking on #1 within 6 months
  • Increase in organic conversion rate by 2X in FY 2022-23 as compared to FY 2021-22

SEO Manager

RAZORPAY
10.2021 - 03.2023
  • Complete accountability of everyday SEO activities like, Page architecture, Technical audit, Keyword analysis, On-page Optimization, ASO, Content blog page recommendations, Internal linking, Off-page - backlink generation

Sr. SEO Manager

LOGICSERVE
Navi Mumbai
06.2021 - 09.2021
  • Managed SEO portfolios of brands from the BFSI & B2B Sector
  • Responsible for overall SEO including account management, strategy, execution, and performance
  • Devising and monitoring Digital & SEO strategies for B2B and B2C clients
  • Training & planning activities for a 2-member team

SEO Manager

Logicserve
Navi Mumbai
01.2021 - 06.2021
  • Won first prize in the National Quality Award for 'Best practices in SEO'
  • 60% Growth in Organic Traffic in 6 months
  • 50+ keywords ranked on Featured Snippets
  • Creating growth strategies and strategizing unique solutions for each product, based on business objectives & requirements

SEO Associate

PERFORMICS INDIA
Mumbai
12.2018 - 06.2019
  • Developing and monitoring SEO strategies and campaigns
  • On-Page & Content expansion strategies, Organic traffic drop analysis to understand seasonality trends, decline in brand performance & keyword ranking drop
  • 90% KWs rank on First Page

SEO Specialist

PURETECH DIGITAL
Mumbai
11.2016 - 11.2018
  • Ensure the monthly deliverables are shared with client as per contractual obligations
  • Present a project management plan on monthly basis
  • Business priority KWs rank in Top 10

Education

B.E - Computer Engineering

K.J Somaiya college of Engineering
Mumbai

Diploma - Computer Engineering

VPM's Polytechnic

Skills

    SEO, Business Funnel Analysis, Web Analytics, Content Marketing, Project Management, Team Management, Leadership, Competition Analysis, Cross-Selling, Website Architecture, Growth Strategies

Digital Tools

Google Search Console, Google Analytics, SEMRush, Screaming Frog, Ahref, Similar Web, Moz, Majestic, App Radar, AppTweak

Key Clients

Razorpay, HDFC Life, Pampers Saudi Arabia, Dream11, Kotak Life, HDFC Securities, UTI Mutual Fund, HSBC, Licious, Yash Raj Films, Bajaj Finserv Markets, IIFL.

Languages

English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Marathi
Elementary (A2)
A2

Timeline

Sr. Growth and SEO Manager

Razorpay
08.2024 - Current

Sr. SEO Manager

RAZORPAY
04.2023 - Current

SEO Manager

RAZORPAY
10.2021 - 03.2023

Sr. SEO Manager

LOGICSERVE
06.2021 - 09.2021

SEO Manager

Logicserve
01.2021 - 06.2021

SEO Associate

PERFORMICS INDIA
12.2018 - 06.2019

SEO Specialist

PURETECH DIGITAL
11.2016 - 11.2018

B.E - Computer Engineering

K.J Somaiya college of Engineering

Diploma - Computer Engineering

VPM's Polytechnic

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