Suraj Keshava Prasad

• Managed daily operations across various departments, ensuring alignment with company objectives.
• Designed and implemented operational strategies to support long-term business goals.
• Identified process inefficiency and spearheaded initiatives to enhance workflow, productivity and resource allocation.
• Led and mentored multi-disciplinary teams to foster a culture of continuous improvement and operational excellence.
• Developed and executed sales strategies, contributing to the achievement of revenue targets.
• Created and implemented effective sales processes and pricing strategies to drive business growth.
• Provided training and performance guidance to a team of sales executives, enhancing their skill and competencies.
• Collaborated with cross-functional teams, including operations, finance and customer service to ensure seamless service delivery.

• Sourcing & supply of race-proven parts
• Suspension tuning & ride setup (ralautocross)
• Performance upgrades consultation
• Race car build planning (component matching)
• Workshop training & technical support
• Motorsport brand onboarding & representation
• ECU tuning collaboration & coordination

• Spearheaded retail, channel, and online sales initiatives to drive business growth and expand market presence.
• Collaborated with the social media and digital marketing team to align lead generation efforts with sales strategies.
• Identified and on-boarded new customers and channel partners, successfully expanding the dealer/reseller network.
• Conducted sales forecasting, budgeting, and promotional planning to support revenue targets and market campaigns.
• Managed cross-functional coordination, including workshop and service operations.

• Led market research and go-to-market execution for new brands and product lines to capitalize on emerging opportunities.
• Maintained a strong pulse on industry trends and competitive landscape to refine business strategies and identify growth opportunities.
• Delivered product and marketing support to distributors, dealers, and end consumers to enhance brand positioning and sales effectiveness.
• Conducted product demonstrations, inventory & order management, and negotiation & deal closure.
• Maintained regular communication with channel partners, providing updates on new product launches and promotional initiatives.
• Addressed customer inquiries and conducted product education sessions, highlighting the performance and benefits of advanced automotive technologies.
• Promoted and supported sales of electronic control units (Ecu) developed by Race Dynamics, catering to both two-wheeler and four-wheeler segments.
• Drove market penetration of BMC air filters and Red Rooster Performance exhaust systems across the automotive aftermarket for end-user vehicles.

• Led technical sales for globally recognized automotive brands such as K&N High Flow Air Filters, Thule Roof Rack Systems, Sparco Motorsport Accessories, and Koni Shock Absorbers.
• Managed sales programs and accounting activities, ensuring accurate order processing, invoicing, and reporting.
• Maintained regular communication with channel partners, handling order entries, processing returns, offering technical assistance, and delivering product training over phone and email.
• Responded to consumer inquiries, educating them on product features, benefits, and fitment guidance.

Represented the company at national-level automotive and motorsport events, offering on-ground product expertise and brand engagement.

• Conducted new account evaluations, performed market assessments, and supported special projects and cross-functional business initiatives as required.