Job Search Status
Open to workDesired start date: Open to discussion
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridOpen to relocation: Yes
Open To Work
Supriyo Chatterjee
Kolkata
Work Preference
Summary
Strategic Marketing Leader with over 15 years of progressive experience in Advertising, Media, Events, and Brand Activations, driving revenue growth and market expansion in highly competitive environments. Proven track record of leading large-scale ATL & BTL campaigns, developing high-value IP events, and delivering integrated 360° marketing solutions across Events, Print Media, and Digital platforms.
Expert in building and leading cross-functional teams, securing high-revenue sponsorships, acquiring and managing key accounts, and negotiating high-impact vendor partnerships. Recognized for transforming innovative ideas into profitable business models, optimizing budgets for maximum ROI, and consistently exceeding revenue targets.
A results-driven leader known for strategic vision, strong business acumen, and the ability to scale event and media properties into sustainable revenue-generating platforms.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Sanmarg Network Pvt Ltd
Kolkata
10.2025 - Current
- Spearheaded the conceptualization and execution of innovative BTL (Below-the-Line) marketing strategies, driving enhanced brand visibility and customer engagement through impactful on-ground activations.
- Successfully managed and delivered the company’s Intellectual Property (IP) events, ensuring seamless end-to-end execution including planning, budgeting, vendor coordination, and on-site management.
- Developing new clients through strategic planning, relationship building, and customized marketing proposals.
- Led integrated Sales & Marketing initiatives, combining Events, Newspaper Advertising, and Digital Marketing campaigns to maximize reach and revenue.
- Developing and launched new in-house event properties, creating fresh sponsorship opportunities and strengthening the organization’s media portfolio.
- Managed sponsorship sales, advertiser relationships, and media partnerships to ensure consistent revenue inflow.
- Managing end-to-end Vendor Relations, including negotiation, cost optimization, contract management, and quality control
- Controlled and optimized event and campaign budgets, improving profitability through strategic cost negotiation and resource allocation.
Deputy General Manager(Sales & Marketing)
Alfabett Solution
Kolkata
10.2024 - 09.2025
- Analyzed market trends to inform strategic planning and decision-making processes.
- Established strong relationships with internal teams as well as external partners, suppliers, vendors.
- Coordinated with external vendors to obtain materials at competitive prices while meeting quality requirements.
- Monitored progress against key performance indicators to evaluate effectiveness of operational activities.
- Conducted market analysis to develop plans for new product launches and promotional campaigns.
- Coordinated promotional campaigns across digital and traditional media platforms.
- Managed cross-functional teams to execute marketing initiatives efficiently.
- Oversaw budget allocation for marketing projects and tracked expenditures closely.
- Analyzed market trends to identify potential opportunities for growth.
- Formulated and launched marketing and promotional campaigns to maximize profits.
Director of Marketing Business Development
BrandTree
Kolkata
04.2017 - 07.2024
- Looks after the End to End Requirements of our Desired Clientele IHMIL, Greenply Maruti Nexa, Tata Motors, Mahindra, TVS, Yamaha, Ultratech)
- Sole vendor e Organised many Events & Activity for Brand named Hyundai Motor India Ltd.
- Fostered strategic partnerships with key industry players to enhance brand visibility and market penetration.
- Streamlined internal processes to improve efficiency and productivity within the marketing department.
- Organised high-profile corporate events, from planning to execution, to strengthen client relationships and generate leads.
- Built new business partnerships to drive customer acquisition and generate revenue.
Head of Brand & Marketing
Mohan Motor Udyog PVT Ltd
Kolkata
04.2014 - 03.2017
- Company Overview: (Automobiles Dealer)
- Looks after the Entire Part of Marketing & Brands for Dealer of all Brands Hyundai, Audi, Porsche.
- Conducted comprehensive competitor analysis to guide strategic decisions and highlight opportunities for growth.
- Managed annual marketing budget for optimising spend for maximum return on investment.
- Collaborated with sales teams to align marketing strategies with revenue objectives.
- Analysed market trends and consumer insights to inform strategic planning and competitive positioning.
- Organised high-profile events and exhibitions, showcasing brand strengths and engaging directly with target audiences.
- Monitoring Segment wise Activation.
- Vendor Management.
- Streamlined internal processes, enhancing efficiency and reducing time to market for new campaigns.
- (Automobiles Dealer)
Senior Marketing Manager
Ajanta Shoes
Kolkata
04.2013 - 03.2014
- Developed and implemented innovative brand strategies to enhance market presence and drive growth.
- Monitored and reported on the effectiveness of marketing initiatives,BTL,ATL, providing actionable insights for continuous improvement.
- Organised and executed promotional events, Outdoor Advertising significantly boosting brand awareness and customer acquisition.
- Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
- Vendor Management.
- Looks after the Production part of Event.
Marketing Manager
Mohan Motor Udyog PVT Ltd
Kolkata
06.2011 - 03.2013
- Company Overview: (Automobiles Dealer)
- Looks after the Entire Event & Activation part for Dealers of Brand (Maruti).
- Analysed market trends and customer behaviour, adapting strategies to meet evolving demands.
- Collaborated with sales teams to develop targeted marketing strategies, driving leads and boosting sales performance.
- Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
- Organised and oversaw promotional events, enhancing brand visibility and fostering direct customer engagement.
- Negotiated with vendors and media agencies, securing cost-effective solutions for marketing activities.
- (Automobiles Dealer)
Marketing Executive
Idea Management
Kolkata
05.2009 - 04.2011
- Updated and maintained marketing collateral, including brochures, presentations, and ensuring consistency and relevance.
- Negotiated with vendors and service providers to secure cost-effective solutions for marketing activities.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and market share of the desired Clientele.
- Organised and attended events and exhibitions to promote brand and forge valuable partnerships.
- Looks after the Production part of an Activation or an Event.
Education
Bachelor of Business Administration - Science
Sikkim Manipal University
KolkataSkills
- Brand building
- Promotional strategies
- Brand-building strategies
- Marketing strategy development
- Market and competitive analysis
- Marketing and sales strategies
- Budget Analysis
- Vendor Management
- Complex negotiations
- Account management
Total Experience
- Over 17 years of progressive experience in Advertising, Event Marketing, Media Strategy, and Integrated Brand Activations, driving revenue growth and business expansion.
Affiliations
Association of Eastern Experimental Marketing Association, Member
Accomplishments
• Transformed IP events and integrated media solutions into scalable revenue-generating business models.
• Drove consistent revenue growth through strategic sponsorship acquisition and 360° advertising solutions.
• Strengthened profitability through effective budget control and vendor optimization.
• Expanded client portfolio by building long-term corporate partnerships.
• Launched innovative in-house event properties, enhancing brand positioning and market leadership.
Hobbies and Interests
- Playing Cricket
- Hangout with Friends
- Foodie
- Listening Music
- Sometimes Recite by own
Languages
English
First Language
Bengali
Proficient
C2
Hindi
Proficient
C2
Timeline
Marketing Manager
Sanmarg Network Pvt Ltd
10.2025 - Current
Deputy General Manager(Sales & Marketing)
Alfabett Solution
10.2024 - 09.2025
Director of Marketing Business Development
BrandTree
04.2017 - 07.2024
Head of Brand & Marketing
Mohan Motor Udyog PVT Ltd
04.2014 - 03.2017
Senior Marketing Manager
Ajanta Shoes
04.2013 - 03.2014
Marketing Manager
Mohan Motor Udyog PVT Ltd
06.2011 - 03.2013
Marketing Executive
Idea Management
05.2009 - 04.2011
Bachelor of Business Administration - Science
Sikkim Manipal University