Suraj Mohanan
Mumbai
Overview
12
12
years of professional experience
1
1
Certification
Work History
Seller Growth Manager – Cross-Border Trade (CBT)
eBay Inc.
09.2021 - Current
- Led strategic growth initiatives for cross-border trade (CBT) sellers from India, SEA, UAE and Europe across categories luxury, health & beauty, fashion.
- Led end-to-end seller growth strategy advising cross-border sellers on assortment planning, pricing, listing optimization, eBay Ads promotion, and geographic expansion—while driving demand generation, improving conversion funnels, and strengthening long-term seller relationships through data-backed performance reviews and growth roadmaps.
- Launched the New Seller Journey program, onboarding 500+ high-potential sellers through structured incubation and automated email interventions. Onboarded sellers delivered 2x average GMV growth and 22% faster time-to-success generating $40M GMV.
- Analyzed seller behavior to identify churn indicators and designed targeted interventions. Reduced drop-off rates by 20% reactivating $5M GMV.
- Led the design and development of seller center - export.ebay.com, seller academy, revamped community site and managed marketing communications.
Demand Head - Mumbai & Thane
Udaan
07.2019 - 09.2021
- Launched Pharma vertical in Mumbai spearheading growth levers such as pricing, promotions, and service enhancements. Generated monthly revenue of INR 6cr within nine months post-launch.
- Achieved over 17% month-over-month growth with market penetration at 85%, alongside significant increases in ABS, AOV, and DOE metrics.
- Analyzed macro trends and seasonality to conduct demand planning, accurately forecasting therapy-specific demand while optimizing margins via vendor sourcing.
- Managed a high-performing team of 90+, establishing KPIs and processes that improved manpower planning within budget.
Area Sales Manager - Gujarat
Zydus Wellness Ltd
05.2017 - 07.2019
- Managed General Trade portfolio of more than INR 6 crores with a mix of both retail and institutional businesses.
- Setup a channel of 15+ direct distributors and 50+ indirect distributors across Gujarat.
- Led a team of 5 direct and 20 indirect reportees.
- Turned around a declining territory within 3 months delivering 20% MoM growth.
Assistant Systems Engineer
Tata Consultancy Services
09.2013 - 05.2015
Education
PGDM - Marketing
IMT Ghaziabad
01-2017
B.E. - Electronics
University of Mumbai
01-2013
Skills
- Category and Sales management
- Marketing strategy
- Project management
- Product management
- Demand forecasting
- Cross-border trade
- Ecommerce strategy
- Team leadership
Certification
Aha! Product Management Professional Certificate
Timeline
Seller Growth Manager – Cross-Border Trade (CBT)
eBay Inc.
09.2021 - Current
Demand Head - Mumbai & Thane
Udaan
07.2019 - 09.2021
Area Sales Manager - Gujarat
Zydus Wellness Ltd
05.2017 - 07.2019
Assistant Systems Engineer
Tata Consultancy Services
09.2013 - 05.2015
PGDM - Marketing
IMT Ghaziabad
B.E. - Electronics
University of Mumbai